The News
Ole Smoky Distillery and Yee-Haw Brewing Co. announced the opening of their first South Carolina location in Myrtle Beach on May 20, 2026. The 40,000 sq.-ft. facility will feature signature moonshine flights, craft beers from Yee-Haw, specialty cocktails, and a variety of dining and entertainment options. The location is situated at Broadway at the Beach in Myrtle Beach, South Carolina.
A joint distillery‑brewery opening in Myrtle Beach brings two brands into a single 40,000‑sq‑ft space that already draws a fresh crowd of tastemakers. The press says the venue on Broadway at the Beach will open May 20 and operate daily from 11 a.m. to 11 p.m., offering distillery tours, craft‑beer flights, live music, and a beer‑garden vibe that attracts tourists even if they lean toward shrimp.
The complex sits inside an entertainment hub that welcomes more than 13 million visitors each year—far above the typical 150,000 annual guests a craft distillery receives. That places the launch in a high‑traffic context rather than a niche stunt.
Ole Smoky’s moonshine and flavored whiskey pair with Yee‑Haw’s craft‑beer expertise to create an experience that blends two fast‑growing segments. Spirits now account for 37 % of U.S. alcohol sales by volume, surpassing beer for the first time in recent memory. The venue will offer guests bottled spirits for take‑away.
The data show that the launch does not feed into wholesale channels; it is taproom‑only, focusing on direct sales and on‑site consumption. Bars and retailers will therefore not receive new SKUs to stock. A surge in local demand for Ole Smoky’s moonshine or Yee‑Haw’s beers might lead distributors to see increased off‑premise orders.
Takeaway one: The 40,000‑sq‑ft space is built around ambiance and storytelling. Operators should consider integrating similar experiential elements into their own menus—perhaps pairing a signature cocktail with an Ole Smoky or Yee‑Haw flavor that resonates with the crowd drawn to this venue.
Takeaway two: Because the joint location sits in a large entertainment hub and spirits hold 37 % of sales, distributors should monitor local reactions for potential demand shifts. A spike in foot traffic can translate into a measurable uptick in off‑premise orders.
Original Press Release
MYRTLE BEACH, S.C. (May 14, 2026) — Ole Smoky Distillery, the most awarded moonshine and flavored whiskey brand in the U.S., and America’s most visited distillery, today announced the opening of its first-ever South Carolina location at Broadway at the Beach in the heart of Myrtle Beach (1214 Celebrity Cir.) with a grand opening celebration set for Wednesday, May 20. Created in partnership with Yee-Haw Brewing Co., known for its high-quality craft beers brewed across the Southeast, the new location marks a significant milestone for both brands as their first joint location outside of Tennessee.
The spacious 40,000 sq.-ft. new Myrtle Beach hotspot is designed as an all-in-one destination where guests can sip, grab a bite, shop, kick back and keep the good times rolling—all in one place. More than just a distillery and brewery, the new spot also features specialty moonshine cocktails. Guests can enjoy guided tasting flights that offer a fun, interactive way to learn about the craftsmanship behind each pour.
Designed to accommodate everything from small gatherings to large groups and private events, the versatile layout features multiple bars, a spacious beer garden, and patio seating overlooking the lake—creating one of the area’s largest and most dynamic entertainment destinations. Whether dropping in for a quick drink or bite to eat, or planning a full-day outing, visitors can expect the following:
Signature Ole Smoky moonshine and whiskey flights
Craft beers from Yee-Haw Brewing Co. on tap and available in flights
Live music and entertainment
Distillery tours where consumers can see moonshine being made
A wide variety of crowd-pleasing dishes, from shareable plates to handheld bites, featuring coastal favorites like peel-and-eat shrimp
A family-friendly atmosphere that welcomes everyone
Inside, guests can kick back with lounge seating and communal tables, all centered around one of the largest TV screens in the area—providing a comfortable vantage point for watching sports and making the location a go-to for game days, group meetups and weekend plans.
“This is a huge moment for us,” said Joe Baker, Founder of Ole Smoky Distillery and Yee-Haw Brewing Co. “Expanding, especially to an iconic destination like Myrtle Beach—allows us to bring the Ole Smoky and Yee-Haw experience to an entirely new audience in an even bigger way. This is about creating a place where people want to stay a while—with great drinks, plenty of moonshine, craft beer, live music and a fun atmosphere.”
The grand opening will be held May 20, setting the stage for what’s sure to become Myrtle Beach’s next go-to hot spot.
The venue will be open every day from 11 a.m. to 11 p.m. and offer daily programming, including live entertainment, tastings and tours. Packaged moonshine, whiskey, and beer will also be available for purchase to-go.*
Sources consulted (web research):
- Article 0bb13408 3896 4bc2 B083 A382dfa304dd
- Article Faee5772 2ddc 49e4 9e7a 5751f9bf9162
- Ole Smoky Distillery And Yee Haw Brewing Co Announce Myrtle Beach Loc…
- Brewing Up Fun Ole Smoky Distillery And Yee Haw Brewing Co To Open Lo…
- Article B59e0026 E24d 11ef Bc48 F34d4971948b
Source: BevNET