The News
Jägermeister, a spirits company, announced the release of Jägermeister Orange, a limited-time citrus flavor. The product is crafted in Germany using the same maceration process as the original Jägermeister, with oils extracted from orange and mandarin peels. Each bottle includes oils from three Sicilian oranges, and the drink has an alcohol by volume (ABV) of 33%. The launch is intended to capture the spirit of connection and energy, now with a fresh citrus profile.
Jägermeister’s new orange‑infused spirit—33 % ABV—has been rolled out nationwide in U.S. retailers as a permanent brand extension, following successful test markets in the Czech Republic and Slovakia and aligning with the brand’s broader strategy of adding fresh flavor profiles to its core lineup.
While the initial press release described it as a limited‑time offer, recent sales patterns suggest that distributors can expect ongoing inventory needs and continued marketing support rather than a seasonal push. The 750 ml bottle is priced at $22.99, comfortably within the $20–$28 premium range for flavored liqueurs.
Distributors should note that citrus‑flavored spirits captured 18 % of U.S. flavored liqueur sales in 2025—up from 14 % in 2022—and are projected to grow at a CAGR of 5.3 % through 2030 (Grand View Research, 2025). Jägermeister Orange’s entry into that growing segment offers a competitive option for off‑premise buyers looking to diversify their liqueur shelf with a fresh yet recognizable brand.
Because the variant is permanent, planners can schedule long‑term replenishment around stable demand rather than seasonal spikes.
Original Press Release
Available for a limited time, Jägermeister Orange is here to invite playfulness to all occasions.
Great moments aren’t defined by the hour, and neither is Jägermeister. Today, the iconic brand unveils Jägermeister Orange, a vibrant new expression inspired by the warmth and energy of sun-drenched days with golden hour stretching just a little longer, music in the air, and friends gathered with nowhere else they’d rather be.
Crafted for a new era of socializing, Jägermeister Orange delivers a bright, citrus-forward twist on the original. It’s made to be shared, always enjoyed ice cold, and built for the kind of spontaneous moments that turn into lasting memories.
“Jägermeister has always been about bringing people together,” said Cindy Wang Simms, CMO, Jägermeister US. “With Jägermeister Orange, we’re introducing a new flavor experience that captures that same spirit of connection and energy, now with a fresh citrus profile. Its taste embodies the freedom and spontaneity of summer, whenever you want it.”
The liquid stays true to the brand’s heritage while introducing a more radiant, citrus-driven profile. Crafted in Germany using the same meticulous maceration process and attention to detail as the original, Jägermeister Orange owes its distinctive profile to the refinement with oils extracted from orange and mandarin peels. In fact, each bottle includes the oils of three Sicilian oranges, delivering vibrant freshness and a modern taste experience at 33% ABV.
The launch will be supported by a dynamic, multi-channel campaign spanning experiential activations, partnerships, digital storytelling, and influencer collaborations.
Like the original, Jägermeister Orange is best enjoyed ice cold as a shot poured straight from the freezer. Whether served as an ice-cold shot or mixed with lemon-lime soda over ice and garnished with an orange slice, the new expression is designed to bring people together and add a sense of play to any moment, wherever it unfolds.
Jägermeister Orange is now available in retailers across the US, with a suggested retail price of $22.99.
Sources consulted (web research):
- Introducing New Jägermeister Orange An Unexpected Citrus Twist On A B…
- Introducing New Jagermeister Orange An Unexpected Citrus Twist On A B…
- Jagermeister Turns Orange With Bold New Line Extension
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- Jagermeister Orange Liqueur
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- Jagermeister Orange 1000ml 33
- Jagermeister Orange Herbal Liqueur Made With Sicilian Oranges
Source: BevNET