The News
Disaronno is celebrating its Godfather Week from April 6–19, 2026, featuring over 49 participating bars and retailers in the U.S. The event highlights the classic Godfather cocktail, made with one part Disaronno and two parts whiskey. Celebrations include special programming at venues like Highball in Phoenix, Bordel in Chicago, Rye Baltimore, and Bird in Hand in New York City.
The Takeaway
- Global Expansion: Disaronno's Godfather Week has grown significantly since its debut, now reaching over 680 venues worldwide, including 49 U.S. accounts in 2026, showing the brand’s increasing global presence and appeal.
- Cocktail Legacy: The Godfather cocktail, made with one part Disaronno and two parts whiskey, remains a staple in bars across the U.S., highlighting how classic cocktails continue to resonate with consumers and bartenders alike.
- Local Celebrations: Specific events like Highball in Phoenix, Bordel in Chicago, Rye Baltimore, and Bird in Hand in New York City are part of the 2026 celebration, demonstrating how local bars are engaging with national brand campaigns to attract customers.
Original Press Release
Disaronno, the iconic Italian amaretto liqueur, is bringing back Godfather Week, a global celebration of the classic Godfather cocktail, with activations across bars and retailers throughout the United States from April 06–19, 2026.
Now in its fourth year, Godfather Week has grown into a worldwide activation celebrating one of Disaronno's most recognizable serves. The campaign began in 2023 with 290 participating bars, expanded to 520 venues in 2024, and 550 in 2025 across markets including mainland China, Hong Kong, Macau, Japan, South Korea, and Taiwan. In 2026, the initiative reaches a new milestone with over 680 participating bars and retailers globally, including 49 participating accounts across the United States.
Taking place April 06–19, 2026, and culminating with Disaronno Day on April 19, Godfather Week celebrates the timeless cocktail made by combining one part Disaronno with two parts Whiskey. Known for its balance of sweet almond notes and the depth of whiskey, the Godfather has remained a staple in bars and cocktail culture for decades.
Across the U.S., participating venues will spotlight the cocktail on menus and through special programming throughout the week. Additionally, celebrations will be held around the country, beginning early with an event at Highball in Phoenix on April 8, Bordel in Chicago on April 13, followed by Rye Baltimore on April 14, and Bird in Hand in New York City on April 16.
"The Godfather cocktail is one of the most recognizable serves featuring Disaronno, and its simplicity makes it incredibly approachable for both bartenders and consumers," said Marty Kuta. Chief Sales Officer at Disaronno International US. "Godfather Week is a way for us to celebrate that legacy while working with bars and retailers around the world to bring new energy to a classic cocktail."
Binny's Beverage Depot will support the campaign in over 20 locations with in-store activations and Godfather tasting demos in Illinois. As the Midwest's largest alcohol retailer, Binny's will also feature promotions and ecommerce support, giving consumers the opportunity to experience the cocktail in-store and recreate the classic Disaronno serve at home.
About DISARONNO® Disaronno is the world's favorite Italian liqueur. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed drinks, including the Disaronno Sour and Disaronno Spritz. Recognizable and versatile, it makes every cocktail one of a kind.
Media Contact:Clara FrezzaColangelo & Partnerscfrezza@colangelopr.com
Source: PR Newswire
