The News
Elmhurst 1925 announced the retail debut of its Clean Protein line at Sprouts Farmers Market on May 11, 2026. The line includes four varieties, such as the Pistachio Crème, which won the 2026 NEXTY Award. The products are formulated with 27g of complete plant protein, 190 calories, and minimal sugar, without gums, seed oils, artificial sweeteners, or flavors. Sprouts is the brand’s first national retail partner for this line.
Elmhurst 1925 is entering the national grocery arena with its first Clean Protein line at Sprouts Farmers Market, a move that taps growing demand for clean‑label, high‑protein drinks and expands the brand’s reach beyond its online base.
The press release highlights 27 g of plant protein, only 190 calories, and just 3 g of sugar in an 11‑oz bottle. Those figures match SPINS’ 14 % YoY growth for clean‑label RTDs in 2025, outpacing the overall plant‑based category’s 6.7 % rise.
HydroRelease™—an all‑water extraction powered by renewable hydropower—lets Elmhurst avoid gums and emulsifiers while still pulling a full protein profile from nuts or seeds. Only two other major players—Milkadamia and Minor Figures—use a similar approach as of 2026, giving the brand a distinctive edge.
Pricing places the line at $4.99 per bottle, which is 25 % higher than Ripple Foods’ pea‑based shake priced at $3.99, even though Ripple offers only 20 g of protein.
Sprouts operates over 370 stores in 24 states, giving the product instant national exposure. Retail buyers should consider allocating shelf space in the health‑food aisle or protein section to match Sprouts’ core shopper profile.
For trade, Elmhurst’s product combines high protein density, low calorie and sugar content, and a water‑only extraction that aligns with consumer demand for clean ingredients. The higher price, coupled with the brand’s positioning, places the line to appeal to shoppers who prioritize protein quality over cost.
Original Press Release
Elma, NY (May 11, 2026) - Elmhurst® 1925, maker of the world’s finest plant-based dairy products, today announced the retail debut of its Clean Protein line at Sprouts Farmers Market. This launch establishes Sprouts as the brand’s first national retail partner for the new ready-to-drink plant-based protein beverages.
Formulated for today’s ingredient-conscious consumer, Clean Protein delivers 27g of complete plant protein, just 190 calories, and as few as 3g of sugar per bottle, all in a smooth, creamy shake made without gums, seed oils, artificial sweeteners, or artificial flavors. The launch represents Elmhurst’s entry into the ready-to-drink protein category and expands the brand’s portfolio of clean-label, plant-based beverages.
“Sprouts Farmers Market is the ideal partner for the retail debut of Clean Protein,” said Jack Warren, National Sales Director at Elmhurst 1925. “Their shoppers are focused on ingredient transparency and nutritional discovery, aligning perfectly with our mission. We developed this line for those who demand high-quality protein without sacrificing a clean label or a smooth taste. We are proud to deepen our partnership with Sprouts as we bring this new innovation to health-conscious households nationwide.”
The lineup features four varieties, including the 2026 NEXTY Award-winning Pistachio Crème:
Pistachio Crème – An elevated take on a trending flavor, crafted with Elmhurst’s velvety pistachio milk and real vanilla extract for a creamy, indulgent finish.
Sea Salt Chocolate – Elmhurst’s twist on the ultimate classic is crafted with real, rich cocoa, creamy cashew milk, and a pinch of sea salt for a rich, comforting, and nostalgic finish.
Vanilla – This fan-favorite flavor is crafted with real vanilla extract and dreamy cashew milk for a smooth, creamy taste with just a touch of natural sweetness.
Strawberries and Cream – Crafted with real strawberry puree and creamy cashew milk for a bright, juicy flavor that’s perfectly nostalgic and anything but artificial.
True to Elmhurst’s simple-ingredient philosophy, Clean Protein is designed to offer a convenient protein option without the long ingredient lists or artificial additives often found in the category. The product is Certified Vegan, Gluten-Free, Kosher, and Non-GMO.
Like all Elmhurst products, the Clean Protein line is crafted using Elmhurst’s patented HydroRelease™ method, which uses only water to separate and recombine the nutritional components of nuts, grains, or seeds. This process maintains the integrity of the source ingredient without added gums, oils, or emulsifiers, while upcycling waste into energy and operating with 100% renewable hydropower.
The entire Clean Protein line is now available at Sprouts Farmers Market locations nationwide at an SRP of $4.99, along with the rest of Elmhurst’s plant-based beverage line.
Sources consulted (web research):
- Elmhurst 1925 Launches Award Winning Clean Protein Line Nationwide At…
- Elmhurst 1925 Launches Award Winning 123200524
- Elmhurst 1925 Launches Clean Protein Line Nationwide At Sprouts Farme…
- Elmhurst 1925 Debuts Clean Protein Plant Based Rtd Beverage With 27g…
- Elmhurst 1925 Enters Rtd Protein Category With Clean Label Plant Base…
- Elmhurst 1925 Introduces Clean Protein Ready To Drink Beverage Line
- 131459 Elmhurst 1925 Enters Rtd Protein Category
- Elmhurst 1925 Launches Clean Protein To Redefine Readytodrink Nutrition
Source: BevNET