The News
Coastal Cocktails, Virginia Beach’s Ready-to-Drink brand, has announced a multi-year partnership with the Norfolk Tides to offer their drinks at Harbor Park this season. The partnership aims to provide fans with a “Beach Meets Ballpark” experience, combining the brand’s coastal flavor with the historic energy of the ballpark. The collaboration is set to start this season and includes specific details about where Coastal Cocktails will be available during games.
The Takeaway
- Local Flavor Fusion: Coastal Cocktails, Virginia Beach’s RTD brand, is merging its coastal vibe with the Norfolk Tides’ baseball game experience, offering fans a unique “beach meets ballpark” drink option starting this season. This partnership highlights how local brands can enhance the fan experience at sports events.
- Community Connection: The Norfolk Tides are leveraging Coastal Cocktails to connect with local businesses and fans, reinforcing their role as a community anchor while providing a familiar, coastal-themed refreshment for attendees. This aligns with the team’s goal of building stronger ties with the region.
- Product Positioning: Coastal Cocktails is positioning itself as a lifestyle brand that complements outdoor, coastal living, and this partnership allows them to bring that refreshing taste directly to fans at Harbor Park, where they can enjoy both the game and the drink. This reinforces their market identity in the spirits sector.
Original Press Release
Coastal Cocktails Brings the Waves of Fun to Harbor Park in New Partnership With the Norfolk Tides
Norfolk, VA – Get ready to trade the sand for the stands. Coastal Cocktails, Virginia Beach’s premier Ready-to-Drink (RTD) brand, is officially heading to the ballpark. Today, Coastal Cocktails announced a multi-year partnership with the Norfolk Tides, pairing the laid-back, salt-air soul of the coast with the historic energy of Harbor Park.
Starting this season, fans can enjoy the ultimate “Beach Meets Ballpark” experience. Whether you’re catching a sunset over the Elizabeth River or cheering on a home run, the crisp, refreshing taste of Coastal Cocktails will be within arm’s reach.
“We value our connection to the local community, and the opportunity to support local businesses and connect them with our fan base,” said Mike Watkins, Assistant General Manager with the Norfolk Tides. “The Tides are excited to incorporate this local brand for fans from across the region to enjoy while catching all the action at Harbor Park this season!”
“There is nothing more ‘757’ than a cold Coastal Cocktail and catching a ball game at Harbor Park,” said Jarrod Lord, Vice President of Sales & Marketing at Coastal Cocktails. “We built this brand on the outdoor, coastal lifestyle we all love, and partnering with a legendary team like the Tides allows us to bring that beach-vibe refreshment directly to the best fans in Minor League Baseball.”
The Coastal Takeover: Where to Find Us
The heart of the partnership centers on the 3rd Base Concourse Bar, now officially powered by Coastal Cocktails. As a fan-favorite destination for thirsty spectators, the bar will feature prominent brand signage and serve as the primary hub for our signature RTD cans.
Beyond the concourse bar, fans can find Coastal Cocktails at other key locations throughout the stadium:
The Concourse Bar (3rd Base Side)
Frozen Rope Refreshments Stand
Harbor Park Suite Level
Hits at the Park Restaurant
Source: BevNET