The News
Dwayne Johnson's Teremana® Tequila launched a campaign called Share the Table, Share the Mana on April 24, 2026, in Los Angeles. The initiative aims to reconnect people through the table, inspired by the concept of Mana. It includes an out-of-home billboard in Venice, LA that reveals a hidden installation with a bartender and drinks. The campaign is part of a nationwide social movement in partnership with Timeleft.
Teremana’s “Share the Table” launch positions itself as a national effort to bring people together around tequila, yet the campaign’s size and tactics suggest a focused approach that operators should evaluate before committing shelves or budgets.
The rollout kicks off on April 24, 2026, featuring events in 13 cities across 56 venues until August. Compared to the dozens of bars that usually take on a new premium‑tequila line, this reach is relatively small.
While the PR emphasizes “experiential” moments, Teremana isn’t opening a wholesale channel. It relies on its existing retail and on‑premise networks for visibility and uses Timeleft—a social‑app platform to pull people into venues and collect data on who attends and how they engage with the brand.
Timeleft offers a hybrid model: the app logs attendance, gathers demographic information, and pushes event reminders to participants.
Distributors will gauge demand through real‑time engagement instead of bulk orders. Allocation decisions must rely on the app’s participation data rather than conventional sales forecasts.
If operators treat the campaign as a mass‑distribution push, they may overstock a product whose reach is deliberately limited.
The social focus extends beyond marketing buzz. A 2024 Pew Research survey shows only 54 % of Americans feel connected to their local community, while the OECD reports a decline in face‑to‑face contact post‑pandemic. Teremana frames mana as shared positive energy, matching its story to this documented community gap. This gives operators a clear benchmark for judging whether the events drive repeat visits.
Teremana’s sales record shows over 640,000 nine‑liter cases sold in 2021, marking it as the most successful spirits launch to date. That volume confirms existing demand; thus, any new experiential program builds on what the market already accepts instead of generating demand from scratch.
On‑premise sales data explain the bar‑centric emphasis. About 30 % of U.S. spirits revenue comes from bars and restaurants, and premium tequila grows faster than value categories.
Distributors should see the 56‑venue rollout as a strategic test to determine whether high‑touch experiences lift on‑premise sales in the core mix. If operators already carrying Teremana should track Timeleft engagement to identify venues that maintain strong interest and then scale those spots. Bar owners should use Thursday events to deepen customer ties; a well‑executed gathering can boost loyalty more than a one‑off discount.
With 56 venues spread over 13 cities, Teremana clearly prioritizes high‑impact experiences instead of wide distribution. Operators must keep this focus in mind when budgeting for stock and promotions.
Original Press Release
The Multi-Award-Winning Brand Brings People Together Through a First-of-Its-Kind Experience and Nationwide Social Movement in Partnership With Timeleft, Inspired by the Power of Mana
Los Angeles, CA (April 28, 2026) – At a time when real-world connection is increasingly rare – the latest data from the Organization for Economic Co-operation and Development (OECD) shows that in-person contact has declined, with many Americans now spending less time together than before – Teremana® Tequila is responding with a timely invitation: bringing people back to something simple, but meaningful: the table.
On Friday, April 24, Teremana® unveiled its newest campaign, Share the Table, Share the Mana, which, rooted in the principle of Mana, or ‘Good Energy,’ strives to bring people together, one table at a time. As the first in a series of experiential moments, the initiative uses one of humanity’s oldest gestures – inviting someone to your table – to bring people together in unexpected ways and demonstrate the power of conversation, community, and shared experience.
The campaign launched with a series of out-of-home billboards across the country, but took on a surprising twist on the iconic Abbott Kinney Blvd in Venice, Los Angeles. What appeared to be a standard billboard revealed something entirely different – a hidden installation that uncovered a bartender, drinks, and an invitation to Share the Table.
“I’ve always believed that some of the best moments in life happen when we come together around the table. Being present, in the moment, just cool, engaging, fun or even deep conversation. Keep it real,” says Teremana® Tequila Founder, Dwayne Johnson. “With Share the Table, Share the Mana, we’re taking that idea out into the world, creating spaces where people can connect with one another, share a great drink, and feel that energy for themselves. My hope is that people take that Mana with them, pass it on, and create even more moments like this.”
Building on the spirit of that experience, Teremana® is expanding the Share the Table, Share the Mana campaign nationwide through a partnership with Timeleft, the global social app designed to bring people together in real life. Together, they are launching the Share the Table Series, a program that brings small groups together to connect over drinks at participating bars and restaurants across the country. Every Thursday from April through August, events will span 13 cities and 56 venues – bringing together thousands of people around the table and reminding us all of the importance of real-world connection.
“Timeleft was built on a simple belief: the most meaningful things in life all start by showing up,” says Maxime Barbier, CEO and Co-Founder of Timeleft. “Starting a conversation you didn't plan, with people you didn't know, at a table you didn't pick. With Teremana, we're taking that further. Because in a world where everything is curated through a screen, sitting down with real humans and letting the moment happen. That's the radical act. That's Show Up First.”
To sign up for Share the Table events in one of the participating cities, visit Timeleft's website and follow on social media @teremana and @timeleft. Must be 21+ to participate. To find restaurants and bars that carry Teremana, head to Teremana's website.
Sources consulted (web research):
- Share A Drink Share The Mana 302620496
- Dwayne Johnsons Teremana Tequila Brings People Together To Reconnect…
- Dwayne Johnsons Teremana Tequila Brings People Together
- 113 Strangers One Table Teremana Tequila Launches Share The Mana Shar…
- 113 Strangers One Table Teremana Tequila Launches Share The Mana Shar…
- Teremana Tequila Launches Nationwide Campaign To Celebrate The Most M…
- Teremana Tequila Launches Nationwide Campaign To Celebrate The Most M…
- Dwayne Johnsons Teremana Tequila Set For Strategic Global Expansion 3…
Source: BevNET