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Zing Zang, a Chicago-based company known for its #1-selling Bloody Mary mix, has launched an Espresso Martini Mix. The product is crafted with real coffee and cocoa bitters, offering a rich, smooth espresso flavor with subtle hints of cocoa and vanilla. It can be made by adding vodka (or tequila) to the mix and shaking it, resulting in a cocktail that requires no brewed espresso. The mix is available in 32 oz bottles and 7.5 oz cans sold in 4-packs, with a focus on natural sweetness and no artificial flavors or high fructose corn syrup.
Zing Zang’s latest launch—the Espresso Martini Mix—comes from a Chicago‑based mixer house that has long been the engine behind America’s most‑sold Bloody Mary.
One 32‑oz bottle of the mix packs roughly 240 mg of caffeine, based on the stated 60 mg per serving in its 7.5‑oz cans. That figure shows the product can double as an energy boost while still functioning as a full‑strength cocktail base.
The use of real coffee and cocoa bitters, coupled with natural sweetening rather than high‑fructose corn syrup, gives the mix a premium profile that aligns with consumers’ growing appetite for healthier, ingredient‑transparent drinks. Bars still prize freshly brewed espresso for authenticity, yet the pre‑mixed format preserves that taste while cutting preparation time.
Zing Zang has standardized its RTDs at 9% ABV—well above the typical 5% benchmark for ready‑to‑drink cocktails—demonstrating a commitment to delivering true spirit strength in a convenient package.
This launch gains importance thanks to the brand’s reach: more than 300,000 retail and on‑premise locations nationwide. In a market where RTD consumption is projected to climb 72 % by 2024—a rate that dwarfs modest gains seen in beer or wine—an established supply chain gives Zing Zang an advantage.
Retailers can expect quick shelf entry and robust inventory turnover, while distributors benefit from a product that fits neatly into existing RTD shelves without additional cold‑storage infrastructure.
Operators looking to diversify cocktail menus find the Espresso Martini Mix offers a high‑end, full‑strength espresso martini with minimal prep time. The 32‑oz bottle aligns with current consumer purchasing patterns, offering a convenient format for bars and retailers.
The caffeine density—about four espresso shots per bottle—provides a tangible selling point for trade marketing.
Original Press Release
Premium Zing Zang® Mix Crafted with Real Coffee and Cocoa Bitters
CHICAGO – The espresso martini is one of the fastest-growing cocktails in the U.S., but making one from scratch isn’t always simple. To meet that demand, Zing Zang, makers of America’s #1-selling Bloody Mary mix and a leader in premium cocktail mixers, is launching a bold new Espresso Martini Mix crafted with real coffee and cocoa bitters.
Zing Zang Espresso Martini Mix delivers rich, smooth espresso flavor, balanced natural sweetness, and subtle hints of cocoa and vanilla. There’s no need to brew coffee – just add vodka (or tequila for a Mexican-style Espresso Martini), shake or stir, and enjoy a bartender-quality cocktail in seconds. For a non-alcoholic version, swap the vodka for water to create a rich, flavorful mocktail.
“Espresso martinis have surged in popularity at bars and restaurants across the country,” said E.G. Fishburne, VP of Marketing at Chicago-based Zing Zang. “But traditionally they require brewed espresso and multiple ingredients. Our Espresso Martini Mix simplifies it – just add vodka, shake, and enjoy a rich, bartender-quality espresso martini with that signature foamy top in seconds.”
Each serving contains 60 mg of caffeine and is naturally sweetened, with no artificial flavors or high fructose corn syrup. Produced in the U.S., the mix is available in 32 oz bottles and 7.5 oz cans sold in 4-packs, featuring Zing Zang’s signature “AmaZING” branding and vibrant cocktail imagery.
The Espresso Martini Mix joins Zing Zang’s robust portfolio of premium mixers for amazing cocktails, including Bloody Mary (Classic, Blazing, and Dill Pickle), Michelada, Margarita (Classic, Mango, and Strawberry), Sweet & Sour, and Piña Colada.
Zing Zang Espresso Martini Mix will be available nationwide at grocery retailers, wine and spirits stores, and online at Amazon.com.
Sources consulted (web research):
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Source: BevNET