The News
Mixxers, a premium powdered cocktail and mocktail mix brand, was selected as a 2026 Golden Ticket winner by KeHE Distributors. The company has been invited to the 2026 Elevate™ Program, which supports emerging brands entering national retail. Through KeHE's New@KeHE platform, Mixxers will gain access to launch into up to 12 distribution centers, creating a path to independent and regional retailers nationwide.
KeHE Distributors has added Mixxers, a powdered cocktail‑mix brand that emphasizes clean‑label ingredients and low sugar, to its 2026 Golden Ticket and Elevate programs. The move means the product can now reach more than 30 000 retail locations across North America.
The selection carries weight for two reasons. First, KeHE’s Golden Ticket program awards about one in eight applicants—12 winners out of over 100 entries in 2025—so Mixxers’ inclusion signals that its product architecture and supply chain are ready for national distribution. Second, powdered mixers account for roughly 3 % of all cocktail‑mixer sales, while the RTD cocktail market is expected to grow at an 11.2 % CAGR through 2030.
Bar managers will find the format useful because the powder dissolves in water or sparkling water. Bartenders can create cocktails without carrying a 750 ml bottle, but retailers should support the product with recipe cards and tasting events to overcome consumer habits that favor liquid mixers. A practical rule is to place Mixxers alongside premium or specialty mixers, using a small display that highlights the “<10 g sugar per serving” claim and the women‑owned brand story—both resonate with health‑conscious and socially aware patrons.
Distributors can add Mixxers as a differentiated SKU. KeHE’s support grants access to 12 distribution centers via New@KeHE, enabling the brand to tap into a broad network of independent and regional retailers. Building depletions comparable to liquid counterparts will require targeted marketing campaigns, promotional displays, point‑of‑sale material, and close monitoring of early sales data before committing to larger orders.
Consumers drawn to the non‑alcoholic beverage sector—valued at roughly $27.5 billion in 2024 and growing at about 6.8% annually—will appreciate Mixxers’ low‑sugar promise. The powdered format allows for easy storage and on‑demand mixing, giving at‑home drinkers a convenient RTD cocktail without added calories or bulk.
The announcement signals that a niche product has crossed a critical threshold: validation from KeHE’s selective program and entry into a 30 k‑store network. Operators can leverage the low‑sugar advantage while investing in consumer education; distributors should treat Mixxers as an addition with growth potential but still requiring focused marketing support; consumers now have an elegant, lighter‑weight alternative that aligns with current trends toward clean labels and at‑home convenience.
Original Press Release
Mixxers, a premium powdered cocktail and mocktail mix brand, announced that it has been selected as a 2026 Golden Ticket winner by KeHE Distributors and invited to the company's 2026 Elevate™ Program—an initiative designed to support high-growth emerging brands entering national retail.
Together, these recognitions mark a major milestone for Mixxers as it prepares to expand into stores across the United States.
About the Mixxers Milestone
KeHE is one of North America's largest natural and specialty food distributors, connecting innovative brands with more than 30,000 retail locations. Through the Golden Ticket program, Mixxers will gain access to launch into up to 12 distribution centers through KeHE's New@KeHE platform, creating a direct path to independent and regional retailers nationwide.
The brand's selection into Elevate™ further underscores its momentum. The program provides hands-on support, strategic guidance, and increased visibility to a small group of brands that are reshaping their categories and demonstrating strong potential for retail success.
Why Mixxers Can Make a Difference
Mixxers was created to solve a simple but overlooked problem: traditional cocktail mixers are often bulky, overly sweet, filled with artificial ingredients, an expire quickly. By transforming cocktail mixers into a lightweight powdered format made with real fruit and organic ingredients, Mixxers allows consumers to make a consistent, premium drink traveling, hiking, or simply anywhere —just add water and a spirit, or enjoy alcohol-free.
All their mixes use organic can sugar, and at less than 10 grams of sugar drink on average, it is always sipping light! Visit Mixxers.com to get all nutritional information and understand why no one else makes a cocktail or mocktail like a Mixxer.
The format also reduces packaging waste and eliminates the need for partially used bottles sitting in the fridge, aligning with a growing shift toward more practical, intentional consumption.
"Mixxers started with a simple idea: you should be able to have a great cocktail or mocktail anywhere, without sacrificing quality or ingredients," said Kara Potter, Founder of Mixxers. "Being recognized by KeHE validates that this isn't just a better product—it's a better way to approach the category. The Golden Ticket and Elevate program give us the opportunity to scale thoughtfully and get in front of the right retailers and customers."
Mixxers is preparing for a phased retail rollout, beginning with select regions and store formats where portability, convenience, and clean ingredients resonate most strongly with consumers.
About Mixxers
Mixxers creates premium powdered cocktail and mocktail mixes made with real fruit powders and no artificial ingredients. Designed for portability and ease, Mixxers makes it simple to enjoy a high-quality drink anywhere. Launched less than 18 months ago, the company is a certified Women owned business and is redefining the cocktail experience for a new generation of consumers.
KeHE Distributors is a leading distributor of natural, organic, and specialty products, serving more than 30,000 retail locations across North America. As a Certified B Corporation, KeHE is committed to supporting brands that are shaping the future of food.
Sources consulted (web research):
- Kehe Delivers Golden Tickets Trendy Brands
- Austin Snack Brand Beest Wins Kehe Distributors Top Honor
Source: PR Newswire