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ALB® Vodka announced an expanded distribution agreement with Reyes Beverage Group. The partnership includes bringing the vodka to more states such as Washington, D.C., Maryland, Florida, Texas, Arizona, Oklahoma, Louisiana, and Colorado. This follows RBG's acquisition of RNDC operations in select markets.
This week we look at how ALB Vodka’s partnership with Reyes Beverage Group (RBG) extends the brand to five additional states—a reminder that distributor consolidation is key for independents navigating a tighter regulatory environment.
RBG’s RNDC acquisition brings Washington D.C., Maryland, Florida, Texas and Arizona into its portfolio. Through a network of 55 facilities and more than 10,000 staff, ALB can move over 360 million cases each year—an infrastructure that supports real shelf‑to‑bar movement in markets with high turnover. Premium vodka sales have risen about 3–4% annually in these regions, even as the broader category faces headwinds.
The deal positions ALB’s gluten‑free, corn‑based vodka alongside RBG’s on‑premise network in the South and Mid‑Atlantic. Since the brand is already carried by Southern Glazer’s elsewhere, the dual distribution reduces bottleneck risk that independents often encounter when dependent on one wholesaler.
Regulatory clearance of the RNDC deal is still pending. A delay would postpone ALB’s launch in those five states, giving rivals time to occupy shelf space.
Distributors watching this move should note that RBG’s expansion into 55 facilities and more than 10,000 employees places it among the country’s top five distributors by volume. Keeping an eye on regulatory progress is essential—approval will give ALB access to a broad network that could also benefit other premium brands looking for similar reach.
Operators—whether on‑premise or off‑premise—should plan to add ALB to their rotations in the coming months. With a $20 price point that is about 9% lower than regional averages, the brand offers high margin and fast turnover, appealing to retailers seeking cost control while meeting demand for premium vodka.
Regulatory approval remains the only factor that could postpone ALB’s entry into those five states.
Original Press Release
ALB® Vodka Deepens Partnership with Reyes Beverage Group as Distributor Expands and Moves Into Washington, D.C., Maryland, Florida, Texas, Arizona, and More
Reyes Beverage Group to Bring ALB® Vodka to More States Following Acquisition of RNDC
Albany, New York – June 1, 2026 – ALB® Vodka today announced an expanded distribution agreement with Reyes Beverage Group (RBG), one of the nation’s largest and most respected distributors of beverage alcohol, deepening a partnership that has been foundational to ALB’s national growth since the brand’s early days.
The deal solidifies ALB Vodka’s presence in five markets that will operate under the RBG umbrella following their acquisition of RNDC operations in select markets, pending regulatory approvals: Washington, D.C., Maryland, Florida, Texas, and Arizona. ALB Vodka will also be introduced in Oklahoma, Louisiana, and Colorado under the planned acquisitions. With unified distribution infrastructure across these high-velocity states, ALB is positioned for accelerated on- and off-premise growth in some of the country’s most competitive and rewarding spirits markets.
ALB Vodka has quickly established itself as one of the fastest-growing independent spirit brands in the United States, and RBG has been a key partner in that ascent from the start. What began as a regional relationship has evolved into a national distribution strategy, with RBG championing ALB across markets and investing in the brand’s long-term success. The expansion into Oklahoma, Louisiana, and Colorado reflects both brands’ confidence in ALB’s trajectory and a shared commitment to bringing a premium, accessible vodka to drinkers who want both quality and value.
“RBG has been more than a distribution partner for ALB from day one—they’ve been believers,” said Brian Grimsley, National Sales Director, ALB Vodka. “Both pioneers in our own ways, we’re ecstatic that RBG is expanding into these markets, and being included is a milestone we’ve been building toward—there’s no one better to help us introduce ALB there. The brand is ready, the momentum is real, and RBG has the relationships and reach to make it count.”
Central to ALB’s growth has been a series of strategic visibility and placement efforts, including a national inflight partnership with JetBlue that introduces the vodka to travelers on domestic and international flights, as well as expanding off-premise and on-premise availability in key markets.
“We’ve been behind ALB Vodka since the beginning, and watching this brand grow has been one of the highlights of our portfolio,” said Kyle Dean, President of Wine and Spirits for RBG. “Continuing to work with ALB in what will be our newly acquired markets is something we’re eager to do. These are territories where we are developing deep retailer and on-premise relationships, and we know exactly how to introduce a brand like ALB in a way that sticks. This is the right brand at the right time, and we’re proud to carry it forward.”
With distribution now spanning some of the most influential spirits markets in the country, ALB Vodka is more accessible than ever to consumers seeking a premium, independently owned vodka with a clear point of view. From the shelves of top-tier retailers to the back bars of the country’s best on-premise accounts, the brand’s national footprint is expanding with purpose and speed.
Sources consulted (web research):
- Alb Vodka Deepens Partnership With Reyes Beverage Group
- 318585
- Alb Vodka Deepens Partnership With Reyes Beverage Group
- Reyes Beverage Group Expands Into Wine And Spirits
- About
- Reyes Beverage Group Buys Rndc Beer Routes
- Spirits Brand Alb Vodka Secures Publix Distribution Across S
- Reyesbeveragegroup site
Source: BevNET