The News
Tailgate Spirits LLC has named Republic National Distributing Company (RNDC) as the exclusive distributor of its Blue Lot® Bourbon in West Virginia, effective April 1, 2026. The bourbon, which launched in August 2024 and reached over 75 retail accounts through direct founder relationships, will now be available statewide with RNDC's support.
The Takeaway
- Local Brand Growth: Tailgate Spirits is expanding Blue Lot® Bourbon across West Virginia with RNDC, a move that leverages local relationships and builds on the brand's existing presence in over 75 retail stores. This partnership helps the ultra-premium bourbon reach more consumers statewide.
- Strategic Distribution Move: By choosing RNDC as its exclusive distributor, Tailgate Spirits is tapping into a distribution network with strong retail coverage, which is crucial for a premium product like Blue Lot® Bourbon that needs consistent visibility and support in bars and shops. This decision reflects the brand's commitment to scaling responsibly while maintaining quality.
- Founder-Driven Approach: The press release highlights how Blue Lot® was built through direct founder relationships rather than relying on traditional distribution channels, which is a unique strategy for a small spirits company aiming to grow in a competitive market.
Original Press Release
Tailgate Spirits LLC (TGS), producer of Blue Lot® Bourbon, today announced a distribution agreement, effective April 1, 2026, naming Republic National Distributing Company (RNDC) as its exclusive West Virginia distribution partner.
Blue Lot® launched in August 2024, reached more than 75 retail accounts statewide through direct founder relationships, and emerged as one of the top-selling ultra-premium bourbons in West Virginia. The RNDC partnership accelerates availability across the state with the reach, coverage, and account support a premium brand demands.
“Blue Lot® earned its footing in West Virginia the hard way: door by door,” said Michael Greenblatt, Managing Member of Tailgate Spirits LLC. “RNDC gives us the statewide execution to match the standard we’ve set. We’re building this brand just like the people here: work hard, play harder. Culture, Bottled.™”
“We’re seeing genuine energy around Blue Lot® in the West Virginia market, and that gives us a strong foundation to build on,” said Roy Stisher, Vice President of Sales. "RNDC is ready to leverage that traction with disciplined execution and strategic expansion that fuels statewide growth.”
Source: EIN Presswire