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Hightails, LLC announced the launch of HIGH STANDARD, a Delta-9 THC beverage targeted at female consumers. The product comes in 750ml and 120ml formats with specific THC content per serving. The beverage is formulated with natural ingredients to support adult women’s wellness needs.
Hightails has unveiled HIGH STANDARD, a Delta‑9 THC‑infused beverage that signals a move toward premium, home‑based consumption for women. The launch comes amid growing demand for functional drinks and a fragmented regulatory landscape.
The 750‑ml bottle contains 200 mg of Delta‑9 THC—10 mg per serving, roughly 20 servings in total. The 120‑ml mini holds 20 mg of THC (two 10‑mg servings). Retail single‑serving RTDs typically retail between $5 and $7 for a 10‑mg dose, so the mini’s two‑serve format sits comfortably within that price band while offering higher potency per bottle.
Hightails highlights saffron, hibiscus, and lion’s mane extract to appeal to wellness‑focused women. The high THC content limits shelf access to states that have adopted the 0.3 % dry‑weight threshold under the Farm Bill; state rules still impose stricter local restrictions. Hightails has secured exclusive distribution agreements in Tennessee and Missouri, illustrating how brands are navigating a patchwork of regulatory approvals.
Retailers must consider compliance requirements: the product contains less than 4 g of real cane sugar per serving—a draw for health‑conscious shoppers that requires clear labeling to avoid misleading calorie or nutritional claims. With a June 2026 launch in compliant U.S. markets, operators should align inventory and marketing schedules to meet regulatory deadlines.
On‑premise operators face a double‑edged sword: the high THC dosage can spark conversation and add premium value at themed events, but it may also invite stricter licensing scrutiny or require dedicated storage. Because HIGH STANDARD is positioned as an in‑house experience rather than a bar staple, bars will likely treat it more as a promotional item than a core menu offering.
The launch arrives in June 2026, targeting compliant U.S. markets and giving stakeholders a clear timeline to coordinate around this new entrant.
Original Press Release
FOR IMMEDIATE RELEASE
NEW YORK, May 27, 2026 — Hightails, LLC, the parent company behind the rebellious breakout BLACK MARKET brand, announced the launch of HIGH STANDARD, a hemp-derived Delta-9 THC beverage intentionally designed to resonate with female consumers driving growth in the non-alcoholic and functional beverage categories. HIGH STANDARD delivers two multi-serving offerings built for strong retail performance.
Available in a 750ml bottle and a 120ml mini, HIGH STANDARD delivers a controlled, predictable, quick onset. The 750ml format contains 200mg THC total with 10mg per serving across approximately 20 servings, while the mini contains 20mg total THC with two 10mg servings—offering flexibility for both entry-level consumers and repeat purchasers.
HIGH STANDARD was formulated with natural ingredients traditionally favored* in wellness routines to support adult women’s uniquely changing needs, including:
Real saffron: historically embraced during changing life stages
Hibiscus: a tart, antioxidant-rich botanical
Lion’s Mane extract: commonly included in wellness formulations to support focus and cognitive clarity
Vitamin B complex: supports energy metabolism and overall wellness
Less than 4g of real cane sugar per serving
“From the CSP Forum to WSWA, BLACK MARKET has been a breakout favorite. We weren’t built by a marketing team in a boardroom—our focus groups have been our peers, and our formulations come from decades of experience with cannabis. We pivot quickly and place great stock in feedback from our clients. While our D2C sales show equal adoption between men and women, HIGH STANDARD’s packaging and ingredients will unlock a larger feminine demographic,” said Heidi Minx, CMO of Hightails. “From the liquid to the label, everything is designed to resonate with women who are driving THC beverage purchases.”
HIGH STANDARD will be available for ordering in June in compliant U.S. markets where hemp-derived Delta-9 THC beverages are permitted. The launch is supported by promotional programming to support both off- and on-premise customers.
Sources consulted (web research):
- Hightails Llc Introduces High Standard A Femalefocused Thc Beverage E…
- Hightails Llc Introduces High Standard A Femalefocused Thc Beverage E…
- Hightail Chicago Bevtech Functional Beverage
Source: BevNET