Latest articles and updates
Teremana® is expanding its 'Guac on the Rock' campaign with a two-month stretch in 2026, offering up to $1 million in appetizer reimbursements for tequila cocktails at bars and even allowing home purchases of larger bottles with margarita mixers.
Mijenta is teaming up with Women’s Earth Alliance for their Earth Month campaign, donating $1 per bottle sold to support regenerative agriculture in Mexico. It's a partnership that blends sustainability with social impact.
Rico Royale Tequila is now available at 333 and NINE Sushi, part of the Three Thirty Three Restaurant Group. The brand's Reposado Rosa is featured in their new cocktail program, marking a key expansion for the ultra-premium tequila.
Por Qué No is bringing bold, low-calorie cocktails to the RTD market with a fresh twist on tequila and vodka drinks, launching in spring 2026 with a unique flavor profile that's both unexpected and unapologetically flavorful.
Tequila casks are becoming a hot investment opportunity, much like early whisky investments, with rising demand and limited supply making them an attractive alternative asset for savvy investors.
Delaware North is running its 'Bee the Difference' campaign again for Earth Month, offering a special margarita made with PATRÓN Silver Tequila that includes an AR experience to educate guests on pollinators and tequila production.
Teremana Tequila is celebrating its third year as the Official Premium Tequila Partner of the Texas Rangers with a limited-edition Blanco bottle featuring custom Texas Rangers branding and a ballpark design. The collectible will be available only in Texas for a short time.
El Mayor Tequila is teaming up with Tiffanie Barriere and the Tales of the Cocktail Foundation to bring cocktail education and industry events to bartenders across the U.S., with a focus on product knowledge and creative competition.
Mijenta just dropped Symphony Series No. 3, a high-proof Añejo that's been aging in special barrels for 18 months and comes in at 45% ABV—this is the third limited edition in their series, following last year’s Reposado and the 2024 Cristalino.
Award-Winning Rico Royale Tequila Expands Arizona Hospitality Presence Following WSWA Portfolio Medal Sweep - relevant news for the beverage industry.
El Mayor Tequila is rolling out 375mL sizes of its Blanco and Reposado expressions to better fit consumer needs, especially for springtime cocktails, with a new kit that includes the smaller bottle and ingredients for two popular drinks.
Rico Austin, co-founder of BAJARRIBA Tequila, appears on Legacy Makers TV to discuss additive-free production, award-winning packaging, and distribution in Arizona, California, Las Vegas, and Baja California.
