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Kyrö Distillery Company in Isokyrö, Finland announced a partnership with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Game of Thrones whisky collection. The releases are inspired by the world of Westeros and coincide with the release of Season 3 of House of the Dragon. The collaboration marks a rare partnership between a Nordic craft distillery and one of the world’s most iconic entertainment franchises.
Finland’s Kyrö Distillery has partnered with Warner Bros. Discovery to release two Game of Thrones‑themed rye whiskies on May 26, 2026. The bottles cost €70–85 each and are limited to about 14 000 units worldwide; the first batch is already sold out in Finland and key export markets such as the US, China, France, Germany, and the UK.
The announcement stands out because it blends two distinct heritage narratives. Kyrö’s roots lie in small‑batch, 100 % malted Finnish rye, while Warner Bros brings a globally recognized franchise that can elevate a product beyond its core category. The press release frames the partnership as an uncommon Nordic distiller/major‑franchise collaboration, and the rapid sell‑out of the initial 14 000 bottles confirms strong distribution execution and high demand for branded limited editions.
Finnish spirits imports in the US grew 8 % year over year to 1.2 million liters in 2025, showing a rising appetite for Nordic craft distillates. The €70–85 price point translates to roughly $100 per liter—well above the range of Diageo’s 2018 Game of Thrones single‑malts ($29.99–$64.99). Distributors should treat this product as a halo item with a built‑in scarcity ceiling. The 14 000‑unit limit means reordering will be constrained, so they must monitor demand spikes in the US, China, and other key export markets and plan for rapid replenishment of the initial batch while avoiding overcommitment to future runs.
Retailers—especially those with a strong cocktail or craft focus—can feature the whisky as a conversation starter on menus. They should not expect it to become a core SKU because of its limited availability.
The launch demonstrates how limited editions can drive demand and reinforce a distillery’s premium rye heritage while leveraging a well‑known franchise.
Original Press Release
Kyrö Distillery Company, the award-winning Finnish producer known for its 100% rye spirits, today announces an official partnership with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Game of Thrones whisky collection inspired by the world of Westeros. With 2026 marking 15 years since Game of Thrones debuted on screens, the range pays tribute to the show that changed television forever, and the launch coincides with Season 3 of the HBO Original series House of the Dragon, which delves deeper into the story of House Targaryen.
Marking a rare collaboration between a Nordic craft distillery and one of the world’s most iconic entertainment franchises, the release brings together two worlds that may seem far apart at first glance. Yet both are rooted in strong narratives, character, and a sense of place.
Born in a sauna in rural Finland, Kyrö is a story of challenging convention and doing things differently. What began as an unlikely idea has grown into an internationally recognized whisky brand, built on taming one of the most demanding grains in distilling, rye. With humble origins and a drive to create new traditions, Kyrö shares with the world of Game of Thrones a focus on origin, resilience, and forging identity on its own terms. With this release, Kyrö sets out to explore new realms and find new allies among whisky drinkers and Game of Thrones fans alike.
Inspired by House Targaryen, one of the most iconic dynasties in HBO’s Game of Thrones, and its motto “Fire and Blood”, Kyrö has translated the house’s defining themes of dragons, power and legacy into two distinct whisky expressions: one smoky and intense, the other lighter and more nuanced.
Two Expressions, One Story
Kyrö Whisky of Fire is crafted from 100% smoked malted rye, matured in ex-bourbon casks and finished in rum casks. Bottled at 46.6% ABV, it delivers a bold yet balanced profile. On the nose, light wafts of smoke meet toasted rye and spiced apple jam, while the palate develops into complex smoke, mineral notes, sweet grains, blackberry, and a whisper of menthol.
In contrast, Kyrö Whisky of Blood presents a lighter, more delicate character while retaining depth and structure. Made from 100% malted rye and matured in ex-bourbon and French oak casks, it is bottled at 46.0% ABV. The nose opens with bright cereals, apple and apricot, layered with tonka bean, chestnut and beeswax. On the palate, fruity sweetness is balanced by underlying rye spice, leading into notes of chestnut, crème brûlée and toasted cereals.
“From the beginning, we wanted to create something that felt authentic to HBO’s Game of Thrones,” said Kalle Valkonen, co-founder and master distiller at Kyrö Distillery Company. “Inspired by House Targaryen and its defining association with dragons, fire, bloodline and power, we created two distinct whisky expressions that interpret different facets of the same iconic world.”
Both expressions are presented in collectible packaging inspired by cartography and symbolic motifs, combining Game of Thrones visual storytelling with Kyrö’s distinctive design language.
The Whisky of Fire and Whisky of Blood releases will be available globally in limited quantities across selected markets, with a recommended retail price of €70–85, 700 ml.Matti Kovanen
Kyrö Distillery Company
+358 40 3559995
Sources consulted (web research):
- 74 20227951
- Kyro Ryes Up For Game Of Thrones Collab
- Kyro Julkaisee Game Of Thronesin Maailmaan Sijoittuvat Viskit
- Fire And Blood Kyro Launches Games Of Thrones Whiskies
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Source: EIN Presswire