The News
Craftwell Cocktails has launched Craftwell Smash, a new line of fruit-forward ready-to-drink cocktails with 7% ABV, made in the Pacific Northwest. The product includes three flavors—Agave Lime, Agave Lime (repeated), and Mango Lemon—and is positioned as a lighter alternative to higher-proof spirits and hard seltzers.
The Takeaway
Lighter Options Matter: Craftwell Smash introduces three fruit-forward cocktails at 7% ABV, catering to drinkers who want a lighter alternative to higher-proof spirits or hard seltzers. This aligns with the growing trend of sessionable drinks that are easy to sip on without sacrificing flavor.
Fruit-Forward Strategy: The line features flavors like Agave Lime and Mango Lemon, using real fruit like Mexican key lime and Alphonso mango, which shows a deliberate effort to highlight natural ingredients in a lower-ABV format. This approach could appeal to health-conscious or casual consumers looking for something more flavorful than traditional hard seltzers.
Regional Focus: The product is made in the Pacific Northwest, emphasizing local production and possibly tapping into regional consumer preferences for craft beverages with a lighter touch. This positioning may help Craftwell stand out in a competitive RTD market that's increasingly focused on both flavor and drinkability.
Original Press Release
Three vibrant cocktails in a refreshing 7% ABV format, made in the PNW
CORVALLIS, Ore., March 19, 2026 — Craftwell Cocktails expands its portfolio with Craftwell Smash, a new collection of fruit-forward ready-to-drink cocktails crafted with a lighter 7% ABV profile in the Pacific Northwest. Designed for easygoing social occasions, Craftwell Smash delivers bright, juicy flavor in a refreshing, sessionable format.
The new line reflects growing consumer interest in flavorful cocktails with a lighter touch, offering a vibrant alternative to higher-proof cocktails and hard seltzers.
“With Craftwell Smash, our goal is to showcase the vibrant character of real fruit while maintaining a light, refreshing drinking experience,” said Scott Bugni, vice president of Marketing at 2 Towns Ciderhouse. “At 7% ABV, these cocktails are designed for social settings where easy-drinking options shine, offering a flavorful alternative for drinkers who want something lighter without sacrificing quality or taste.”
The Craftwell Smash lineup debuts with three fruit-forward flavors:
Agave Lime Smash: a zesty fusion of Mexican key lime and smooth desert agave, for a refreshingly sippable cocktail with a bright citrus lift.
Agave Lime Smash: a zesty fusion of Mexican key lime and smooth desert agave, for a refreshingly sippable cocktail with a bright citrus lift.
Mango Lemon Smash: a sunny smash-up of Alphonso mango and California lemon, for a bright, simply sippable cocktail with a clean finish.
Mango Lemon Smash: a sunny smash-up of Alphonso mango and California lemon, for a bright, simply sippable cocktail with a clean finish.
Marionberry Smash: a sun-ripened smash of real Oregon-grown marionberries, for a bright, fruit-forward cocktail with a juicy finish.
Marionberry Smash: a sun-ripened smash of real Oregon-grown marionberries, for a bright, fruit-forward cocktail with a juicy finish.
Availability: Now available in OR, WA, ID, CO, CA, and MT, at the 2 Towns Taproom, and online
Availability: Now available in OR, WA, ID, CO, CA, and MT, at the 2 Towns Taproom, and online
Craftwell Smash will be available in 12-ounce slim cans sold in 4-packs.
This release continues Craftwell’s focus on fruit-driven cocktails that balance craft quality from the PNW with approachable, easy-drinking formats.
Source: BevNET