Elijah Craig Unveils 15-Year-Old Bourbon for Spirits Industry Expansion
Elijah Craig is launching its first 15-year-old single barrel bourbon, a bold and complex expression that highlights the brand's legacy and craftsmanship.
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Featured Industry Press Analysis
Spirits Brand Jägermeister Launches Orange Variant in U.S., 33% ABV, $22.99
Jägermeister has launched a new orange-flavored version of its iconic spirit, designed to be shared and enjoyed ice cold, with a citrus-forward twist.
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heywell Unveils LTO Calm + Restore Sparkling Flavor for Beverage Industry Expansion
heywell is launching a new limited-time flavor called calm + restore sparkling green apple pineapple, which they say is designed to help people feel balanced and refreshed. The brand is expanding its presence with new retail partnerships and events.
Ilegal Mezcal's 20-Year Craft Legacy Shakes Spirits Industry
Ilegal Mezcal is celebrating 20 years of making mezcal in Oaxaca, tracing its roots back to a small bar in Guatemala and highlighting how it helped shape the U.S. cocktail scene with bold, artisanal expressions.
John Petrucci Unveils Rock the Barrel 3 at Hard Rock NYC
Iron Smoke Distillery and John Petrucci are launching their third collaboration, Rock the Barrel 3 – Brown Butter Bourbon, at Hard Rock NYC with a live event featuring Q&A sessions and performances by Mt. Juliet.
Kings County Distillery Hits Millionth Bottle Milestone
Kings County Distillery has sold its one-millionth bottle, marking a major milestone for an independent craft distiller and celebrating the moment with a special release and a permanent display of the millionth bottle in their Boozeum.
Mezcal Market Surges to $1.26 Billion as Premiumization and Agave Authenticity Fuel Growth
Mezcal is moving from a small-scale artisanal product to a premium category, driven by authenticity and agave identity, with the market expected to nearly double in value over the next decade.
Rocket Vodka Launches in Southern California with Liftoff Brands Expansion
Rocket Vodka, made from 100% apples, is launching in Los Angeles and Southern California with Liftoff Brands, aiming to tap into the region’s growing celebration culture ahead of the LA28 Olympics.
Sioux Honey Co-op Donates 2.5 Tons to St. Louis Food Bank
The Sioux Honey Co-op and Dierbergs Markets donated 2.5 tons of Sue Bee® honey to Operation Food Search in St. Louis as part of their 'Sharing Sweetness' initiative, highlighting a growing trend of beverage companies engaging in community-driven philanthropy.
Spirits Market to Hit $25.41 Billion by 2036: Cognac Demand Surges with 5.3% CAGR
The global brandy and cognac market is on a steady upward trajectory, with premiumization and heritage driving growth as consumers increasingly favor aged spirits over mass-produced options.
El Mayor Tequila Launches 375mL Sizes for Expanded Spirits Distribution
El Mayor Tequila is rolling out 375mL sizes of its Blanco and Reposado expressions to better fit consumer needs, especially for springtime cocktails, with a new kit that includes the smaller bottle and ingredients for two popular drinks.
J. Rieger & Co. Launches Spirits-Driven World Cup Experience
J. Rieger & Co. is getting ready to welcome the 2026 FIFA World Cup with a series of cocktail and whiskey experiences in Kansas City, including tours, tastings, and a special bar dedicated to soccer fans.
Kentucky Peerless Releases 10-Year-Old Bourbon for Industry Impact
Kentucky Peerless Distilling Co. is releasing its first 10-year-old bourbon, Henry Kraver’s Old Reserve, on April 22, 2026, in Louisville. The limited release will be available only once a year on the founder's birthday and capped at one bottle per person.