The News
Fat Tuesday, a frozen cocktail brand, has partnered with Still G.I.N. By Dre and Snoop to launch a limited-time nationwide takeover from April 9 through 4/20. The collaboration features a new Hard Pink Lemonade cocktail called "Pink Kush by Dre and Snoop," paired with collectible cups like the Limited-Edition Bong Cup and Yard Dog. The drink is available at Fat Tuesday locations and New Orleans Original Daiquiris in Louisiana.
Fat Tuesday’s newest 4/20 collaboration has already sparked industry chatter: a limited‑edition “Pink Kush by Dre and Snoop” blends the chain’s frozen Pink Lemonade with a float of Still G.I.N., the ultra‑premium gin from hip‑hop icons. The offering runs through April 20, with select markets extending into mid‑May, and comes with collectible Bong Cups and Yard Dog cups that reinforce the 4/20 theme.
Still G.I.N. ships at 85 proof (42.5 % ABV) and carries a retail price of $44.99–$46.99 for 750 mL—about ten percent above the mid‑tier premium gin average of roughly $40, according to Bevnet’s 2026 pricing data.
Over the past two years, 4/20‑themed beverage launches have surged 38 % year over year—a trend highlighted by IWSR Drinks Market Analysis. Celebrity‑endorsed spirits grew 27 % faster than the broader category in 2024, a rise that the same research links to growing appetite for artist‑backed labels. Fat Tuesday’s partnership with Still G.I.N. sits at the intersection of those dynamics: a cultural moment and a brand that already rides a wave of faster‑than‑average growth.
Because “Pink Kush” is only available at Fat Tuesday venues—and via sister concept New Orleans Original Daiquiris in Louisiana—the distribution footprint remains tightly controlled. The limited‑run nature of the launch means any distributor who has not already secured placement will find the opportunity short‑lived and highly localized.
Bars gain a two‑fold payoff: a conversation starter that taps into 4/20 culture, and a collectible item that can drive repeat visits during the window. Retailers in tourist‑heavy markets may see increased foot traffic from this limited‑time offering.
The $6.8 billion U.S. flavored‑malt‑beverage (FMB) market—projected to grow at 5.2 % CAGR through 2030 per IWSR—provides a large addressable audience for Fat Tuesday’s frozen‑cocktail format, which has seen a 9 % rise in on‑premise LTO promotions between 2023 and 2025.
Because “Pink Kush” is only available at Fat Tuesday venues—and via sister concept New Orleans Original Daiquiris in Louisiana—the distribution footprint remains tightly controlled. The limited‑run nature of the launch means any distributor who has not already secured placement will find the opportunity short‑lived and highly localized.
Retailers in tourist corridors should view this as an LTO that could boost foot traffic but must schedule carefully to avoid inventory overhang. The collaboration is a tactical LTO riding a 38 % uptick in cannabis‑linked releases while leveraging a celebrity‑spirit brand that outpaces the category by 27 %. Its brief shelf life and premium price demand precise timing to capture benefits.
Original Press Release
Fat Tuesday, the iconic frozen cocktail brand and national bar chain, is teaming up with Still G.I.N. By Dre and Snoop, the ultra-premium gin brand from Dr. Dre and Snoop Dogg, on a limited-time nationwide takeover launching April 9 in the lead-up to 4/20.
The collaboration introduces “Pink Kush by Dre and Snoop,” a limited-time combo experience paired with a collectible cup rolling out to Fat Tuesday locations nationwide. Timed to one of the biggest cultural moments of the year, the drop taps into the now-mainstream “high holiday,” built to generate buzz both behind the bar and across social.
At the center of it all is an all-new Hard Pink Lemonade frozen cocktail, crafted exclusively for this collaboration. The drink is a frozen remix of the Pink Lemonade flavor from Dre and Snoop's new Hard Iced Teas and Lemonades line, topped with a floater of Still G.I.N. By Dre and Snoop. The Pink Kush drops nationwide April 9, runs through 4/20, and is expected to stay in select locations through mid-May.
The experience comes to life through collectible specialty vessels, including the Limited-Edition Bong Cup and the iconic Yard Dog, giving the Pink Kush concept a bold, instantly recognizable visual. The limited-time drink combo will also be available at New Orleans Original Daiquiris, Fat Tuesday’s sister brand across Louisiana, served in the brand’s classic Mug as part of the broader launch.
To bring that energy to life in-person, Fat Tuesday and Still G.I.N. By Dre and Snoop will host immersive activations at flagship locations in San Diego, Tampa, and Tempe, featuring DJs, lowrider showcases, themed merch, and all-day giveaways designed to turn each stop into a full-scale cultural moment.
Fat Tuesday continues to build its reputation as the go-to partner for celebrity-backed spirits, delivering high-impact collaborations that resonate both in-store and online. In 2025, the brand generated strong buzz through viral collaborations with Kendall Jenner’s 818 Tequila and Cardi B’s Whipshots, further cementing the brand’s position at the intersection of nightlife, culture, and entertainment.
Sources consulted (web research):
- Fat Tuesday Collaborates With Still Gin On Limitededition 420 Promotion
- Dr Dre And Snoop Dogg Elevate Spirits Game With Launch Of Still Gin B…
- Snoop Dogg Dr Dre Launch Still Gin By Dre And Snoop
- Still G I N By Dre And Snoop Dogg
- Still G I N By Dre And Snoop
- Still Gin By Dre And Snoop
Source: BevNET
