The News
Huer Foods and Cholula® have launched Chamoy Tropical Ring Mix as part of their "swicy" candy line. The product combines Cholula's Chamoy with tropical fruit flavors, following Huer’s previous success with Frank's RedHot® Spicy Gummy Bears. The collaboration highlights the growing trend of sweet-spicy flavor combinations in the snack and confection segments.
The Takeaway
- Flavor Fusion: Huer is combining Cholula’s Chamoy with tropical fruit flavors to create a unique "swicy" candy that blends tangy, salty, sweet, and spicy notes. This approach taps into growing consumer interest in bold, globally inspired flavor combinations.
- Brand Expansion: This is Huer’s second major push into the swicy candy space after their successful Frank's RedHot® Spicy Gummy Bears, showing they’re positioning themselves as a leader in this emerging trend.
- Cultural Timing: The product launch comes at a time when Gen Z and Millennials are driving demand for more adventurous flavors, making Huer’s strategy well-aligned with current consumer preferences.
- Partnership Focus: By partnering with Cholula, Huer is leveraging the brand’s iconic seasoning to create a product that feels authentic and differentiated in the competitive candy market.
Original Press Release
With Cholula® Chamoy Tropical Ring Mix, Huer is doubling down on the cultural momentum behind "swicy" (sweet + spicy) flavours, which continues to accelerate across the snack, beverage, and confection segments. Consumer demand for sweet-heat combinations is now outpacing broader candy category growth, fueled by Gen Z and Millennial shoppers seeking bolder, more globally inspired flavours.
This marks Huer's second major foray into the fast-growing swicy candy segment, following the breakout success of Huer Frank's RedHot® Spicy Gummy Bears, which quickly captured consumer love upon release. The product was featured in national food and trend publications and praised by reviewers for "redefining what spicy candy can be," helping cement Huer as an early leader in the emerging swicy confection space.
"Huer is here to push the boundaries of candy," said Molly Clinton, Head of Marketing, Huer Foods Inc. "The response to our Frank's RedHot® Spicy Gummy Bears proved that consumers are ready and excited for swicy done right. With Cholula Chamoy, we're leaning even further into flavour mashups that feel authentic, craveable, and completely differentiated in the candy aisle. We're priming the pump to become the go-to brand for swicy confections."
Chamoy, known for its signature blend of tangy, salty, sweet, and mildly spicy notes, pairs naturally with tropical fruit flavours. It's a match made in heaven. By combining Cholula's iconic seasoning with chewy sour rings in watermelon, pineapple, and mango, Huer delivers a layered flavour experience designed to hit multiple taste cues in every bite. It's what many would call a flavour adventure.
The Huer Cholula® Chamoy Tropical Ring Mix is hitting Albertsons now, with expanded distribution planned later this year.
As Huer continues to partner with culturally iconic flavours, the company remains focused on building a distinctive portfolio that redefines what consumers are seeking in confectionery - be it bold, boundary-crossing, and in this case, unapologetically swicy.
About Huer Foods Inc.
Huer Foods is arguably the most innovative gummy company, crafting playful, unexpected, joy-sparking confections that delight candy lovers nationwide. From classic fan-favourites to bold trendsetters, Huer brings imagination to every chew. Huer lives for the here and now, for the adventure of creation and the thrill of a delightfully crafted confection. For the ability to share and spread happiness, and to spark joy in the simplest of moments. For even more magic, visit www.huerfoods.com or follow us on Instagram @HuerFoods.
About Cholula
Cholula's delicious hot sauce is created from a generations-old recipe featuring carefully selected arbol and piquín peppers and a secret blend of signature spices. Its unique recipe delivers a robust flavour with just the right amount of heat, with versatility far beyond the everyday condiment. Cholula's distinctive wooden cap and artistic yellow label are testaments to the quality tradition of Mexican artisanship, and each bottle of Cholula is crafted with care in Mexico. Introduced into the U.S. in 1989, Cholula Hot Sauce comes in six varieties and is enjoyed world over.
Cholula is one of McCormick & Company's (MKC) brands. McCormick is a global leader in flavour. With approximately $7 billion in annual sales across 150 countries and territories, we manufacture, market, and distribute herbs, spices, seasonings, condiments and flavours to the entire food and beverage industry including retailers, food manufacturers and foodservice businesses. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is committed to its Purpose – To Make Life More Flavourful – and driven by its Vision – To be the World's Most Trusted Source of Flavour. To learn more, visit: mccormickcorporation.com or follow McCormick & Company on Instagram and LinkedIn.
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Source: PR Newswire