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Hampton Water, a premium rosé brand founded by Jon Bon Jovi, Jesse Bongiovi, and Gérard Bertrand, announced the return of its second annual Artist Series in May 2026. The series features a limited-edition 2025 vintage rosé made with organic grapes, partnered with artist Mary Ball, who created an original painting titled "Red Roses" that is reimagined as a collectible label.
Hampton Water’s latest Artist Series launch offers a new limited‑edition rosé that blends organic winemaking with an artist‑designed label, prompting distributors and retailers to consider how price, shelf placement, and the brand’s broader strategy intersect in the crowded rosé market.
The second annual Artist Series—featuring abstract watercolor painter Mary Ball—will hit shelves at $29.99 for a 750 mL bottle, roughly 20 % above Hampton Water’s core $25 MSRP. The “Red Roses” label is an art‑inspired, collectible design, and proceeds from the series support The Conservation Fund, which protects more than nine million acres of U.S. land. The wine itself contains 113 calories and less than one gram of sugar per five‑ounce pour, underscoring its clean‑label credentials.
The release will roll out nationally this summer 2026 with no exclusivity clauses or limited‑store commitments, allowing distributors to add the product to their existing premium rosé offerings without changing contracts or shelf space. While the 20% price premium suggests a higher margin potential for collectors, it may also limit volume sales compared to the main line.
The Artist Series continues Hampton Water’s strategy of portfolio diversification through artist collaborations—a path that began with the 2024 debut with Cey Adams and now expands into this new limited‑edition offering.
Original Press Release
The fastest-growing rosé brand in the U.S., created by Jon Bon Jovi, Jesse Bongiovi, and Gérard Bertrand, unveils a vibrant new collectible Artist Series label—a limited-edition rosé blend made with organic grapes, celebrating creativity, culture, and connection.
NEW YORK, NY (May 19, 2026) – Hampton Water, the premium rosé brand founded by award-winning music icon Jon Bon Jovi, his son Jesse Bongiovi, and acclaimed French winemaker Gérard Bertrand, is proud to unveil the return of its limited-edition Artist Series with abstract watercolor artist Mary Ball. This second annual release pairs a striking, collectible label with the second offering in the brand’s first-ever wine series made with organic grapes—a 2025 vintage crafted to capture creativity and craftsmanship.
Building on the momentum of its inaugural release with multi-media artist Cey Adams in 2025, the Artist Series spotlights artists whose vision and values align with Hampton Water’s ethos. Each partnership explores the intersection of wine, art, and purpose, translating artistic expression into collectible designs while supporting causes meaningful to the artist.
For its latest edition, artist Mary Ball introduces “Red Roses”—an original painting created for Hampton Water, then reimagined as a label that feels as alive as the wine itself. Here, she applies her signature style, known for transforming intricate natural details into evocative, larger-than-life realizations. Drawing inspiration from her personal experiences, surroundings, and evolving sense of place, Ball brings a distinctive perspective to this organic 2025 vintage.
“I wanted the design to feel bright, light, and expressive,” adds Ball. “To capture that carefree, spontaneous energy that Hampton Water embodies. I love the way that the vines and roses come alive on the label, enveloping the brand’s signature diver in a new world that’s both intriguing and inviting to the viewer.”
Crafted from a blend of organic grapes (70% Grenache Noir, 15% Syrah, and 15% Mourvèdre), this artisanal rosé is aged for six months in French oak, the longest aging process in Hampton Water’s portfolio. The result is a rosé with deeper complexity that still delivers on the crisp, lively character for which Hampton Water is known. At 113 calories and with less than one gram of sugar per five-ounce pour, it’s effortlessly enjoyable, sip after sip.
“The Artist Series is about creating something people can connect with and enjoy,” says Hampton Water Co-Founder Jesse Bongiovi. “This release is especially exciting because it brings together incredible artistry with our beautiful organic wine blend. Mary’s work feels fresh, optimistic, and full of life—exactly what we want this series to represent.”
As part of Hampton Water’s ongoing commitment to giving back, a portion of proceeds from this Artist Series release will support The Conservation Fund, a national nonprofit that has protected more than 9 million acres of America’s most vital landscapes. The organization’s mission deeply resonates with Ball, whose work is often inspired by nature.
“I truly admire the work that The Conservation Fund does, both on a national scale and at a local level in Louisiana, New York, Alabama, and more,” says Ball. “Nature is often at the center of my art, and they work tirelessly to preserve natural ecosystems and create green spaces in urban and rural communities. In thinking about how I wanted to give back through this project, partnering with The Conservation Fund was an easy and meaningful decision.”
The Hampton Water Artist Series with Mary Ball retails for an SRP of $29.99 per 750 mL bottle and will be rolling out nationally this summer at your local wine store or favorite online retailer. Go to HamptonWaterWine.com to find yours. Quantities are limited. Please enjoy responsibly.
Sources consulted (web research):
- Hampton Water Wine Announces Second Annual Artist Series Partnering W…
- Hampton Water Artist Series 2024 750ml
- Hampton Water Rose
- Hampton Water Wine Expands Award Winning Portfolio With Release Of A…
- 97157 Hampton Water Bubbly
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Source: BevNET