The News
Society House in Brooklyn announced High on Vibes with Jadakiss, a 4/20 event on April 19, 2026. The event features a live appearance by hip-hop icon Jadakiss, a multi-sensory experience combining coffee, cannabis, and culture, starting with Kiss Café signature iced coffee and pastries, transitioning into cannabis-infused mocktails, and including the Vapor Cloud Experience. The event is part of the continued expansion of Kiss Café.
In New York, cannabis blends commodity and culture, and the “High on Vibes” mixer at Society House on April 19 offers vapor‑infused mocktails and VIP lounge access—a move toward experience branding. Operators face the question of whether this can drive measurable sales in a market that reached roughly $445 million last year.
The PR emphasizes high‑touch wellness offerings, matching the 60% jump in branded event partnerships reported by StupidDope for 2024–25. With average flower at $45 per eighth—down nearly a quarter since 2022—distributors are looking beyond dispensaries to capture margins elsewhere. The “Vapor Cloud Experience” and tablet‑ordering lounge show how premium activations can fill that gap.
Only 38 % of New York cannabis sales go through licensed retailers, leaving a 62 % illicit share. That statistic raises doubts about how foot traffic from these events will translate into compliant purchases. Because the event is restricted to 21+ patrons and confined to Society House, it operates as an exclusive activator that may raise brand awareness but offers limited direct sales.
For distributors, the high price of flower and growing experiential spend create opportunities for premium brands to command higher margins. Yet because most consumers still turn to unregulated sources, a single activation is unlikely to secure substantial market share without strong post‑event distribution.
Distributors should assess whether they can run on‑premise activations that enforce age verification and control the setting, while also adding the brand to their post‑event product lineup.
Retailers in control states can treat “High on Vibes” as a test case. The partnership with Kiss Café shows that a coffee brand can cross‑leverage into cannabis‑infused drinks without losing its core identity. Replicating that model—offering a limited, high‑touch product line in a controlled setting—could let a retailer tap part of the $445 million market while keeping margins. Still, operators should watch for margin erosion; the $45 per eighth benchmark illustrates how thin profit lines become when price is the main driver.
Bars and restaurants could use the Society Experience to set their menus apart in an oversaturated hospitality landscape. By serving a curated, 21+ cannabis‑inspired mocktail with vapor effects, they can add perceived value while staying compliant. However, because the event is exclusive, repeat exposure will be limited; only those who attend see the product first.
The $45 average flower price and the 60% rise in branded cannabis events show demand for premium, controlled experiences. To turn those experiences into revenue, operators need to pair them with robust distribution channels that can move product after the event.
Original Press Release
On Sunday, April 19, Brooklyn will host one of the most elevated pre-4/20 experiences in the city as High on Vibes with Jadakiss takes over Society House. Blending music, cannabis culture, and premium lifestyle experiences, the daytime mixer is designed to redefine how 4/20 is celebrated – with intention, creativity, and community at the center.
Anchored by a live appearance from hip-hop icon Jadakiss, the event introduces a multi-sensory concept where coffee, cannabis, and culture intersect, guiding guests through a curated progression of the day beginning with Kiss Café signature iced coffee and pastries and transitioning into cannabis-infused mocktails and elevated lounge experiences as the afternoon unfolds.
At the heart of the event is the Vapor Cloud Experience, a signature beverage presentation where drinks are topped with a dramatic vapor effect, creating a visually immersive moment that merges ritual with shareable design and reflects a broader shift in cannabis culture toward refined, social, and wellness-forward consumption.
“High on Vibes is about creating a space where culture and experience meet at a higher level. This is not just about celebrating 4/20, it is about redefining it,” said a representative for Society House.
The event also highlights the continued expansion of Kiss Café, Jadakiss’s culture-driven coffee brand rooted in legacy, daily ritual, and community connection, as it evolves beyond product into a broader lifestyle platform. Kiss Café is not a celebrity endorsement but a brand built on the foundation of Bob Phillips, Jadakiss’s father, whose decades of experience sourcing, importing, and roasting coffee now extend across three generations.
Throughout the afternoon, guests will move through a curated lineup of premium partners spanning cannabis, beverage, and lifestyle, with elevated mocktail experiences, refined cannabis activations, artisan collaborations, live rolling demonstrations, and striking glass art installations anchoring the environment. Guests will also be among the first to experience Kiss Cups, the brand’s hero product and daily ritual centerpiece, presented alongside thoughtfully curated coffee pairings, elevated branded merchandise, and a fully immersive setting that brings the Kiss Café world to life.
A defining feature of the event will be the Society Experience, an elevated white-glove lounge service for VIP guests where curated selections are presented via tablet ordering and delivered through a high-touch, hospitality-driven approach, offering a preview of Society House’s forthcoming membership-based lounge concept.
With a special appearance by WBLS radio personality Lenny Green and a carefully curated environment that evolves from brunch energy into a full cultural takeover, High on Vibes with Jadakiss positions itself as a defining moment leading into 4/20.
Event Details:
What: High on Vibes with Jadakiss — Pre-4/20 Day Mixer
When: Sunday, April 19, 2026 | 12:00 PM – 5:00 PM
Where: Society House Brooklyn, 2441 Flatbush Ave, Brooklyn, NY Admission: 21+ | Tickets available at societyhousebk.com
***Please note, the run of show will be provided upon media RSVP.***Natalie Olayo
Chronic PR
Sources consulted (web research):
- Manhattan 4 20 2026 The Ultimate Guide To Cannabis Culture In Nyc
- 4 20 Events New York City 2025
- 420 Weekend Nyc 2026 Events Parties And Cannabis Culture Guide
- Celebrating Legal Weed In Nyc Here Are The Best 420 Events Across The…
Source: EIN Presswire