The News
Rico Royale Tequila has expanded to 333 and NINE Sushi under the Three Thirty Three Restaurant Group, with its Reposado Rosa now featured in their new cocktail program. The tequila, an award-winning ultra-premium brand, is being integrated into both 333 and the newly launched NINE Sushi concept as of March 31, 2026.
The Takeaway
- Brand Expansion: Rico Royale Tequila has officially expanded into Arizona’s 333 and NINE Sushi through the Three Thirty Three Restaurant Group, showing the brand’s growing presence in premium hospitality spaces. The Reposado Rosa is now part of their cocktail program.
- Culinary Alignment: The partnership highlights a shared focus on quality and refined dining experiences, with Rico Royale aligning itself with a restaurant group known for its design-forward approach and curated beverage programs. This move suggests the tequila brand is targeting upscale, experience-driven venues.
- Product Integration: The Reposado Rosa, described as having a delicate rose hue and smooth profile, is being integrated into both 333 and NINE Sushi’s menus, indicating that it's not just a sipping tequila but also a versatile cocktail ingredient. This strategic placement could help elevate the brand’s image in fine dining settings.
Original Press Release
Rico Royale Tequila, an award-winning, ultra-premium, additive-free tequila brand, continues its expansion across Arizona’s leading hospitality destinations. The brand has been selected by Three Thirty Three Restaurant Group and is now officially pouring at 333, with integration into the group’s newly introduced NINE Sushi concept, which opens today, March 31, 2026.
Known for its design-forward approach to dining and elevated hospitality experiences, Three Thirty Three Restaurant Group continues to expand its footprint with innovative concepts that blend culinary precision, atmosphere, and curated beverage programs. The addition of Rico Royale Tequila reflects a shared commitment to quality, intention, and delivering a refined guest experience.
Rico Royale Tequila Reposado Rosa, now featured within the program, is crafted for both elevated sipping and modern cocktail applications. With its delicate rose hue and smooth, layered profile, the expression offers a distinctive complement to contemporary menus and premium dining environments.
The expansion into Three Thirty Three Restaurant Group marks a continued step in Rico Royale Tequila’s growth across key on-premise accounts in Arizona, as the brand builds strategic partnerships with leading restaurants and hospitality groups.
Source: EIN Presswire
