The News
Easy Does It, a Los Angeles-born non-alcoholic beer brand, has partnered with Los Angeles Distributing (LAD) to expand its distribution in Southern California. The brand is now available at over 80 locations, including bars like Tony’s Darts Away and retail stores such as Albertsons and Vons. This partnership marks the next phase of growth for Easy Does It.
The Takeaway
Strategic Expansion: Easy Does It is growing by partnering with LA Distributing, one of the top beverage distributors in Southern California. This move helps them reach over 80 locations like Tony’s Darts Away and retail chains such as Albertsons, showing how a local brand can scale through trusted distribution networks.
Local Roots, Broader Reach: The brand started with self-distribution but now relies on LA Distributing to expand its presence in Los Angeles and Orange County. This shift highlights the importance of working with established distributors when moving beyond initial market footholds.
Counterculture Branding: Easy Does It is positioned as a non-alcoholic beer rooted in counterculture, which aligns with the values of many Southern California venues like The Benjamin and Rainbow Bar & Grill. Their partnership with LA Distributing supports this identity by making their product more accessible to these key accounts.
Original Press Release
LOS ANGELES, CA - March 18, 2026 - Easy Does It, the Los Angeles-born non-alcoholic beer brand rooted in counterculture, craftsmanship, and community, today announced a new partnership with Los Angeles Distributing (LAD), signaling the next phase of growth as the brand expands availability across the bars, restaurants, and retail shelves that have helped establish the brand in the market.
The partnership follows a year of steady expansion, with Easy Does It building distribution across a curated group of hospitality and retail accounts throughout Southern California. The brand is now carried in more than 80 locations, including Tony’s Darts Away, The Bungalow, Casa Vega, Rainbow Bar & Grill, Silver Lake Lounge, Great White, and The Benjamin in Hollywood, as well as retail partners including Albertsons, Vons, Pavilions, and BevMo.
With the addition of LA Distributing, one of Southern California’s leading beverage distributors, Easy Does It will expand its reach across LAD’s network while continuing to prioritize the retail and hospitality relationships that helped establish the brand across the market.
“We built Easy Does It to celebrate the culture and ritual of beer, and our partnership with LA Distributing marks an important next step as we continue to grow the brand,” says Kellen Roland, co-founder of Easy Does It. “Over the past year, we launched Easy Does It through self-distribution and grew to more than 80 points of distribution across Los Angeles and Orange County. That experience allowed us to build direct relationships with our partners and really understand what customers and accounts need from a brand like ours. It also sharpened us as founders, learning the business from the ground up and what it takes to be a great partner to retailers and on-premise accounts. We’re grateful to the partners who helped get us here and excited to work alongside LA Distributing to continue expanding the brand across the region.”
Product is available now through LA Distributing, with shipments expanding throughout the spring across Los Angeles, Orange County, Riverside, San Bernardino, Ventura, and Santa Barbara as the brand enters new on-premise and off-premise accounts. The partnership gives Easy Does It access to LA Distributing’s network of top-tier retail, natural, and convenience partners across Southern California, where the distributor represents high-growth brands including Olipop, Healthade, Vive, Homage Brewing, Eel River, and Pressed Juicery.
“Easy Does It built real momentum in Los Angeles by winning in the right accounts and letting the product speak for itself,” says Richard Medina, Founder & CEO of LA Distributing. “The adult non-alcoholic category is still early, and they are helping define what the next generation of beer looks like. Our job is to take that foundation and expand it across Southern California, placing them exactly where they belong.”
As the brand continues to grow, the philosophy behind Easy Does It remains the same. It was never created to be just another option on the shelf. It was built to be a beer that lives naturally where real culture happens: backyards, restaurants, studios, garages, bars, long days, and late nights. A beer for people who create their own path and live on their own terms.
Source: BevNET
