The News
Disaronno, an Italian amaretto liqueur, is bringing back Godfather Week, a global celebration of the classic Godfather cocktail, with activations across bars and retailers in the U.S. from April 6–19, 2026. The campaign includes events in major cities like Phoenix, Chicago, and New York City, with over 680 participating bars and retailers globally.
The Takeaway
- Global Reach: Disaronno is expanding its Godfather Week campaign to over 680 bars and retailers worldwide, including 49 in the U.S., showing a strong international presence and growing interest in the classic cocktail.
- Cocktail Consistency: The Godfather cocktail, made with one part Disaronno and two parts whiskey, remains a staple in bars, highlighting the brand's enduring appeal and the cocktail's reliability in mixology.
- Event Expansion: The campaign includes major events in cities like Phoenix, Chicago, and New York City, indicating a strategic push to engage consumers through live experiences and local partnerships.
Original Press Release
Disaronno, the iconic Italian amaretto liqueur, is bringing back Godfather Week, a global celebration of the classic Godfather cocktail, with activations across bars and retailers throughout the United States from April 06–19, 2026.
Now in its fourth year, Godfather Week has grown into a worldwide activation celebrating one of Disaronno's most recognizable serves. The campaign began in 2023 with 290 participating bars, expanded to 520 venues in 2024, and 550 in 2025 across markets including mainland China, Hong Kong, Macau, Japan, South Korea, and Taiwan. In 2026, the initiative reaches a new milestone with over 680 participating bars and retailers globally, including 49 participating accounts across the United States.
Taking place April 06–19, 2026, and culminating with Disaronno Day on April 19, Godfather Week celebrates the timeless cocktail made by combining one part Disaronno with two parts whiskey. Known for its balance of sweet almond notes and the depth of whiskey, the Godfather has remained a staple in bars and cocktail culture for decades.
Across the U.S., participating venues will spotlight the cocktail on menus and through special programming throughout the week. Additionally, celebrations will be held around the country, beginning early with an event at Highball in Phoenix on April 8, Bordel in Chicago on April 13, followed by Rye Baltimore on April 14, and Bird in Hand in New York City on April 16.
Binny's Beverage Depot will support the campaign in over 20 locations with in-store activations and Godfather tasting demos in Illinois. As the Midwest's largest alcohol retailer, Binny's will also feature promotions and ecommerce support, giving consumers the opportunity to experience the cocktail in-store and recreate the classic Disaronno serve at home.
Source: BevNET
