Vital Seltzer Launches with Crisp, Clean Hard Seltzer Formula
Vital Premium Hard Seltzer is launching in Nashville with a sugar cane base, real fruit juice, and electrolytes for a cleaner taste that feels good too.
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Featured Industry Press Analysis
Filmland Spirits' Moonlight Mayhem! 2 Becomes Most Awarded Double Gold at SFWSC, TAG
Filmland Spirits' limited-edition bourbon, Moonlight Mayhem! 2 The White Port Wolf, won double gold at two major spirit competitions this year.
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Camikara Rum's Double Gold Honors Signal Rise in Global Spirits Industry
Camikara, India’s first pure cane juice aged rum, has won top honors at two major global rum competitions, marking a significant moment for the Indian spirits industry and positioning the country as a rising force in premium rums.
DAOU Unveils Soul of a Lion, Expanding Spirits Presence Through Experiential Tour
DAOU Vineyards is rolling out its 2023 Soul of a Lion Cabernet Sauvignon and launching an experiential tour called Soul of a City, bringing the brand’s legacy to major cultural hubs across the U.S. this spring.
Elijah Craig Unveils 15-Year-Old Bourbon for Spirits Industry Expansion
Elijah Craig is launching its first 15-year-old single barrel bourbon, a bold and complex expression that highlights the brand's legacy and craftsmanship.
heywell Unveils LTO Calm + Restore Sparkling Flavor for Beverage Industry Expansion
heywell is launching a new limited-time flavor called calm + restore sparkling green apple pineapple, which they say is designed to help people feel balanced and refreshed. The brand is expanding its presence with new retail partnerships and events.
Ilegal Mezcal's 20-Year Craft Legacy Shakes Spirits Industry
Ilegal Mezcal is celebrating 20 years of making mezcal in Oaxaca, tracing its roots back to a small bar in Guatemala and highlighting how it helped shape the U.S. cocktail scene with bold, artisanal expressions.
John Petrucci Unveils Rock the Barrel 3 at Hard Rock NYC
Iron Smoke Distillery and John Petrucci are launching their third collaboration, Rock the Barrel 3 – Brown Butter Bourbon, at Hard Rock NYC with a live event featuring Q&A sessions and performances by Mt. Juliet.
Kings County Distillery Hits Millionth Bottle Milestone
Kings County Distillery has sold its one-millionth bottle, marking a major milestone for an independent craft distiller and celebrating the moment with a special release and a permanent display of the millionth bottle in their Boozeum.
Mezcal Market Surges to $1.26 Billion as Premiumization and Agave Authenticity Fuel Growth
Mezcal is moving from a small-scale artisanal product to a premium category, driven by authenticity and agave identity, with the market expected to nearly double in value over the next decade.
Rocket Vodka Launches in Southern California with Liftoff Brands Expansion
Rocket Vodka, made from 100% apples, is launching in Los Angeles and Southern California with Liftoff Brands, aiming to tap into the region’s growing celebration culture ahead of the LA28 Olympics.
Sioux Honey Co-op Donates 2.5 Tons to St. Louis Food Bank
The Sioux Honey Co-op and Dierbergs Markets donated 2.5 tons of Sue Bee® honey to Operation Food Search in St. Louis as part of their 'Sharing Sweetness' initiative, highlighting a growing trend of beverage companies engaging in community-driven philanthropy.
Spirits Market to Hit $25.41 Billion by 2036: Cognac Demand Surges with 5.3% CAGR
The global brandy and cognac market is on a steady upward trajectory, with premiumization and heritage driving growth as consumers increasingly favor aged spirits over mass-produced options.