How To Use Social Media for Spirits Marketing
Spirits brands used to rely on TV, billboards, and one-way mass ads; younger drinkers often skip that for social feeds, peer content, and evidence that a pour is worth the price.
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Low-barrier growth levers for craft distilleries (marketing and distribution first)
A straight rundown of mostly low-cost tactics craft distilleries can use for attention, sales, and distributor conversations, in rough order of impact for a small producer.
Colombia's aguardiente brand wars: when the hometown bottle goes national
A 2025 court ruling ended departmental veto power over aguardiente sales, sending Caldas brands into Antioquia and turning anise levels, slogans, and yellow bottles into a national fight.