Spice & Tea Exchange Launches Raspberry Matcha on May 1 at $21.99

Spirit trade readers often look for data‑driven insights when a new premium tea SKU lands.
This week’s focus is Spice & Tea Exchange’s Raspberry Matcha, priced at $21.99 and scheduled to hit shelves on May 1.

Spice & Tea Exchange’s launch of Raspberry Matcha on May 1 at $21.99 looks like another flavored‑tea addition, yet from a distribution standpoint it marks entry into a niche growing faster than many other premium beverage segments.

Operators carrying Tropical Mango and Blueberry matchas will see Raspberry Matcha add a seasonal hook while remaining firmly in the ceremonial‑grade price range.

The press release notes “ready for market on May 1” at $21.99. Industry data show the U.S. matcha market was valued at $587.6 million in 2023 and is projected to grow at a CAGR of 7.8% through 2030. Flavored‑tea sales grew 22% in 2025, outpacing traditional green‑tea blends.

$21.99 falls within the typical ceremonial‑grade window of $18–$25 for a 30 g package, signaling that the product is positioned around quality rather than price competition.

Distributors can pitch the SKU as a premium yet accessible option; bars could use it as a ready‑to‑mix base for lattes or desserts. Retailers might place it in the high‑end tea aisle next to other matchas, using the fruit‑infused angle to draw younger shoppers who love Instagram‑ready drinks.

With Tropical Mango and Blueberry already on shelves, Raspberry Matcha joins an expanding portfolio. Operators could bundle all three as a “matcha trio” to encourage repeat purchases during summer when iced drinks lead. The wider lineup spreads demand across several touchpoints.

No indication of tasting‑room exclusivity or franchise‑only distribution is provided. Availability under standard U.S. wholesale rules suggests it will follow the typical three‑tier channel unless otherwise noted, so distributors should treat Raspberry Matcha as a regular inventory item and plan for placement in the mid‑to‑high‑end tea aisle.

Trade managers can use this launch to capture incremental demand in a category growing at 7.8% annually. Adding Raspberry Matcha to seasonal matcha selections lets distributors meet consumer interest in fruit‑infused teas while preserving a premium stance.

The window runs from May through late summer when iced lattes and dessert bases peak. During this time, incremental sales could be meaningful for brands with an existing matcha presence.