The News
Suja Organic, a leader in organic cold-pressed juices, released its inaugural MORE-ning Report, revealing that 66% of Americans skip breakfast regularly due to lack of time. The report also shows that 80% of those who skip breakfast experience a drop in energy and focus before noon. The findings highlight the gap between morning wellness intentions and rushed routines.
Trade buyers and distributors are watching how breakfast‑time habits shape demand for ready‑to‑drink beverages. A recent survey of 1,000 U.S. adults shows that two‑thirds skip breakfast because they’re short on time, and most report a drop in energy before noon—highlighting the growing appetite for quick‑grab wellness options.
Suja Organic’s latest data shows that 66 percent of Americans skip breakfast because they’re short on time, and 80 percent of those who do report a drop in energy and focus before noon. The figures underline why functional‑beverage brands with a “quick‑grab” promise are gaining shelf space. Suja’s cold‑pressed green juices—Uber Greens and Mighty Dozen—are positioned as the go‑to solution for people who want nutrition without prep time, and the brand backs that claim with $219 million in sales across its four product categories in 2025.
For distributors, the data confirms a sizable segment willing to pay a premium for convenience‑driven wellness. Those already working with retailers that carry high‑volume produce—such as Whole Foods, Kroger’s natural foods aisles, or regional chains—have an opening to position these juices as a must‑have in the early‑morning window. Suja’s vertical integration and its high‑pressure processing plant in Oceanside, California give distributors shorter lead times than typical bulk functional drinks.
Retailers with strong produce or natural foods focus can evaluate the brand’s market share. According to SPINS data, Suja is the nation’s #1 organic cold‑pressed juice brand, and its 2025 sales volume places it well ahead of most competitors. That translates into a higher likelihood of repeat purchases; retailers can use that momentum to secure better shelf placement or bundle the juices with other breakfast staples—nuts, oatmeal, quick‑serve cereal boxes—to create a one‑stop morning experience.
On the on‑premise side, the focus is brand equity rather than menu items. A bar looking for a healthy option can present Suja’s juices as an upscale alternative to soda or energy drinks, especially in markets where consumers pay close attention to organic labels (the study notes 67 % to 84 percent of U.S. shoppers care about the organic claim). Even if a venue does not carry the product itself, having a supplier that can ship fresh juice on short notice gives the bar flexibility to offer it as an add‑on for guests who want something light and clean.
A caveat is that Suja’s sales volume is impressive but its parent company reported net losses of $23.3 million in 2025 and $20.8 million in 2024, indicating price sensitivity remains a factor. Distributors should be prepared for promotional pushes or price adjustments if market conditions shift.
The 66 percent skip‑breakfast figure signals a growing share for ready‑to‑drink breakfast beverages. For distributors and retailers who align inventory, shelf strategy, and promotion around that trend, Suja Organic offers a proven product line that delivers quick, clean nutrition to the busy consumer.
Original Press Release
Suja Organic Unveils “The MORE-ning Report,” Revealing the Gap Between Americans’ Wellness Intentions and Rushed Morning Realities
New survey finds rushed mornings are causing Americans to skip AM nutrition. Suja Organic’s cold-pressed green juices offer a simple solution to reclaim the day.
Mornings are full of good intentions, but for many Americans, reality looks very different. Today, Suja Organic, a leader in organic cold-pressed juices, released findings from its inaugural MORE-ning Report, a nationwide survey1 revealing that Americans want more from their mornings — more nutrition, more benefits, and more time.
While most Americans aspire to begin their mornings feeling nourished, energized, and prepared, time constraints and busy schedules often lead to skipped nutrition, low energy, and a mid-morning slump.
The MORE-ning Gap: Aspirations vs. Reality
According to the MORE-ning Report:
Approximately two-thirds of Americans (66%) report skipping breakfast due to lack of time somewhat regularly, highlighting how morning routines are often dictated by urgency rather than intention.
Approximately two-thirds of Americans (66%) report skipping breakfast due to lack of time somewhat regularly, highlighting how morning routines are often dictated by urgency rather than intention.
Many (80%) experience a noticeable drop in energy and focus before noon when they forgo morning nutrition.
Many (80%) experience a noticeable drop in energy and focus before noon when they forgo morning nutrition.
When mornings get hectic, nutrition is one of the first things sacrificed, underscoring a widespread trade-off between convenience and well-being.
When mornings get hectic, nutrition is one of the first things sacrificed, underscoring a widespread trade-off between convenience and well-being.
“This research confirms what many people are feeling but haven’t put into words; there’s a real gap between the mornings we want and the mornings we have,” said Nicole Portwood, Chief Marketing Officer at Suja Organic. “People aren’t lacking motivation; they’re lacking time and easy, nutritious solutions, which is why our organic green juices are the ultimate hack to getting more out of your morning.”
From Morning to MORE-ning
The MORE-ning Report also explored how Americans can bridge this gap. One key finding: convenience plays a critical role in building better habits. That’s where Suja Organic’s cold-pressed green juices come in. Offered in both a single-serve format and a multi-serve bottle, Suja Organic’s green juices contain multiple fruits and veggies, allowing consumers to maximize their nutrient intake, think less, and get more out of the morning.
While the single-serve juices offer grab-and-go convenience for those on the move, Suja’s multi-serve offerings — including popular Uber Greens and Mighty Dozen — deliver a blend of organic fruits and vegetables in a convenient, newly redesigned, ready-to-pour format built to help consumers establish a consistent morning routine. Unlike single-ingredient staples like traditional orange juice, Suja’s green juices provide an excellent source of Vitamin C, as well as a diverse range of additional nutrients to help fuel the body and mind from the very start of the day. Can’t decide which to choose? Consumers can look for the “Greens Meter” on the bottle to help decide which juice is the perfect match — from super green to something sweet — all with no added sugar.
A Simple Shift with Big Impact
With Americans increasingly seeking realistic ways to support their wellness goals, Suja Organic’s cold-pressed green juices provide an effortless upgrade: a quick pour that helps transform chaotic mornings into purposeful ones. Because when mornings deliver more, so can the rest of the day.
Every Suja Organic ingredient is hand-selected by nutritionists to create recipes that are full of big benefits for a big impact. Like all Suja Organic products, the juices are blended for benefits, USDA Certified Organic, Non-GMO Project Verified, and contain no artificial flavors or preservatives.
Sources consulted (web research):
- Suja Organic Unveils The Morening Report
- Faq
- Suja Lifes Evolution From Cold Pressed Juice To Functional Wellness
- Suja Life On Growing Better For You Brands Suja Organic And Ex Pepsi…
Source: BevNET