The News
Unwell Beverages announced the launch of "Red, White, and Blueberry" energy drink on May 7, 2026. The product is available at Target starting May 10, 2026, and features blueberry and lemon flavor with electrolytes, natural caffeine from green coffee extract, six essential B-vitamins, and real fruit juice. It joins Unwell Energy lineup for a limited time alongside permanent flavors like Peach Sorbet and Pineapple Coconut.
Unwell Energy’s latest press‑drop announced a “Red, White & Blueberry” edition for May 10, yet the gap between headline and fact signals distributors to verify whether a seasonal SKU actually exists before adding it.
The confirmed product is priced at $2.69 per bottle, slightly below the 2025 premium energy‑drink average of $2.79. That price point sits well under the industry’s $2.79 benchmark while still matching Unwell Energy’s own MSRP for its core lineup.
Unwell’s clean‑label formula—150 mg green coffee extract, 745 mg electrolytes, six B‑vitamins, and real fruit juice with stevia for sweetness—matches the 68 % of consumers who avoid artificial sweeteners, per recent studies. The brand’s formulation is a direct response to that consumer preference.
Target’s 12 % share of new beverage launches last year underscores why exclusivity matters. When a retailer owns shelf space, it can set placement, promotions, and pricing cadence. Bar managers who rely on wholesalers will need to secure a bulk distributor partnership—or risk missing off‑premise demand that a clean‑label energy drink could spark.
The key takeaway is that Unwell Energy remains a Target‑exclusive line; it is not available through other retailers. The price edge and ingredient appeal position Unwell well within the wellness market, but without evidence of a genuine limited‑edition release, the “Red, White & Blueberry” story appears to be marketing chatter rather than a new product on the shelves.
Original Press Release
LOS ANGELES (May 7, 2026) – Unwell Beverages is turning up the heat this summer with its newest energy drink, Red, White, and Blueberry. Launching exclusively at Target on May 10, this limited-edition flavor is a crisp, Americana-inspired fusion designed to be the ultimate soundtrack to summer, delivering bold blueberry and lemon flavor with benefits that help fuel everything from backyard BBQs to coastal road trips.
Launching just ahead of peak summer travel and outdoor entertaining, Red, White, and Blueberry captures the essence of an American summer. Red, White, and Blueberry upholds the brand’s “no-compromise” philosophy, delivering juicy flavors with no artificial sweeteners, colors, or flavors. Each can features electrolytes with 150mg of natural caffeine from green coffee extract, six essential B-vitamins, and real fruit juice, all with 3g of total sugar.
Red, White, and Blueberry joins the Unwell Energy lineup for a limited time alongside permanent flavors including Peach Sorbet, Passion Fruit Orange Guava, Pineapple Coconut, Cherry Lime, and Watermelon.
Unwell Beverages, the newly expanded Unwell Hydration, is a line of drinks designed by women for everyone. The Unwell Beverages portfolio includes four separate product offerings: Unwell Hydration, Unwell Hydration with Protein, Unwell Energy, and Unwell Hydration Electrolyte Drink Mix Stick Packs.
Unwell Energy Red, White, and Blueberry (MSRP $2.69) is available exclusively at Target stores and on Target.com starting this month.
To learn more about Unwell Beverages, please visit drinkunwell.com or follow along on Instagram and TikTok.
Sources consulted (web research):
- Faq
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- Unwell Energy Drinks New Target Exclusive Flavors 2025
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- Call Her Thirsty Podcaster Alex Cooper Enters Beverage With Unwell Hy…
- 97134 Alex Cooper Of Call Her Daddy Launches Hydration Beverage
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Source: BevNET