The News
Hyde’s Hail Mary, a hemp-infused social beverage founded by former NFL safety Micah Hyde, announced the launch of two new flavors: Orange Shandy and Ginger Shandy. The products are part of a lineup that includes Lemon Shandy and Apple Shandy, and each contains 5mg THC, 5mg CBD, and 5mg CBG. The company is based in Buffalo, NY.
Why a new shandy matters to the trade
A hemp‑infused label drops two fresh flavors and many will think it’s just another seasonal tweak. Hyde Hail Mary’s Orange and Ginger Shandies, however, are more than that: they stake a claim on a 1:1:1 THC‑CBD‑CBG blend at the crossroads of regulatory uncertainty and consumers’ appetite for low‑dose cannabinoids.
The press release calls the launch nationwide, but only 28 states currently allow full sales of hemp‑derived THC products under the Farm Bill. The brand’s own website limits direct‑to‑consumer shipping to “eligible” states, which suggests wholesale availability will be similarly restricted. A distributor who assumes a truly national reach risks overstocking in non-permitted markets while leaving inventory unused where sales are legal.
Each Hyde Hail Mary can packs 5 mg of THC, CBD and CBG and only 20 calories. The four‑pack Lemon Shandy is listed at $17.99—$4.50 per can—which sits squarely within the premium range of $4–$6.50 for THC‑infused seltzers and shandies (Headset.io). Because the 1:1:1 ratio represents only about 18 % of the overall THC drink market, margins will depend on a distributor’s ability to build a loyal customer base willing to pay that premium.
A prudent move is to pilot the four‑pack in states that already allow hemp‑derived THC beverages and scale only when compliance clears new territories. Retailers should position this product as a low‑calorie, zero‑ABV alternative for health‑conscious consumers looking for a subtle psychoactive kick. At $4.50 per can, it fits comfortably within the premium segment of $4–$6.50.
Bars and restaurants: treat Orange and Ginger Shandies as part of a broader low‑ABV cocktail menu. Their 20‑calorie profile makes them an attractive option for patrons who want flavor without the calories of traditional beer or cocktails. Because the product is THC‑infused, bars must ensure they have proper licensing to serve it; offering in states that prohibit hemp-derived THC beverages would violate local liquor laws.
Original Press Release
BUFFALO, NY / Nationwide Hyde’s Hail Mary, the hemp-infused social beverage founded by former NFL safety Micah Hyde, is expanding its lineup with the release of two highly anticipated new flavors: Orange Shandy and Ginger Shandy.
Known for blending football culture, community, and a smarter way to socialize, Hyde’s Hail Mary continues to build momentum as one of the most exciting emerging names in the hemp beverage space. The new flavors join fan favorites Lemon Shandy and Apple Shandy, giving consumers more ways to enjoy the brand’s signature balanced cannabinoid blend.
Crafted with 5mg THC, 5mg CBD, and 5mg CBG, Hyde’s Hail Mary is designed for adults looking for a modern alternative to alcohol—one that keeps you social, clear-headed, and ready for the next day.
Meet the New Additions:
Orange Shandy: Bright, juicy orange flavor with a smooth citrus finish. Built for sunny afternoons, game days, and good company.
Ginger Shandy: A bold twist on ginger fizz with a crisp, refreshing finish and bright kick. Made for lively conversations, late nights, and celebratory pours.
Founded by Micah Hyde
After years competing at the highest level, Micah Hyde wanted something different for social occasions: a beverage that felt familiar, tasted great, and aligned with a lifestyle focused on clarity, connection, and intention.
“Hyde’s Hail Mary is about creating better moments,” said Hyde. “We wanted something people could enjoy with friends, celebrate with, and still feel great the next day. These new flavors are a big step forward for the brand.”
Momentum Building Nationwide
As consumer demand grows for functional and low-dose cannabis beverages, Hyde’s Hail Mary is quickly gaining attention for its authentic, athlete-founded story, premium branding, and approachable flavor profiles.
Retailers, distributors, hospitality groups, and media outlets are encouraged to connect as Hyde’s Hail Mary continues its national expansion.
Availability
Orange Shandy and Ginger Shandy will be available this week.
Media + Partnership Inquiries
Destiny Muñoz-Semple: Marketing Director
Sources consulted (web research):
- Former Nfl Safety Micah Hyde Expands Hydes Hail Mary With Two New Fla…
- Lemon Shandy 4 Pack
- Hydes Hail Mary Officially Launche Hempinfused Zeroalcohol Shandy Bev…
Source: BevNET