MEDASE Cocktails Launches 64 Moment Campaign in Summer

MEDASE’s “64 Medase Moments” tour‑inspired campaign: a case study in experiential scaling

The spirits trade is watching the zero‑proof segment grow at 10.2 % annually through 2030, according to BevNET data cited by NielsenIQ. In that environment, MEDASE has positioned itself with an uncommon mix of pricing and high‑touch events that can help distributors and retailers predict demand curves tied to a calendar rather than sporadic online spikes.

• Price point – MEDASE’s four‑pack is listed at $19.99, about $5 per can. That sits comfortably within the premium RTD range of $4.50–$7.00 per can reported by BevNET, giving buyers a competitive price while still allowing margin as category sales climb.
• Category momentum – U.S. non‑alcoholic spirits reached $180 million in 2025, up 32 % from the prior year (NielsenIQ). MEDASE’s launch is therefore timed to capitalize on that upward trend.
• Experiential rarity – Only 12 % of non‑black‑women‑founded brands have run nationwide experiential campaigns as of early 2026. MEDASE’s structured “64 Medase Moments” tour—64 distinct in‑person events from wellness gatherings to store openings—places it in the minority that can drive faster customer acquisition than a typical digital rollout.

What the campaign looks like

• Dates – June – October, with an entry deadline of May 4 and winners announced on May 18.
• Events – 64 unique experiences, ranging from wellness sessions to retail openings. Ten winners receive a full bar setup; 54 winners receive product drops.
• Distribution focus – The tour is not intended to replace shelf placement but to build equity that will translate into higher in‑store traffic during the June–October window. By keeping the focus on in‑person experiences, MEDASE reduces reliance on third‑tier distribution for a brand still establishing its presence.

Implications for trade partners

• Wholesalers and distributors – Anticipate demand spikes tied to event calendars; plan inventory accordingly and consider trade promotions that echo the tour’s community focus.
• Retailers – Use the campaign’s momentum by offering menu pairings or tasting nights that align with tour dates. MEDASE’s $5 per can price point makes it an attractive, budget‑friendly option for guests who still want a premium experience.
• On‑premise operators – Align bar menus to include MEDASE products during wellness events or store openings to capitalize on the brand’s experiential positioning.

MEDASE’s approach blends pricing, event cadence, and distribution strategy in a way that few peers have matched—providing trade partners with a clear, data‑backed path to leverage an expanding zero‑proof market.