The News
Lucky Energy has launched SLUSH, a new beverage line with three flavors—Blue Razz, Cherry Slush, and Strawberry Slush—in 12-ounce sleek cans. The product is part of the company's growing lineup and features 200 mg of caffeine, zero sugar, and zero calories. Strawberry Slush will join the lineup later this month.
The Takeaway
- Nostalgic Flavors: Lucky Energy is reviving old-school slush flavors like Blue Razz and Cherry Slush, tapping into memories of childhood summers to create emotional appeal. This approach helps them stand out in a crowded market by leveraging familiar tastes.
- Sleek Can Format: The new SLUSH line is the first permanent 12 oz can from Lucky Energy, which is a shift from previous packaging. This change could make the product more accessible and appealing to a broader audience, especially younger consumers who prefer cans over bottles.
- Performance Focus: Despite the nostalgic theme, SLUSH still offers 200 mg of caffeine and zero sugar, aligning with the brand's focus on high-performance drinks. This blend of tradition and modern health-conscious trends is key for attracting both old and new customers.
Original Press Release
The flavors that once defined after-school afternoons and long summer days are returning in a modern form.
For generations, riding bikes to the corner store for an ice-cold slush was more than a routine. It was a distinctly American ritual that symbolized community, independence, and the simple joys of youth.
Lucky Energy revisits that era with the launch of SLUSH, a three-flavor lineup inspired by classic frozen favorites: Blue Razz, Cherry Slush, and Strawberry Slush, with Strawberry Slush joining the lineup later this month. The introduction marks the portfolio's first permanent 12 oz sleek can format and signals the brand's continued evolution as it expands nationwide. The collection will remain a core addition to the growing Lucky Energy lineup.
SLUSH delivers the performance Lucky fans expect, with 200 mg of caffeine, the brand's signature blend of five simple ingredients including maca, beta-alanine, taurine, and ginseng, plus zero sugar and zero calories. It is the same clean, high-performance formulation expressed through bold flavor profiles that feel instantly recognizable.
As nostalgic flavor experiences increasingly drive trial and repeat within the modern energy category, Lucky Energy is leaning into emotional familiarity as a catalyst for velocity, pairing emotional connection with real performance.
"SLUSH represents more than new flavors for us," said Richard Laver, Founder and CEO of Lucky Energy. "It reflects our belief that performance and emotional connection should coexist, and that great taste is at the center of it all. Everything we create starts with delivering a truly delicious, craveable experience. The frozen drinks many of us grew up with represented freedom and shared experience, and we saw an opportunity to bring that moment forward in a way that not only tastes incredible, but also aligns with our zero-sugar, zero-calorie standard and our commitment to simple ingredients. As we scale nationally, we are focused on building a brand that resonates on both a performance and emotional level."
Lucky Energy SLUSH is available now in a 12-pack for $29.99 exclusively at LuckyBevCo.com, with retail expansion to follow.
About Lucky Energy Lucky Energy is a simpler, better-for-you energy platform built to empower people to seize the day. Founded by serial entrepreneur Richard Laver, Lucky Energy elevates performance with clean ingredients and bold, natural flavors. With functional ingredients, zero sugar, zero calories, and no artificial additives, Lucky Energy fuels athletes, creators, and everyday achievers who believe success is built, not found—one intentional move at a time. Lucky Energy is available online at LuckyBevCo.com, on TikTok Shop and Amazon, and in over 15,000 retail locations nationwide.
Media Contact: Valeria Carrasco, valeria@hallettsconsulting.com
Source: PR Newswire