The News
Teremana®, the premium tequila brand co-founded by Dwayne Johnson, has launched its "Guac on the Rock" campaign for 2026, running from April 1 to May 31. The program reimburses up to $10 per appetizer when a Teremana® cocktail is purchased at bars and restaurants nationwide. This year’s initiative also includes off-premise retailers offering reimbursement for larger bottles of Teremana® paired with margarita mix, making it easier for consumers to enjoy the brand at home.
The Takeaway
Extended Campaign Duration: The "Guac on the Rock" program is now running from April 1 through May 31, giving fans more time to participate compared to previous years. This two-month stretch shows Teremana®'s commitment to creating longer engagement periods with their customers.
Expanded Reimbursement Scope: For the first time, the reimbursement program isn’t limited to bars and restaurants—off-premise retailers now offer up to $10 back on appetizers when purchasing a 750ml or larger bottle of Teremana® along with a margarita mixer. This move makes it easier for consumers to enjoy the brand at home.
Focus on Hospitality Partners: By reimbursing bars and restaurants, Teremana® is directly supporting hospitality partners by driving traffic and increasing revenue. The program also helps boost tips, which is especially important in an industry where service staff often rely heavily on drink sales.
Original Press Release
Dwayne Johnson and his small batch, premium tequila brand, Teremana®, announce the return of the annual "Guac on the Rock" campaign, and for 2026, it's bigger than ever. For the first time, the fan favorite program will run for a full two months, from April 1 through May 31, giving fans even more time to gather, celebrate and share good energy over Teremana® cocktails and their favorite appetizers.
Throughout April and May, Teremana® will reimburse patrons at bars and restaurants nationwide for any appetizer up to the value of $10 when they purchase a Teremana® Tequila cocktail. For the first time in its history, the program also expands beyond bars and restaurants this year: fans who purchase a 750ml or larger bottle of Teremana® and a margarita mixer at an off premise retailer can receive up to $10 back, making it even easier to bring the celebration home. At a time when people are craving more opportunities to connect, the extended two month program and expanded offering creates even more reasons to gather around the table; whether sharing appetizers at a local bar or mixing margaritas with friends at home while also driving traffic, revenue and tips to hospitality partners nationwide.
Now in its sixth year, "Guac on the Rock" continues Teremana® Tequila's commitment to Share the Mana, the guiding philosophy at the heart of the brand that celebrates sharing good energy by bringing people together through gratitude and doing the right thing. From crafting the highest quality tequila available at an accessible price point to creating programs that directly support local hospitality communities, Mana principles inspire everything Teremana® does. As of last year, the program goes beyond guacamole to include all appetizers, making it easy for any participating bar or restaurant to Share the Mana, and Teremana® will reimburse up to $1 Million in appetizers nationwide over the course of the campaign.
"Six years ago, Guac on the Rock started as a thank you," says Teremana® Tequila Founder, Dwayne
Johnson. "It was our way of recognizing the bartenders, servers and restaurant owners who poured so much into their communities. In 2026, we're extending it to the longest run we've ever had, because the mission is bigger than one holiday. It's about creating more moments for people to gather around the table, raise a glass together, enjoy delicious cocktails, and support the places that bring neighborhoods to life. Teremana® has always been rooted in gratitude and connection. Guac on the Rock is our way of living that out, by helping local businesses bring more people through the door, and making it easier for people to celebrate. If we can keep sharing that good energy for even longer this year, that's a win for everyone."
"Guac on the Rock" 2026 Guidelines:
The program runs from Wednesday, April 1, 2026, to Sunday, May 31, 2026. To find additional details and locate restaurants, head to the restaurant locator at guacontherock.com.
Consumers can upload their itemized receipt featuring either a Teremana® cocktail and appetizer or a Teremana® bottle and margarita mixer to receive up to $10 reimbursement at guacontherock.com (receipts must be submitted by June 21, 2026).
Once approved, funds will be transferred directly to the customer via Venmo.
Reimbursement will be up to $10 per person for any appetizer and will be capped nationwide at $1 million of guacamole and appetizers purchased.
Participants must be 21 or older and residents of the United States.
Please check legal restrictions by state, as rules vary. Valid in select markets as listed here.
By extending "Guac on the Rock" to two full months, Teremana® continues to deepen its commitment to Share the Mana, encouraging connection, celebration and gratitude in the places where memories are made: around the table, at the bar, and in the company of friends.
To learn more about the campaign, and to find restaurants and bars that carry Teremana®, head to guacontherock.com and follow on social media @teremana.
TEREMANA® TEQUILATeremana® is a premium, small-batch tequila founded by Dwayne Johnson, Jenna Fagnan, Ken Austin and Dany Garcia. Crafted under the brand's unique NOM, 1613 at Destilería Teremana® De Agave nestled in the highest peaks of the Jalisco highlands, Teremana® offers three distinct expressions - Blanco, Reposado, and Añejo. Each bottle is meticulously crafted from 100% fully mature agave, slow roasted in traditional brick ovens, and distilled in handmade copper pot stills. Rooted in the principles of quality and accessibility, Teremana® embodies the spirit of Mana, a powerful force that inspires us to foster good energy, bring people together, and do the right thing. www.teremana.com
Media Contact: teremana@wearerhc.com
Source: PR Newswire