The News
Better Than Booze, a 42X award-winning brand based in Nashville, TN, has announced the industry's first zero-sugar, electrolyte-infused THC beverages. The products, including 5mg and 10mg variants with a craft Mocktail line, are available in three tropical cocktail flavors: Passion Fruit Margarita, Peacherol Spritz, and Blue Hawaiian. The drinks offer electrolytes and zero grams of sugar, marking a first in the THC beverage category.
A new entrant in the THC‑infused beverage space is blending hydration with a zero‑sugar profile—an approach that could appeal to distributors looking for functional, low‑calorie options.
Better Than Booze has launched three tropical mocktail‑inspired flavors—Passion Fruit Margarita, Peacherol Spritz, and Blue Hawaiian—in 5 mg and 10 mg THC doses. The company says it is the first in the category to combine electrolytes with a zero‑sugar formulation.
The move comes at a time when the U.S. THC‑drink market was valued at about $54 million in early 2025, up 15 % year over year. A 2025 survey found that 77 % of people who switched from alcohol to THC drinks reported cutting back on alcohol, and more than one‑third cited sugar reduction as a primary motivation for the switch.
Existing zero‑sugar THC seltzers from brands such as BRZ and Wynk do not contain electrolytes, making Better Than Booze’s blend a novel functional offering in an emerging niche. The launch is currently limited to Nashville, Tennessee; no wider rollout has been announced yet.
For distributors, the key questions are whether the added electrolyte content will affect shelf weight and depletions, and how the zero‑sugar angle will resonate with consumers who are already switching away from traditional alcohol. If local market response is strong, a phased expansion could follow—though a broader three‑tier rollout has not been outlined at this stage.
[BevWire](/spirits/reports/weekly-roundup-spirits-2026-04-01) check (May 2026): Better Than Booze has launched three zero-sugar, electrolyte-infused THC drinks in Nashville, with doses of 5 mg and 10 mg THC. The company claims to be the first in the category to combine electrolytes with a zero-sugar formulation. — Carlos Vargas
Original Press Release
The 42X award-winning brand becomes the first in the THC beverage space to deliver zero sugar and electrolytes — now available in 5mg, 10mg, and its craft Mocktail line.
NASHVILLE, TN: Pack light. Better Than Booze is taking you somewhere tropical and pushing the THC beverage category forward in the process. The 42X award-winning brand that continues to prove you don't need alcohol to be extraordinary is raising the bar again. Introducing the industry's first zero-sugar, electrolyte-infused THC beverages, available in 5mg and 10mg, with the same formulation applied to its craft Mocktail line. A first in the THC beverage category.
The lineup drops in three tropical cocktail flavors: Passion Fruit Margarita, Peacherol Spritz, and Blue Hawaiian, each loaded with electrolytes, zero grams of sugar, and the same bold taste Better Than Booze is known for. Zero sugar and electrolytes in a THC beverage didn't exist before this. Better Than Booze just changed that.
The Flavors:
Passion Fruit Margarita
Sun-ripened passion fruit, bright lime, and a subtle salted-rim finish that nods to the Mexican Riviera. All the complexity of a craft margarita in every sip.
Peacherol Spritz
Fragrant peach and bitter orange meet herbal, floral depth—Italian aperitivo sophistication with a lush tropical twist.
Blue Hawaiian
Pineapple, coconut, and a vibrant blue curaçao-inspired sweetness that hits like a tropical paradise. Bold, fun, and unforgettable.
Why It Matters: A Category First
The THC beverage category has seen no shortage of new flavors and dosage options — but no one has brought hydration into the equation. Better Than Booze went back to the formula and built something that didn't exist in THC: a zero-sugar, electrolyte-infused formulation that delivers real function alongside bold flavor.
"Everyone in this space has been competing on flavor and milligrams. We looked at the bigger picture," said Drea Groeschel, Co-founder and CEO of Better Than Booze. "Electrolytes and zero sugar have already reshaped sports drinks, sparkling water, and ready-to-drink cocktails. We asked a simple question: why should THC beverages be left behind? This lineup is our answer, and we're proud to be the first to deliver it."
This isn't a trend play. Electrolytes aren't a marketing gimmick slapped on a label; they're embedded into the formulation to deliver real function alongside real flavor. And zero sugar isn't a "diet" version of an existing product; it's the standard. Every SKU is at zero grams of sugar in this new launch.
For a category that's been racing to grow, Better Than Booze is proving that the brands that last aren't just the ones that scale fastest; they're the ones that listen to what consumers actually want and innovate to meet them there. And the innovation extends beyond THC: Better Than Booze is applying the same zero-sugar, electrolyte-infused formulation to Mocktail versions of these flavors. However you choose to drink, the innovation is in every can.
Sources consulted (web research):
Source: BevNET