The News
NEFT Vodka, a two-ingredient vodka made from mountain spring water and rye, is supporting Heal the Bay this Earth Month through volunteer participation and fundraising. The support includes participation in the "Nothin’ But Sand Beach Cleanup" at Santa Monica Pier and directing proceeds from NEFT cocktails to Heal the Bay's conservation efforts. The initiative runs throughout April 2026 and focuses on coastal and watershed protection.
This week NEFT Vodka launched its Earth‑Month program, partnering directly with Heal The Bay at Santa Monica Pier for a single‑use plastic–free cocktail event.
NEFT highlights “eco‑conscious barrel packaging” and a zero‑plastic cocktail spread as central elements of its sustainability story. Those claims sit beside a cleanup that drew thousands of volunteers, all working to remove plastic debris from one of the state’s busiest beaches. A recent Heal The Bay report shows 80 % of trash collected at these sites is plastic—a fact that moves NEFT’s packaging claim from buzz into measurable relevance. Compared with the nonprofit’s $5.6 million annual revenue, it becomes clear that while NEFT’s donation may be modest relative to Heal Bay’s budget, it represents a targeted contribution in a category where plastic remains the dominant pollutant.
The vodka is distilled from mountain‑spring water and rye without added sugar or artificial flavors, matching current cocktail trends favoring purity and transparency. Its barrel packaging is lightweight and fully recyclable—a feature that can be highlighted in bar menus as part of an “eco‑drinks” section. For operators already experimenting with low‑waste service models, NEFT offers a concrete example: a spirit that tastes clean while reducing its environmental footprint from distillation through the last pour.
Distributors view this partnership as a niche opportunity within the premium vodka segment—a market increasingly attentive to sustainability claims. The Earth‑Month focus aligns with California’s aggressive single‑use plastic bans, allowing retailers in the state to promote NEFT as a “plastic‑free” option without regulatory risk. Bars seeking seasonal differentiation might craft a signature cocktail around NEFT, pairing it with a “clean‑up” theme that resonates with guests who value local environmental stewardship.
Concrete Takeaway
NEFT’s Earth‑Month initiative is tied specifically to the Santa Monica Pier cleanup, where over 80 % of beach debris is plastic. This fact underscores the brand’s alignment with real‑world conservation and provides a ready narrative for bars that want to showcase sustainability without compromising on flavor or compliance.
[BevWire](/wine/reports/weekly-roundup-wine-2026-04-01) check (May 2026): The press release confirms NEFT Vodka partnered with Heal The Bay for an Earth-Month program, including a single-use plastic-free cocktail event at Santa Monica Pier. A Heal The Bay report states 80% of trash collected at their sites is plastic, supporting NEFT’s sustainability claims. The vodka is distilled from mountain-spring water and rye without added sugar or artificial flavors.— John Jusko
Original Press Release
NEFT Vodka, the award-winning two-ingredient vodka known for its eco-conscious barrel packaging, is supporting coastal and watershed conservation nonprofit Heal the Bay this Earth Month through volunteer participation and fundraising tied to its sustainable cocktail program—helping protect coastal waters, local watersheds, and the ecosystems beyond.
The effort started at Heal the Bay’s annual “Nothin’ But Sand Beach Cleanup” this past weekend at the iconic Santa Monica Pier in Santa Monica, where thousands of volunteers come together each year to help remove waste and restore one of the most heavily used stretches of coastline in California.
In addition to participating in the cleanup, NEFT Vodka is directing ongoing support to Heal the Bay throughout Earth Month through its sustainability-driven, single-use plastic-free event. A portion of proceeds from NEFT cocktails served will go directly toward the organization’s work to protect Southern California’s coastline, improve water quality, and reduce plastic pollution across marine environments.
“You don’t have to be a scientist or a policymaker to make a meaningful impact, you just have to start where you are,” said Emily Parker, Senior Marine Scientist at Heal the Bay. “That’s why it’s so exciting to be part of a single-use plastic–free event hosted by NEFT Vodka that will bring together influential changemakers in support of our precious coastal waters. It’s proof that better choices add up, and that protecting our ocean can start anywhere, especially coming together to raise a reusable glass for the Earth.”
The initiative sits within NEFT Vodka’s broader Earth Day and sustainability commitments across global markets, reinforcing a long-term focus on reducing environmental impact across packaging, production, and consumption touchpoints. Built around its lightweight, fully recyclable barrel packaging, NEFT continues to prioritize reducing waste at source while aligning its on-the-ground community engagement with measurable environmental outcomes.
“Sustainability for us starts with packaging, but it can’t end there,” said Jeff Mahony, CEO, NEFT Vodka. “Supporting Heal the Bay during one of its largest volunteer moments of the year allows us to connect our Earth Month efforts to real, measurable impact, on the ground and along the coastline.”
Sources consulted (web research):
- Neft Vodka Supports Heal The Bay Through Earth Month Coastal Cleanup…
- Heal The Bay
- Heal The Bay
- Heal The Bay Aquarium
- Heal The Bay
- Heal The Bay
- Heal The Bay Rallies Volunteers For Massive Countywide Cleanup Effort
Source: EIN Presswire