The News
Sipwell Wine Co. has expanded its product lineup at Albertsons, Vons, and Pavilions by introducing Rock Steady Sparkling Rosé and Go Getter Chilled Red in over 100 stores across Southern California. The company’s portfolio now includes Tiny Victories Sparkling White, Rock Steady Sparkling Rosé, and Go Getter Chilled Red, all available at these AVP locations.
The Takeaway
- Portfolio Expansion: Sipwell Wine Co. is broadening its presence in the Southern California market by adding two new canned wines to its lineup at AVP banners, showing a strategic push into more retail outlets and consumer segments.
- Product Diversification: The launch of Rock Steady Sparkling Rosé and Go Getter Chilled Red highlights Sipwell’s effort to cater to different taste preferences, with the rosé offering a fresh, crisp alternative to its existing Brut-style white wine.
- Market Penetration: By securing placement in over 100 stores across Albertsons, Vons, and Pavilions, Sipwell is leveraging these major grocery chains to increase brand visibility and accessibility for its premium canned wines.
Added May 2026: For buyers comparing distribution strategies, Sipwell Wine's expansion into Southern California through AVP banners reflects a growing trend of premium canned wines targeting convenience-oriented consumers.
Original Press Release
Rock Steady Sparkling Rosé and Go Getter Chilled Red Now Hitting Shelves at 100+ Southern California Stores
March 18, 2026 (Encinitas, CA) – Sipwell Wine Co., an award-winning organic canned wine company producing premium sparkling wine for modern consumers, announced today the launch of two additional wines — Rock Steady Sparkling Rosé and Go Getter Chilled Red — in more than 100 Albertsons, Vons, and Pavilions stores across Southern California. All three of Sipwell's core wines are now available in the AVP banner, joining flagship Tiny Victories Sparkling White Wine, which debuted in these stores in fall 2025.
The Sipwell Portfolio:
Tiny Victories Sparkling White — Made via the traditional method with naturally fermented Champagne-style bubbles, this zero-sugar Brut-style sparkling white delivers fine, feisty effervescence and complex flavor. The first and only canned wine ever named to Wine Enthusiast's prestigious “Top 100 Wines” list. Paso Robles, CA | 12.5% ABV
Tiny Victories Sparkling White — Made via the traditional method with naturally fermented Champagne-style bubbles, this zero-sugar Brut-style sparkling white delivers fine, feisty effervescence and complex flavor. The first and only canned wine ever named to Wine Enthusiast's prestigious “Top 100 Wines” list. Paso Robles, CA | 12.5% ABV
Rock Steady Sparkling Rosé — Also made in the traditional method, this zero-sugar sparkling rosé is fresh and crisp with aromas of red cherry, flavors of ripe strawberry and angel food cake, and a creamy, bubbly finish. Made from 100% organically farmed Pinot Noir grapes from Sonoma Coast. Wine Enthusiast Best Buy, 90 Points (April 2025) | Sonoma Coast, CA | 12.5% ABV
Rock Steady Sparkling Rosé — Also made in the traditional method, this zero-sugar sparkling rosé is fresh and crisp with aromas of red cherry, flavors of ripe strawberry and angel food cake, and a creamy, bubbly finish. Made from 100% organically farmed Pinot Noir grapes from Sonoma Coast. Wine Enthusiast Best Buy, 90 Points (April 2025) | Sonoma Coast, CA | 12.5% ABV
Go Getter Chilled Red — A light-bodied, lightly fizzy red with flavors of tart cherry, cranberry, and tangerine peel. Just enough tannin for red wine lovers, just enough bubbles to keep things interesting. Made for pizza nights, picnics, and good company. Best in Class, 2025 San Francisco Chronicle Wine Competition | Paso Robles, CA | 13.5% ABV
Go Getter Chilled Red — A light-bodied, lightly fizzy red with flavors of tart cherry, cranberry, and tangerine peel. Just enough tannin for red wine lovers, just enough bubbles to keep things interesting. Made for pizza nights, picnics, and good company. Best in Class, 2025 San Francisco Chronicle Wine Competition | Paso Robles, CA | 13.5% ABV
“The response to Tiny Victories at Albertsons, Vons, and Pavilions has been incredibly encouraging, and we couldn't be more excited to bring Rock Steady and Go Getter to those same shelves,” said Hilary Cocalis, Founder & CEO of Sipwell Wine Co. “Southern California is our home, and having our complete portfolio available in these stores means more ways for people to find the perfect Sipwell for their moment — whether that's a beach day, a backyard hang, or a well-earned weeknight unwind.”
This launch marks a significant expansion of Sipwell's retail footprint in its home market. Based in Encinitas, with wines crafted in Paso Robles and sourced from California's Central and Sonoma Coasts, Sipwell continues to broaden its award-winning portfolio across California. The brand is distributed statewide by woman-owned fine wine distributor Monterey Bay Wine Company.
Sipwell's canned wines are made with organically farmed grapes, zero sugar, and low sulfur. They are packaged in infinitely recyclable single-serve cans, offering consumers a convenient, environmentally conscious way to enjoy premium wine.
Source: BevNET