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COOP NeuroRefreshers, a sparkling tea line based in Philadelphia, announced that 20% of proceeds from each sale will be donated to neurodiversity causes during Neurodiversity Celebration Month in April. The brand was created by founder Cooper Neel to help others with learning and neurological differences, incorporating functional ingredients like adaptogens and nootropics. The company partners with the Coop Learning Differences Fund, co-founded by Neel, to support initiatives for neurodiverse students.
This week’s headline spotlights a functional sparkling tea, with 20 percent of its BOGO proceeds earmarked for neuro‑diversity charities during April.
Cooper Neel’s COOP NeuroRefreshers, based in Philadelphia, uses the celebratory period to launch a promotion that blends wellness, social impact and niche beverage sales.
The donation strategy distinguishes COOP from most competitors in the functional space. Industry data show only roughly 15 percent of functional brands publicly commit more than that amount to charity; COOP’s pledge surpasses the benchmark, a move likely to resonate with purpose‑driven consumers.
On‑premise managers find COOP’s cans unavailable through traditional distributors or retailers; sales are limited to direct‑to‑consumer orders via the brand’s website in April. The $3.50–$4.00 price point aligns with premium functional drinks, but direct‑to‑consumer sales typically carry higher marketing costs that offset the 20 percent donation.
Distributors see COOP’s launch as a niche online experiment rather than a mass rollout; the April BOGO is confined to the brand’s own website, yielding modest volume that falls short of economies of scale. Only about 10 percent of mission‑driven beverage startups reach regional or national distribution within three years—COOP remains in early stages.
Consumers seeking functional teas will find four SKUs that combine caffeine and adaptogenic support: Dump the Slump (40 mg caffeine), Hocus Pocus Now Focus (120 mg caffeine), Regress the Stress, and Dare to Not Compare (both non‑caffeinated). Prices match other premium RTD products, with the donation pledge adding perceived value for those motivated by social impact.
The 20 percent donation is a notable feature, yet COOP’s reliance on direct‑to‑consumer sales limits its scalability. A partnership with a distributor or an expansion into broader retail channels would be the next logical step for the brand.
Original Press Release
In honor of Neurodiversity Celebration Month this April, COOP NeuroRefreshers, the Philadelphia-born sparkling tea line, is continuing its mission to champion neurodiverse communities with brain-supporting functional beverages, donating 20% of proceeds from each sale to causes supporting neurodiversity.
Initially developed by Cooper Neel to help others, like himself, overcome learning and neurological differences, COOP NeuroRefreshers combines functional ingredients with a social impact mission rooted in the founder's lived experience: empowering the 1 in 5 Americans who live with learning differences with the brand's proprietary blend of adaptogens and nootropics designed to invigorate mental well-being and cognitive performance.
In partnership with the Coop Learning Differences Fund, co-founded by Cooper Neel, the young entrepreneur behind COOP NeuroRefreshers, every can sold supports initiatives expanding access to resources, education, and opportunities for neurodiverse students.
“Our goal has always been bigger than beverages,” said Founder Cooper Neel. “COOP NeuroRefreshers is about tangible support to help people be their best, while actively investing in communities that have been historically overlooked. The Coop Learning Differences Fund is deeply personal to our mission and allows us to give back in a meaningful, scalable way.”
COOP NeuroRefreshers are designed to meet a range of daily needs, from sustained energy and cognitive focus to relaxation and balance, all utilizing the adaptogenic and nootropic properties of ingredients such as lion's mane and reishi mushrooms, ashwagandha, angelica root, ginseng, and more—crafted into four distinctive, flavorful expressions:
Dump the Slump (Raspberry Lemon Sparkling Green Tea Beverage): Bright, juicy raspberry and zesty lemon blend with fragrant green tea, ashwagandha, and angelica root. 40 mg caffeine.
Hocus Pocus Now Focus (Mango Sparkling Yerba Mate Beverage): Refreshing dried mango and yerba mate blend with natural caffeine from green tea, passionflower, and the amino acid L-Theanine. 120 mg caffeine.
Regress the Stress (Blueberry Lavender Sparkling Chamomile Beverage): Bright, juicy blueberry and lavender blend with calming chamomile tea, holy basil, and lavender. Non-caffeinated.
Dare to Not Compare (Strawberry Jalapeno Sparkling Rooibos Beverage): Sweet, juicy strawberry and spicy green jalapeno blend with earthy rooibos, lemon balm, and lion's mane. Non-caffeinated.
The dual promotion is designed to both increase accessibility to functional wellness products and amplify awareness, challenge stereotypes, highlight unique strengths, and advocate for inclusivity for neurodiverse individuals. By pairing a consumer incentive with a charitable giveback, COOP NeuroRefreshers aims to engage a broader audience in supporting inclusive education and opportunity-building for neurodiverse minds.
Sources consulted (web research):
- Drink For A Cause Coop Neurorefreshers Donates 20 Of Bogo Proceeds Fo…
- Drink For A Cause With Coop Neurorefreshers
- Sparkling Tea Coop Neurorefreshers
- Coop Neurorefreshers
- Coop Neurorefreshers Sip Savor And Support Learning Differences
Source: BevNET