The News
McCain Foods announced the launch of Brew City® Beer Battered Potato Waves, a new beer-battered potato product with a distinctive wave cut. The product is available in the United States and Canada, offering chefs and restauranteurs a versatile option for menu diversification without significant labor or kitchen costs. The potatoes have a light beer batter that provides a crispy exterior and a soft interior.
McCain Foods has rolled out a new ready‑to‑cook side dish—Brew City® Beer Battered Potato Waves—for foodservice customers in the United States and Canada. The wave‑shaped, beer‑battered potatoes are designed to be fried or baked on‑site, giving chefs an easy way to add a premium‑style potato to menus without extra prep work.
Industry data shows that the beer‑battered potato segment grew 7 % year over year in North American restaurants between 2024 and 2025, while the broader frozen‑potato market is expanding at about 4.2 % per year through 2030. That growth rate places the niche roughly one‑and‑a‑half times ahead of its parent category, indicating strong demand for differentiated sides.
McCain’s scale underpins this launch: the company reported more than $16 billion CAD in annual frozen‑potato revenue and supplies one in every four French fries worldwide. The firm’s established distribution network supports rapid rollout of new items to foodservice buyers.
Brew City® Beer Battered Potato Waves come pre‑coated with a light beer batter made from real craft beer, creating a crisp exterior while keeping the interior soft. The product is ready‑to‑cook and intended for deep frying at 350 °F for 3½–4 minutes or baking at 400 °F for 14–16 minutes; it is not sold for retail or microwave use.
Because the SKU is foodservice‑only, it will be distributed exclusively through McCain’s foodservice channels. According to market research, a product like this typically takes six to twelve months to reach 30 % penetration in mid‑sized restaurant chains, driven by procurement cycles and menu approval processes.
For operators, the key advantage is that Brew City® Beer Battered Potato Waves requires no additional prep time or kitchen labor beyond what’s needed for standard French fries. The wave shape and beer batter offer a differentiated option that can help restaurants boost menu appeal without raising costs.
Original Press Release
McCain Foods (McCain), a global leader in prepared potato and appetizer products, announced the launch of Brew City® Beer Battered Potato Waves, the company's latest beer-battered potato side. With this elevated option, chefs and restauranteurs across the United States and Canada can now offer these distinctively shaped potatoes to diversify menu options without adding significant labor or kitchen costs.
Brew City® Beer Battered Potato Waves feature a distinctive wave cut and a light beer batter that delivers a crispy exterior with a soft, fluffy interior bringing hand-crafted appeal and standout texture to the plate. Bold shape, satisfying crunch and versatile flavor profile make them an appealing alternative to French fries across casual dining, pubs and fast-casual eateries and restaurants.
"Global food trends continue to prove that potatoes of all forms are ubiquitous with sides, but today's consumers are signaling it's time to go beyond the basics with new flavors, textures and shapes. This new demand means chefs need a reliable yet versatile option to seamlessly integrate into culinary creativity without sacrificing precious prep time or breaking budgets," said McCain Director of Culinary Chef Mark Slutzky. "As the maker of one in four fries worldwide, McCain prides itself on taking the category to new heights by offering delicious and innovative options that exceed expectations."
This product, in alignment with the entire McCain Foods potato portfolio, offers chefs a high-quality product without the need for added prep, making it a time-saver for operators looking to expand menu options in an accessible way. These light and crispy wave-shaped potatoes not only strike a balance between upscale dining and a classic fast-food favorite but can serve as a foundation for creativity like a kicked-up side or as a base for trying out the next global flavor trend such as a loaded poutine or unexpected take on nachos.
"Our team of chefs and culinary advisors are constantly on the hunt for ways to deliver a wow-factor experience that is accessible for all our guests," said Cooper's Hawk Chief Culinary Officer Mark McMillin. "McCain Brew City® Beer Battered Potato Waves are the perfect example of how the company partners with operators like us to deliver on guest's expectations while keeping our margins in mind."
To request a sample and for more information on Brew City® Beer Battered Potato Waves and the other delicious offerings from McCain, please visit mccainusafoodservice.com or follow us on Facebook, Instagram and YouTube pages.
ABOUT MCCAIN FOODS McCain Foods Limited is a family-owned business founded in 1957 in Florenceville, New Brunswick, Canada. Today, the company is the world's largest manufacturer of frozen potato products and a global leader in prepared appetizers and snacks. Its products can be found in restaurants and retail stores in more than 160 countries around the world. The company has major production, retail and corporate operations around the world, employs approximately 22,000 people, operates 49 production facilities on six continents, partners with 4,400 farmers and generates annual sales in excess of $16 billion CAD.
Sources consulted (web research):
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- Mccain Launches Brew City Beer Battered Potato Waves North America
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- Mccain Rolls Out Brew City Beermunch Bar Snack Barrel In Uk
- Brew City Beer Batter Skin On Potato Waves
- Brew City Beer Batter Skin On Potato Waves
- Craft Beer Battered Potatoes Thin Cut
Source: PR Newswire