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Good Game by T-Pain, a nootropic energy shot, is now available at 637 Murphy USA locations nationwide, with plans to expand to more than 800. The product was co-created by T-Pain and is supported by partnerships with Core-Mark, McLane, The H.T. Hackney Company, and Zuma & Sons. It is available in two flavors and manufactured in the USA, featuring natural flavors and colors.
The recent launch of Good Game energy shots by Nappy Boy Dranks into Murphy USA’s convenience network marks a notable shift in how functional beverages are being positioned within the U.S. market.
Good Game is now available at 637 Murphy USA locations as of May 12, 2026 and the brand plans to expand beyond 800 stores once distribution agreements with Core‑Mark, McLane, H.T. Hackney Co., and Zuma & Sons have fully rolled out. The product comes in a 2‑ounce, zero‑sugar format that blends Alpha‑GPC, L‑Theanine, B‑vitamins and natural fruit and vegetable juices, and is sold in two flavors—Orange Vanilla Vortex and Strawberry Surge.
Market data shows traditional energy shots fell 3.1 % year‑over‑year while the overall U.S. energy drink market hit $14.3 billion in 2023. At the same time, 62 % of consumers now prioritize clean‑label ingredients—a trend that Good Game’s natural, crash‑free formula directly taps into.
For distributors, the high‑margin line can hedge against declining traditional energy shot volumes and offers a clear impulse‑buy proposition that fits well alongside existing offerings such as 5‑hour Energy. Retailers can slot Good Game near the register or in dedicated “energy” sections to capture both staff needs and customer curiosity.
Murphy USA operates roughly 1,700 sites nationwide; Good Game’s current footprint therefore represents about 37 % of that network—a notable share for a functional beverage newly placed on shelves.
Original Press Release
Supported by Acosta, the nootropic energy shot line continues checkout-focused growth through national distribution partnerships.
May 12, 2026 – ATLANTA, GA – Good Game by T-Pain, the 2-oz. nootropic energy shot line, is now available at 637 Murphy USA locations nationwide, with expansion planned to more than 800 Murphy USA stores. The product was co-created by GRAMMY® Award-winning artist, entrepreneur, and cultural icon T-Pain, CEO of Nappy Boy Dranks.
The company’s expansion is supported by partnerships with four major distributors to the convenience channel: Core-Mark, McLane, The H.T. Hackney Company, and Zuma & Sons.
Designed for checkout placement and repeat purchase, Good Game delivers clean, controlled energy powered by nootropics. The product is formulated to support focus, mood, and cognitive performance, featuring a no-crash, no-jitters, niacin-flush-free blend positioned as a next-generation option within the convenience energy set. It is available in two flavors: Orange Vanilla Vortex and Strawberry Surge. The product is manufactured in the USA and features natural flavors and colors.
Category trends underscore the opportunity. While traditional caffeine-forward energy shots have declined in convenience, total energy beverages continue to grow, signaling demand for newer functional formats. Good Game is positioned to capture demand from consumers seeking a smoother energy experience without the spike-and-crash associated with legacy shots.
The zero-sugar 2-oz. format is built for impulse purchase and repeat use, resonating with commuters, shift workers, military personnel, drivers, and other convenience customers seeking a compact functional energy option.
“Good Game is about getting real focus when it matters,” said T-Pain, CEO of Nappy Boy Dranks. “It’s something I use in my own routine, whether I’m creating, driving, performing, or working late, and it’s built to be something people can rely on.”
As the brand enters 2026, Good Game will continue expanding placements and supporting retail partners through targeted activations across convenience and value channels.
Retailers interested in carrying Good Game by T-Pain can contact Acosta or inquire via the Core-Mark and McLane portals.
Sources consulted (web research):
- Good Game T Pain
- Tpains Energy Shot Now Shipping With Acosta Driving National Rollout
- Tpains Energy Shot Now Shipping With Acosta Driving National Rollout
- Tpain To Appear At Nacs Show Debut Good Game Energy Shot
- Good Game Energy Shot
- Nappyboydranks site
- B0fgyht3rt
- Nootropic Drinks Role In Gaming Energy Drinks
Source: BevNET