The News
Hint, Inc. introduced a limited-edition Winter Variety Pack of still waters infused with fruit essences—Apple Cinnamon, Spiced Pear, Cranberry Orange, and Peppermint Bark—positioned as sugar-free, sweetener-free, zero-calorie takes on holiday flavors. The company said each bottle is vegan, gluten-free, and kosher certified, in line with its core unsweetened flavored water proposition. Cases are 12-count, 16-oz PET bottles at a suggested $22.99, available for a limited time on drinkhint.com and Amazon and at select retailers. Chief executive Michael Pengue framed the pack as a festive option for consumers navigating a crowded calendar of gatherings without added sugar or diet sweeteners.
Why seasonal variety packs work for Hint
- One case, four stories — Variety packs let shoppers sample festive profiles without committing to a full case of a single LTO flavor, which matters for a brand that sells mostly subtle essence notes rather than candy-level intensity.
- Retailer-friendly holiday set — Winter dessert cues (peppermint bark, spiced pear) map cleanly to endcap and cold-vault seasonal blocks next to mixers and sparkling sets, while staying calorie-free for January reset messaging.
- Same guardrails as core Hint — Zero sugar, zero sweeteners, zero calories keeps the nutrition panel consistent with the rest of the lineup so stores do not need a separate consumer education story at checkout.
- DTC plus Amazon first — Online availability alongside select brick-and-mortar mirrors how Hint has historically used digital to test and build velocity before wider distribution.
For buyers building unsweetened flavored water sets, this pack is essentially a low-risk seasonal traffic driver: limited time, clear flavor names, and a single SRP that matches familiar Hint case pricing online.
Original Press Release
#1 Unsweetened Flavored Water Brand Releases LTO Seasonal Hydration, Bringing Cheer to Every Sip
San Francisco, Calif. (September 17, 2025) - Hint, Inc., the #1 unsweetened flavored still water brand infused with fruit essences and without calories or sugar, is bringing winter cheer to hydration with its limited-edition Hint® Winter Variety Pack. Inspired by festive flavors and cozy gatherings, this celebratory collection transforms classic seasonal indulgences into sugar-free, crave-worthy refreshment. Available in Apple Cinnamon, Spiced Pear, Cranberry Orange, and Peppermint Bark, each variety pack flavor adds a joyful twist to Hint’s signature fruit-infused still water, with zero sugar, zero sweeteners, and zero calories, perfect for fireside moments, holiday parties, and seasonal sips.
“From Labor Day to New Year’s Eve, our calendars are packed with events and occasions, served with decadent bites and sips,” said Michael Pengue, CEO of Hint Water. “Our Winter Variety Pack is a playful, festive way to enjoy the tastes of the season without the added sugar or sweeteners, and offer a refreshing reset from the cider, pies and chocolate. Our limited-edition flavored waters ultimately bring the joy of the season to your hydration, making it easier than ever to feel good while celebrating.”
Hint’s Winter Variety Pack captures the chilly, lighthearted spirit of the season with cheerful flavors and clean ingredients. Each bottle is vegan, gluten-free, kosher certified, and made with zero sugar, zero sweeteners, and zero calories. Infused with real fruit essences, these limited-edition waters deliver bold taste without compromise:
Apple Cinnamon- Orchard-fresh apple spiced with a cozy cinnamon finish.
Spiced Pear- Ripe pear meets subtle spice—fall, perfected.
Cranberry Orange- Tangy cranberry with a bright splash of zesty citrus.
Peppermint Bark- A refreshing sip of candy-cane-kissed chocolate.
Hint Winter Variety Packs are available now for a limited time online drinkhint.com and Amazon and at select retailers, for $22.99 per 12-count case of 16-oz. PET bottles. To learn more about Hint, visit drinkhint.com and follow the brand on Instagram, Facebook and X at @hint and on Pinterest at @hintwater.
About Hint® Water
Hint® is a San Francisco-based beverage company with the mission of helping people fall in love with water by making water taste great. Hint infuses purified water with natural essences that create unique and delicious flavors without adding any sugar, diet sweeteners, or calories. Hint has more than 25 flavors and comes in still and sparkling varieties. Hint is the #1 unsweetened flavored still water in the US according to SPINS/IRI. The brand is sold in traditional retail stores, through foodservice operators, and direct-to-consumer in online channels like drinkhint.com and Amazon.com.
For more information: drinkhint.com