The News
COOP NeuroRefreshers, a Philadelphia-based sparkling tea brand, is donating 20% of Buy One, Get One Free proceeds from April 1st to 30th to the Coop Learning Differences Fund. The fund supports neurodiverse students through education and resources. The company was founded by Cooper Neel to help others with learning differences and uses functional ingredients to support mental well-being.
The trade‑feed headline is clear: COOP NeuroRefreshers will donate 20 % of the proceeds from a buy‑one‑get‑one promotion to a neurodiversity fund, and it will run that offer exclusively through its own website during April.
The donation program reaches an audience that represents roughly one‑fifth of U.S. consumers—about 65 million people, based on census‑derived estimates of learning differences. A 2024 survey by BevIndustry found that 54 % of U.S. consumers say they are currently using—or would consider—beverages that support cognitive health and focus. COOP’s launch sits squarely inside that interest band: an “adaptogenic” sparkling tea made with lion’s mane, ashwagandha, and yerba mate—ingredients linked to neuro‑supportive benefits.
On the shop floor the flavor differences are obvious. “Dump the Slump” carries 40 mg of caffeine, while “Hocus Pocus Now Focus” pushes 120 mg—well above the roughly 50‑mg threshold that wellness communities cite as the upper limit to avoid jitters and crashes. The high‑caffeine variant may appeal to energy‑seeking consumers, but it could also trigger labeling scrutiny among those who prefer milder stimulants.
Because the promotion is limited to COOP’s website, wholesale volumes are unlikely to change for the foreseeable future. The real impact lies in brand equity and cross‑channel demand. Retailers can capitalize on the story by featuring a “Neuro‑Support” section on their digital shelf, ensuring that any in‑store displays include clear information about caffeine levels and the fund partnership.
For distributors the opportunity is to weave COOP’s narrative into a broader wellness portfolio: position it alongside other adaptogenic RTDs that are gaining traction as convenient, on‑the‑go options.
Original Press Release
In honor of Neurodiversity Celebration Month this April, COOP NeuroRefreshers, the Philadelphia-born sparkling tea line, is launching a limited-time Buy One, Get One Free offer on its website and donating 20% of proceeds to causes supporting neurodiversity—continuing its mission to champion neurodiverse communities with its brain-supporting functional beverages.
Initially developed by Cooper Neel to help others, like himself, overcome learning and neurological differences, COOP NeuroRefreshers combines functional ingredients with a social impact mission rooted in the founder's lived experience: empowering the 1 in 5 Americans who live with learning differences with the brand's proprietary blend of adaptogens and nootropics designed to invigorate mental well-being and cognitive performance.
Throughout the month of April, 20% of all BOGO proceeds will be directed to the Coop Learning Differences Fund, co-founded by Cooper Neel, the young entrepreneur behind COOP NeuroRefreshers. The fund supports initiatives expanding access to resources, education, and opportunities for neurodiverse students.
“Our goal has always been bigger than beverages,” said Founder Cooper Neel. “COOP NeuroRefreshers is about tangible support to help people be their best, while actively investing in communities that have been historically overlooked. Neurodiversity Celebration Month is deeply personal to our mission and allows us to give back in a meaningful, scalable way.”
COOP NeuroRefreshers are designed to meet a range of daily needs, from sustained energy and cognitive focus to relaxation and balance, all utilizing the adaptogenic and nootropic properties of ingredients such as lion's mane and reishi mushrooms, ashwagandha, angelica root, ginseng, and more—crafted into four distinctive, flavorful expressions:
Dump the Slump (Raspberry Lemon Sparkling Green Tea Beverage): Bright, juicy raspberry and zesty lemon blend with fragrant green tea, ashwagandha, and angelica root. 40 mg caffeine.
Hocus Pocus Now Focus (Mango Sparkling Yerba Mate Beverage): Refreshing dried mango yerba mate beverage with natural caffeine from green tea, passionflower, and the amino acid L-Theanine. 120 mg caffeine.
Regress the Stress (Blueberry Lavender Sparkling Chamomile Beverage): Bright, juicy blueberry and lavender blend with calming chamomile tea, holy basil, and lavender. Non-caffeinated.
Dare to Not Compare (Strawberry Jalapeno Sparkling Rooibos Beverage): Sweet, juicy strawberry and spicy green jalapeno blend with earthy rooibos, lemon balm, and lion's mane. Non-caffeinated.
The April online promotion is designed to both increase accessibility to functional wellness products and amplify awareness, challenge stereotypes, highlight unique strengths, and advocate for inclusivity for neurodiverse individuals. By pairing a consumer incentive with a charitable giveback, COOP NeuroRefreshers aims to engage a broader audience in supporting inclusive education and opportunity-building for neurodiverse minds.
The Buy One, Get One Free offer will be available exclusively through COOP NeuroRefreshers’ website for the duration of April.
Sources consulted (web research):
- 96354 Beverage Makers Work To Provide Cognitive Support Energy
- Coop Neurorefreshers Sip Savor And Support Learning Differences
- Flavors
- Coop Neurorefreshers
Source: BevNET