The News
Laird Superfood, Inc. has added Organic PERFORM Functional Mushroom Coffee and DEFEND Functional Mushroom Coffee to Target stores nationwide. The products are made with organic, high-altitude Peruvian coffee and various functional mushrooms. The company announced the expansion on June 17, 2026, in Boulder, Colorado.
Functional beverage brands are increasingly moving beyond specialty markets and into mainstream grocery aisles—a trend that could reshape shelf space allocation for retailers and distributors alike.
Laird Superfood, a Boulder‑based company known for mushroom‑infused products, has secured nationwide placement in Target stores. The retailer will carry two new functional coffee blends: PERFORM—a high‑altitude Peruvian coffee infused with Chaga, lion’s mane, maitake and cordyceps mushrooms—and DEFEND, which combines red reishi, maitake, olive leaf extract and agaricus powder to deliver immune support. DEFEND also carries 15 % of the daily value of vitamin D.
Laird’s sales have grown 15 % year over year, and its market capitalization sits at roughly $51 million. The company’s expansion into Target’s extensive network offers a testing ground for how functional beverages perform in high‑traffic retail environments.
Retailers will need to monitor how these new SKUs move through the supply chain—particularly their turnover rates and shelf space requirements—to determine whether similar products should be added to broader distribution channels or remain exclusive to large, national retailers.
Original Press Release
Boulder, Colorado — June 17, 2026 — Laird Superfood, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has expanded its offerings at Target stores nationwide to include Organic PERFORM Functional Mushroom Coffee and DEFEND Functional Mushroom Coffee. This expansion is in line with the company’s mission to make clean, functional, and delicious superfoods more accessible to more consumers.
Laird Superfood Organic PERFORM Functional Mushroom Coffee is designed to fuel sustained energy and mental focus. The proprietary blend of four powerhouse mushrooms, including chaga, lion’s mane, maitake, and cordyceps functional mushrooms, plus premium, organic, high-altitude Peruvian coffee supports energy and cognitive performance throughout the day. DEFEND Functional Mushroom Coffee includes red reishi and maitake mushroom extracts, plus olive leaf extract and agaricus mushroom powder, blended with high-altitude, hand-picked Peruvian coffee and is designed to support the body's natural defenses with 15% of the daily recommended vitamin D intake. Laird Superfood does not use any “natural flavors,” toxic chemicals, or seed oils in its products.
“Target has been a key partner in getting Laird Superfood products into the hands of people who want to increase their energy and focus by enhancing their morning coffee routine, not changing it,” said Jason Vieth, CEO of Laird Superfood. “DEFEND and PERFORM functional coffees are made with Peruvian coffee and functional mushrooms; they are the foundation of our brand and a core part of the routine our customers have embraced, now available nationwide at Target.”
The functional mushroom coffees complement the Laird Superfood offerings at Target, which already include Laird Superfood Sweet & Creamy Superfood Creamer with Functional Mushrooms and Organic Liquid Creamer in Vanilla and Caramel.
Sources consulted (web research):
- Laird Superfood Expands Product Line At Target To Include Functional…
- Laird Superfood Lsf Expands Product Range At Target Stores
- Laird Superfood Broadens Functional Coffee Portfolio By Adding Functi…
Source: BevNET