The News
Bulletproof announced the launch of Vanilla High Protein Iced Coffee, a ready-to-drink beverage with 12g of whey protein per serving. The product is available on Bulletproof.com and Amazon, and it contains twice the caffeine of a regular cup. It uses clean coffee tested for mold toxins and no artificial additives.
The Takeaway
- Protein Innovation: Bulletproof is expanding its high protein coffee line with a new vanilla flavor that offers 12g of whey protein per serving, targeting consumers looking for a quick, nutritious drink without the hassle of brewing.
- Caffeine Boost: The product has twice the caffeine of a regular cup, appealing to those who want a strong, energizing drink in a ready-to-drink format.
- Clean Label Focus: The coffee is made with clean beans tested for mold toxins and contains no artificial flavors or sweeteners, aligning with growing consumer demand for transparency and simplicity in ingredients.
Original Press Release
Bulletproof™, a leader in functional coffee and better-for-you fuel, is introducing its latest innovation to the High Protein Coffee lineup: Vanilla High Protein Iced Coffee, a creamy, coffee-forward blend designed to seamlessly combine premium coffee with functional protein.
Crafted to “plus up your coffee,” Vanilla High Protein Iced Coffee delivers 12g of whey protein per serving in a ready-to-drink format—no brewing or coffee maker required. It pairs fast-digesting whey protein isolate with slower-digesting whey concentrate to help support muscle performance and sustained protein synthesis, making it an easy choice for busy mornings, post-workout recovery, or an afternoon reset.
Like all Bulletproof coffees, this blend is made with clean coffee tested for toxins caused by mold, ensuring a smooth, dependable cup you can feel good about. With no artificial flavors or sweeteners, it delivers functional nutrition without compromise.
Product Details:
Protein: 12g whey protein per serving
Calories: 110 per serving (2 scoops)
Flavor Profile: Silky-smooth vanilla
Caffeine: 2x the amount of caffeine found in a regular cup
How to Use: Mix with cold water or milk of choice, shake or stir, add ice, enjoy
Available on: Bulletproof.com and Amazon
To explore Bulletproof’s full lineup of functional coffees and better-for-you products, visit bulletproof.com.
Source: BevNET