Spirits Market Sees Major Shift as Clean-Label Demand Surges
The beverage emulsion market is growing as more spirits brands look for natural and clean-label ingredients to improve product quality and meet consumer demand.
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Featured Industry Press Analysis
Round Barn Distillery Opens Lighthouse Series with Watchman Barrel-Strength Bourbon
Southwest Michigan’s Round Barn Distillery debuts the Lighthouse Series with Watchman, an eight-year barrel-strength bourbon bottled unfiltered in a run of 804 hand-numbered bottles.
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Teremana Tequila Launches Limited Edition Texas Rangers Bottle for Expanded Spirits Distribution
Teremana Tequila is celebrating its third year as the Official Premium Tequila Partner of the Texas Rangers with a limited-edition Blanco bottle featuring custom Texas Rangers branding and a ballpark design. The collectible will be available only in Texas for a short time.
Tilray Launches Popsicle Hard Beverages to Boost Spirits Distribution
Tilray is partnering with Popsicle to launch adult beverages in flavors like Hard Cherry and Hard Grape, bringing a nostalgic childhood treat into the spirits market with 5% ABV.
VAHDAM Launches Ashwagandha Coffee in 1,000 Target Stores, Boosting Functional Beverage Growth
VAHDAM is launching a coffee with ashwagandha in 1,000 Target stores starting May 2026, aiming to offer a calm energy drink with functional ingredients.
AfroPop's Distribution Deal with RNDC Boosts Spirits Growth
AfroPop Soda is expanding its reach with a new partnership, and this could be the start of them becoming a nationally known brand.
Barcelona Cocktail Fest 2026 Unveils FutureProof Spirits Program
Barcelona Cocktail Fest 2026 is expanding into a city-wide event with pop-ups, seminars, and workshops in Palo Alto, Barcelona, aiming to bring together the global bar industry with local voices and families.
Blue Lot Bourbon Names Darryl 'Truck' Bryant as Brand Ambassador
Blue Lot® Bourbon has appointed Darryl 'Truck' Bryant as brand ambassador, leveraging his local ties and basketball background to boost the ultra-premium bourbon's presence in West Virginia.
El Mayor Tequila Expands Spirits Presence Through Tales on Tour Initiative
El Mayor Tequila is teaming up with Tiffanie Barriere and the Tales of the Cocktail Foundation to bring cocktail education and industry events to bartenders across the U.S., with a focus on product knowledge and creative competition.
Horse Soldier Bourbon's Liberty Edition Boosts Spirits Industry Impact
Horse Soldier Bourbon has released a limited edition called Liberty Edition, a 13-year-old Kentucky straight bourbon that's only available in 1,776 bottles and is priced at nearly $800. The release honors the U.S.'s 250th anniversary and donates to the Statue of Liberty Foundation.
PourMe Beverages Launches THC Drinks, Targets Spirits Industry Growth
PourMe Beverages, a new company run by a former motocross racer, has launched three THC-infused drinks in Tennessee and Florida that are designed to be tasty and compliant with local laws.
Xplorer Spirits' Gold Medal Expansion Boosts Industry Distribution Trends
Xplorer Spirits is expanding after winning gold at a major spirits competition, and their peanut butter whiskey has been getting top honors in multiple competitions over the years.
Apothecary Opens in 2026 Blending Pharmacy and Cocktail Artistry
Apothecary Cocktail Lounge is opening in May 2026, blending the science of pharmacy with the artistry of cocktails to create a space focused on care and precision.