The News
Bimble, a premium sparkling hemp beverage brand, launched a limited release of its best-selling Cucumber Melon Lime flavor at 10 mg THC. The product is available in Florida, New York, and New Jersey. Each 8-ounce can contains 10 mg of hemp-derived Delta-9 THC, plus CBD and CBG, and is sweetened with sustainably sourced Vermont raw honey. The launch is positioned as an experimental drop.
The Takeaway
Bimble’s newest 8‑oz drop packs just 10 mg of THC in an 8‑oz volume—about 1.25 mg per ounce. Its flagship 12‑oz bottle holds 25 mg of broad‑spectrum cannabinoids, roughly 2.08 mg per ounce. The drop delivers only about 60% of the per‑ounce dose found in the standard bottle.
Does it feel stronger? It delivers 10 mg of THC in an 8‑oz volume—fewer total cannabinoids than the 25‑mg bottle. In that sense, calling it a “higher dose” misleads on overall potency.
Bimble is tapping into a booming RTD market that grew 123 % year over year as of late 2025. Still, the scene remains fractured. In New York, liquor stores cannot sell non‑alcoholic drinks, so Bimble must rely on direct‑to‑consumer and a handful of retailers there.
Launching the drop in just Florida, New York, and New Jersey fits that strategy. The tension comes from marketing that frames it as a “higher dose” while chemistry tells another story: one 10‑mg drop exposes users to fewer cannabinoids than the 25‑mg bottle, so its higher dosage reflects potency per ounce—not total intake.
Operators should view this launch as a niche experiment rather than a wholesale shift in taste. Meanwhile, rival Cann just raised $27 million in Series A funding, underscoring how expensive scaling a THC‑infused line can be. Bimble hasn’t announced any capital raise, so its limited run launch appears cautious and will likely be followed by an evaluation before a broader roll‑out.
Distributors and bar managers should treat the 10‑mg drop as a test product. Stock it only in Florida, New York, and New Jersey while tracking sales speed relative to overall market growth. Watch New York’s regulatory limits on non‑alcoholic placement; keep any shelf space within approved retail channels instead of liquor stores.
This approach lets you measure consumer interest in higher‑dose THC under controlled conditions before deciding whether to push beyond the three states.
Original Press Release
Low-dose pioneer steps into higher-dose territory with a limited release of its best-selling flavor.
NEW YORK - April 7, 2026 - The premium sparkling hemp beverage brand, known for making low-dose THC approachable, is introducing its first 10-milligram release: Cucumber Melon Lime — a limited-run, higher-dose take on its best-selling flavor. The product is available now in Florida, New York, and New Jersey.
For a brand built on restraint, the move is intentional. Bimble made its name with 1 mg and 5 mg offerings designed to leave consumers “smiling, not stoned.” Now, it’s responding to a growing appetite for something stronger — without losing what made the brand resonate in the first place.
“We’ve always believed in meeting people where they are,” said CEO Josh Pirutinsky. “Our lower-dose products opened the door. Now, some of those same consumers are ready for a more elevated experience — and we’re ready to explore that with them.”
The result is familiar, just turned up a notch.
The 10 mg Cucumber Melon Lime keeps everything Bimble is known for: a crisp, refreshing profile, full-spectrum cannabinoids, and a clean ingredient deck. Each 8-ounce can contains 10 mg of hemp-derived Delta-9 THC, plus CBD and CBG, and is sweetened with sustainably sourced Vermont raw honey. It clocks in at 30 calories, with no synthetics or preservatives.
Importantly, this isn’t a full-scale shift — it’s a test.
Bimble is positioning the launch as an “experimental” drop, using a limited run to gauge demand before expanding further. The initial markets — Florida, New York, and New Jersey — reflect where the brand already sees strong traction and retail momentum.
The timing also taps into a broader shift. As more consumers look for alcohol alternatives with predictable, functional effects, the THC beverage space is evolving quickly — and dose is becoming part of the conversation. While many brands started high, Bimble built from the low end. This release marks its first step up.
“We didn’t want to reinvent anything,” Pirutinsky said. “Cucumber Melon Lime is the flavor people already love. This was about giving them a new way to love it.”
Availability:Bimble 10 mg Cucumber Melon Lime is available now at drinkbimble.com and through select retail partners in Florida, New York, and New Jersey. The company will evaluate performance before expanding into additional markets, doses, and flavors.
Sources consulted (web research):
- https://www.bevnet.com/reviews/bimble
- https://www.bevsource.com/news/2025-beverage-trends
- https://drinkbimble.com/
Source: BevNET
