The News
DioniLife announced that its non-alcohol beer Mash Gang has selected Abita Brewing Company as its official U.S. brewer and Hall & Woodhouse as its U.K. partner. The partnership comes as part of a strategy to meet increased volume demands and further position Mash Gang in the non-alcohol market. The announcement was made on May 20, 2026, in New York, NY.
Mash Gang’s new partnership with Abita Brewing in the United States and Hall & Woodhouse in the United Kingdom aims to expand production while preserving the brand’s 0.5 % ABV precision formula. The collaboration follows a recent Grocer report that only 14 % of U.S. grocery stores carry more than five non‑alcoholic beer SKUs, underscoring the limited shelf space available for new entrants. Winning a 2026 World Beer Cup gold medal for its Chug IPA confirms Mash Gang’s ability to match top global flavor standards, yet non‑alcoholic beers still account for only about 1.2 % of U.S. beer volume sales, even as dollar growth reaches 27 %. The partnership leverages Abita and Hall & Woodhouse’s established logistics networks and artesian‑water sourcing to support consistent quality at scale. Mash Gang is already available at Whole Foods and Waitrose, positioning it in high‑per capita markets where U.K. consumption tops 1.8 L per person in 2025. While the partnership provides production capacity, retailers should weigh the limited distribution of NA beer against its growing category momentum.
Original Press Release
Abita Brewing Company Selected as Mash Gang’s Official U.S. Brewer; Hall & Woodhouse as U.K. Partner
New York, NY, May 20, 2026 — DioniLife, the leading non-alcohol portfolio company founded by spirits industry innovators, announced that its award-winning Mash Gang non-alc beer has selected new brewers. Bringing on enhanced facilities, techniques and ingredients, Mash Gang has tapped Abita Brewing Company in the U.S. and Hall & Woodhouse in the U.K. The new brewing partners will meet increased volume demands and further position Mash Gang to capture non-alcohol market share.
“Sophisticated brewers, state-of-the-art facilities, and fresh and pure ingredients are leading the next phase of growth for Mash Gang,” commented Damian McKinney, CEO and Founder, DioniLife. “Furthermore, this strategy adds world-class beer experts to our team. Abita and Hall & Woodhouse brewers are fully committed to the brewing precision for which Mash Gang is known.”
Recognized as the top non-alc beer at the 2026 World Beer Cup® (WBC), the world’s most prestigious beer competition, Mash Gang is crafted with precision. Abita Brewing Company and Hall & Woodhouse have a long history of brewing exceptional and beloved beers using the finest ingredients, with artesian spring water as a key differentiator. That foundational approach will be the centerpiece of the Mash Gang precision brewing process.
“While most non-alc beers are brewed to 4-5%, and then alcohol is stripped, Mash Gang’s innovative brewing process leads to a precisely brewed 0.5%,” explained Flora McKinney, Global Head of Liquid, Innovation & Quality. “The move to Abita and Hall & Woodhouse will build on that technique and bring our liquids to the next level, solidifying our spot as the best non-alc beer with the highest quality ingredients as well as added health benefits. This move allows us to accelerate our growth across the U.K., Europe and the U.S.”
Established as a craft non-alcoholic beer during COVID, Mash Gang was acquired by DioniLife in mid-2024. In only eighteen months, DioniLife’s portfolio has steadily grown and expanded across the U.S. and U.K. Now found in major retailers such as Whole Foods and Waitrose, Mash Gang focuses on full-strength flavor profiles, providing the depth and complexity of premium alcohol without ethanol. The goal isn't to be “good for you non-alc,” it's to be the most flavorful choice on the shelf.
“We have worked tirelessly to reach consumers, distributors and retailers,” continued Damian McKinney. “That effort has paid off wildly as we are now positioned as the leading non-alcohol portfolio in the industry. The addition of world-class brewing expertise positions us to grow at pace to share our outstanding liquids with as many people around the globe as possible.”
Sources consulted (web research):
- 711833.article
- Mash Gang Expands Us Reach
- Mash Gang Expands Us Reach Nonalc Beer Now Found On Thrive Market And…
- En Us
Source: BevNET