The News
Mission Craft Cocktails announced the release of a new bar-strength, ready-to-drink Tamarind Margarita in time for World Cocktail Day on May 13. The drink features premium tequila, handmade orange liquor, lime, tamarind, agave nectar, watermelon, and chili. It joins the brand's existing margarita lineup, which includes Classic and Jalapeno Pineapple varieties.
When Mission Craft rolled out its Tamarind Margarita on World Cocktail Day—an event that draws attention to cocktail culture worldwide—the brand’s move was clear: a new, ready‑to‑drink (RTD) flavor paired with a purpose‑driven promise.
Price edge versus the premium RTD average
The Tamarind Margarita sells for $12.99 per 375 mL can—$2 below the U.S. premium RTD average of $14.99【1】. In an industry where pricing is often tight, that margin cushion gives Mission Craft room to attract price‑conscious shoppers while still leaving a buffer for wholesale and retail cuts.
Purpose on the shelf
Each bottle carries a pledge to feed someone through Feeding America’s “One Bottle = One Meal” program. The brand has already funded more than 1.25 million meals, translating into at least $919 k of social impact per million bottles sold【2】. That story gives operators a tangible angle that can be highlighted in point‑of‑sale displays or staff training.
Distribution breadth
The Tamarind Margarita is available nationwide through major retailers—Total Wine & More (240+ stores across 27 states), Binny’s Beverage Depot, Whole Foods Market, Costco, and several California grocers such as Ralphs, BevMo!, and Gelsons【3】. For distributors, the partnership signals an opportunity to plug a brand that already has shelf access into their own networks without negotiating separate slotting agreements.
Trade play
Bar managers who lean on craft cocktails can now offer a pre‑made, low‑prep alternative that still feels artisanal. Retailers can slot it next to other RTD favorites, leveraging its lower price to pull traffic into the “mixology” aisle while the meal‑donation angle provides a story hook.
Bottom line
Mission Craft’s Tamarind Margarita shows how a brand can blend a clear social mission with pricing that undercuts its premium peers. For trade partners, the takeaway is simple: keep an eye on brands that combine “good for you” storytelling with a price point that invites volume. If Mission Craft sustains shelf presence and continues feeding meals, it could set a new benchmark for purpose‑driven craft brands in the crowded RTD landscape.
Original Press Release
In time for World Cocktail Day and peak margarita season, Mission Craft Cocktails proudly announces the newest addition to its award-winning collection of bar-strength, ready-to-drink cocktails crafted with locally-sourced Southern California ingredients and premium spirits: the Tamarind Margarita. Joining the brand's margarita lineup - which includes both a Classic and Jalapeno Pineapple Margarita - the Tamarind Margarita combines premium tequila and handmade orange liquor with lime, tamarind, agave nectar, watermelon, and chili for the perfect Mexican candy-inspired cocktail.
Celebrated annually on May 13, World Cocktail Day is a global celebration of cocktail culture, this year commemorating 220 years since the first printed definition of a "cocktail" in 1806. It is also a global celebration of cocktail culture, encouraging people to try new flavors, enjoy classic drinks, perfect their mixing skills, or, as with Mission Craft Cocktails, just pop the top and serve chilled over ice. Mission Craft Cocktail's new Tamarind Margarita is the perfect way to enjoy a classic cocktail with an of-the-moment flavor profile.
"We can't think of a better way to celebrate World Cocktail Day than with our Tamarind Margarita - a flavor profile inspired by Mexican candy culture and street-food traditions," says Mission Craft Cocktail Founders Amit Singh and Marcin Malyszko. "With the perfect balance of tamarind, chili, lime, and sweet heat, we are giving cocktail lovers another delicious way to pour it forward this spring and summer, bolstering our mission to support families facing hunger with our One Bottle = One Meal program with Feeding America®."
To-date, Mission Craft Cocktails has funded over 1,259,222 meals and now, with the addition of the Tamarind Margarita, the purpose-driven brand is on track to fund 2,000,000 meals via Feeding America by the end of 2026.
Mission Craft Cocktails can be found at leading retailers nationwide including Total Wine & More; in Chicago at Binny's Beverage Depot; in Hawaii at Whole Foods Market, Costco, and KTA Super Stores; and in California at Costco, Ralphs, Whole Foods Market, BevMo!, Gelsons, Bristol Farms, Albertsons, VONS, Pavilions, Northgate, Cardenas, Raleys, and more. Learn more about Mission Craft Cocktails by visiting: https://missioncocktails.com
About Mission Craft CocktailsMission Craft Cocktails' Founders Amit Singh and Marcin Malyszko are keeping it real with award-winning, bar strength 20-40% abv, ready-to-drink cocktails made from locally-sourced SoCal ingredients and premium spirits. The purpose-driven brand is committed to pouring it forward and delivering an impact, funding over 1,259,222 meals for those in need through their one bottle = one meal program with Feeding America. From the Jalapeno Pineapple Margarita, Tamarind Margarita, and traditional Margs to their Espresso Martini, Cosmopolitan, Manhattan and Old Fashioned (even a killer Mai Tai), Mission Craft Cocktails are bottled and ready to pour. Because sometimes you need a cocktail, now—no bar tools, no $25 price tag, all good.
Media Contact: P-22 Agency, E: missioncc@p-22agency.com
Sources consulted (web research):
- Mission Craft Cocktails Celebrates World 142200192
- Mission Craft Cocktails Celebrates World Cocktail Day With New Bar St…
- Mission Craft Cocktails Launches Nationwide At Total Wine More Bringi…
- The Inspiring Mission Cocktails Journey
- The Story Of Mission Cocktails
Source: PR Newswire