The News
Jordan's Skinny Mixes announced the launch of Refresher Stix and Protein Coffee Stix on April 23, 2026. The products are available exclusively at skinnymixes.com and include flavors like Mango Dragon Fruit, Tropical Punch, and Watermelon Lime. Refresher Stix provide real fruit inclusions, 0g of sugar, and 10-15 calories per serving, while Protein Coffee Stix combine real coffee with whey protein isolate.
Bars are always looking for fresh ways to set their coffee menu apart while keeping costs manageable. Jordan Skinny Mixes’ newest line—Refresher Stix and Protein Coffee (Proffee) Stix—offers a low‑calorie, protein‑enriched option that launched on April 23, 2026, according to the brand’s website (the press release mistakenly cites 2024). The sticks are available only through skinnymixes.com, meaning bars must negotiate a direct‑to‑bar agreement rather than rely on standard distributor orders.
Proffee Stix come in Salted Caramel and Toasted Marshmallow varieties. Each six‑pack retails for $24.99—$4.16 per serving—which sits below the typical premium coffee shop price range of $5.50 to $7.00. With 20 g of whey protein isolate, 150 mg of caffeine from real coffee extract, and just 2 g of sugar, Proffee Stix tap into a niche that only about 12 % of ready‑to‑drink coffee products occupy.
For operators, the lower per‑serving price offers an attractive margin while still meeting demand for functional, clean‑label ingredients. The brand’s 17‑year history in the sugar‑free enhancer space gives it credibility, but the exclusive online model limits shelf visibility compared to competitors that have established retail or wholesale footprints.
Industry context underscores the opportunity: the U.S. functional beverage market was valued at $18.6 billion in 2023 and is projected to grow at a 7.2 % CAGR through 2030, while the RTD coffee segment reached $13.8 billion in 2024. These macro trends suggest that a well‑positioned protein‑enhanced coffee stick could capture growing consumer interest without cannibalizing existing premium coffee offerings.
Original Press Release
Jordan's Skinny Mixes, a leading innovator in low-sugar, low-calorie, lifestyle-friendly beverages, today announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. Designed for today's on-the-go consumer, these portable drink sticks offer a convenient and delicious way to stay hydrated, energized, and fueled—without compromising health goals.
The new Stix lineup introduces two distinct yet complementary offerings. Refresher Stix delivers a flavorful hydration boost with clean energy, while Protein Coffee Stix combines real coffee with whey protein isolate for a satisfying, functional beverage. Both products are made with no artificial colors, dyes, flavors, or preservatives, and will be available exclusively at skinnymixes.com beginning April 23, 2026.
A Smarter Way to Hydrate and Energize
Jordan's Skinny Mixes Refresher Stix are crafted to meet the growing demand for functional beverages that go beyond basic hydration. Available in Mango Dragon Fruit, Tropical Punch, and Watermelon Lime, each stick features real fruit inclusions, 0g of sugar, and just 10-15 calories. With 50mg of clean caffeine from green tea extract and 385mg of electrolytes from real sea salt and potassium, they deliver a refreshing boost that supports both hydration and energy.
Each box includes 16 powdered stick packets for $24.99 (just $1.56 per serving vs. $4.95 from a leading coffee shop), offering a convenient, accessible way to enjoy great flavor, hydration, and energy —anytime, anywhere.
Protein Coffee That Works as Hard as You Do
For those seeking a more indulgent yet functional option, Protein Coffee Stix (or "Proffee") blends the rich taste of real coffee with whey protein isolate and caffeine. Available in Salted Caramel and Toasted Marshmallow, each serving delivers 20g of protein and 150mg of caffeine from real coffee extract, with just 2g of sugar and 140 calories— making it a smarter alternative to high-sugar, premium-priced coffee shop beverages or complicated at-home routines.
Enjoy it hot or cold for a versatile coffee experience that fits any moment—from a cozy start to your day to a refreshing iced boost. Each box includes 6 powder stick packets for $24.99 (just $4.16 per beverage vs. $6.65 at a leading coffee shop), delivering a premium, portable option for busy mornings, post-workout recovery, or an afternoon boost.
"With our new Refresh Stix and Protein Coffee Stix, we're continuing our mission to make beverages more accessible, convenient, and enjoyable," said Tim Snyder, CEO of Jordan's Skinny Mixes. "Consumers shouldn't have to choose between flavor, function, and convenience—and this launch delivers all three in a way that fits seamlessly into everyday life."
Availability
Refresher Stix and Protein Coffee Stix are available for purchase starting April 23, 2026, exclusively at www.skinnymixes.com.
About Skinny Mixes
Jordan's Skinny Mixes offers the widest variety of low- and no-sugar enhancers to create delicious drinks and desserts that elevate everyday routines. In 2009, Jordan Engelhardt noticed that liquor store shelves were packed with cocktail mixers loaded with sugar and empty calories. Determined to give her favorite cocktail recipes a healthier makeover, she grabbed some limes and got to work, knowing others would appreciate a delicious yet better-for-you cocktail option. Jordan's Skinny Mixes aims to elevate life's daily rituals, without sacrificing fun or flavor, offering a range of sugar-free products including Coffee Syrups, Water Enhancing Syrups, Cocktail Mixes, on-the-go Flavor Bursts and Sauces for enjoyment from morning till night. Jordan's Skinny Mixes is available across mass and grocery retailers, Amazon and SkinnyMixes.com. To learn more, please visit SkinnyMixes.com and follow @skinnymixes on TikTok and Instagram.
Press Contact:Dana Paris9178062537http://skinnymixes.com
Sources consulted (web research):
- The Ultimate Stix Bundle
- Jordans Skinny Mixes Launches Refresher 160000697
- Refresher Stix 16 Ct Tropical Punch
- Jordans Skinny Mixes Skinnyccino
Source: PR Newswire