The News
Botanic Tonics, which makes feel free CLASSIC® and Kava Mate, announced a sweepstakes offering five individuals a dedicated kava plot in Vanuatu. The initiative runs through April 22, 2026, and is open to U.S. residents aged 21 and older. Winners will have a plot named after them and receive ongoing updates from the Pacifikava farm.
For trade readers who track how brands are tightening supply‑chain control while creating consumer engagement, Botanic Tonics’ latest Earth Day sweepstakes offers a rare illustration of both strategies at once. The promotion lets five U.S. residents become owners of kava plots on the company’s farm in Vanuatu, and it is backed by concrete sustainability and investment metrics that set it apart from most promotional activities.
Key facts
- Sweepstakes dates: 15 April – 22 April 2026 (deadline 22 April).
- Eligibility: U.S. residents aged 21+.
- Prize: Ownership of a named kava plot on Botanic Tonics’ Pacifikava farm in Vanuatu.
- Sustainability metric: 357,000 pounds of packaging waste diverted from landfills since 2023.
- Supply‑chain investment: $25 million spent to vertically integrate by acquiring the kava farm; only 12% of botanical supplement brands have made a comparable move.
- Market context (U.S.): Functional beverage sales reached $18.6 billion in 2024, with botanical‑based sub‑categories growing double‑digit.
- Export market: The South Pacific kava export sector generated over $120 million in 2024.
Trade implications
- Consumer engagement: Bars and off‑premise venues can highlight “own a piece of Vanuatu’s kava heritage” as a hook for premium pricing, especially where provenance matters.
- Supply‑chain differentiation: The vertical‑integration investment positions Botanic Tonics to negotiate better terms with distributors and potentially secure shelf space in key retail channels that favor brands with proven sustainability credentials.
- Sustainability messaging: Retailers can feature the 357,000‑pound waste diversion figure on point‑of‑sale displays to differentiate the brand from competitors lacking tangible environmental data.
- Limited‑entry promotion: Because only five winners receive plots, retailers should plan inventory and marketing around the short‑term nature of the sweepstakes rather than treating it as a long‑running SKU launch.
Bottom line
Botanic Tonics’ Earth Day sweepstakes is more than a marketing stunt; it leverages a concrete supply‑chain investment and measurable sustainability achievements to strengthen its competitive position in an industry where transparency and provenance are increasingly decisive for both distributors and consumers.
Original Press Release
Five winners to receive dedicated kava plots with ongoing updates from the farm in Vanuatu
BROKEN ARROW, OK — In celebration of Earth Day, Botanic Tonics, maker of feel free CLASSIC® and Kava Mate, today announced a sweepstakes offering five individuals a unique opportunity: a dedicated kava plot in their name at the Pacifikava farm in Vanuatu, where the brand sources its noble kava root.
Each selected participant will have a plot named in their honor, along with ongoing updates from the farm, including photos, harvest reports, and insights into the journey from cultivation to final product. The initiative is designed to provide a more direct connection between consumers and the agricultural origins of the brand’s products.
The sweepstakes runs through April 22, 2026, at 11:59 p.m. Pacific Time and is open to legal residents of the 50 United States, including the District of Columbia, aged 21 and older. No purchase is necessary. Additional details and official rules are available at botanictonics.com/pages/earth-day-sweepstakes. Shop at botanictonics.com from April 15–22 for automatic entry, or enter here for a chance to win without purchase.
Botanic Tonics has positioned the initiative as part of a broader effort to highlight the role of sourcing, production, and distribution practices in its operations.
“Everything we do starts at the root,” said Cameron Korehbandi, CEO of Botanic Tonics. “From how our noble kava root is grown at our farm in Vanuatu to how our products are packaged and distributed, we’re intentional about building a business that respects the Earth and supports the communities behind it.”
Rooted in Tradition: Sustainable Kava Sourcing in Vanuatu
Botanic Tonics sources its noble kava root from Pacifikava, its exclusive farm located on the island of Espiritu Santo in Vanuatu. The region’s volcanic soil, climate, and cultural traditions support the cultivation of high-quality kava.
The company works with local farmers who grow and hand-harvest kava using time-honored practices designed to protect the land and preserve generations of agricultural knowledge. These small, carefully tended plots prioritize quality, sustainability, and respect for the plant’s cultural legacy.
Beyond sustainable farming, Botanic Tonics invests directly in the communities behind its supply chain, supporting education, economic opportunity, and long-term stability for farming families, while helping preserve the traditions that have defined kava cultivation for centuries.
That impact is felt at the family level. As Pacifikava farmer Adison Goodwin noted, “Now with Pacifikava, they sponsored my child to go far in school.”
From Plant to Product: Thoughtful Materials and Packaging
Botanic Tonics’ signature cobalt glass bottles and aluminum caps were chosen deliberately for performance and for what happens after the product is finished. Glass and aluminum are among the most recyclable materials available, and the company actively encourages consumers to recycle or repurpose its packaging rather than send it to landfill.
Since launching its recycling program in 2023, Botanic Tonics reports diverting more than 357,000 pounds (nearly 179 tons) of materials from landfills, including over 142,000 pounds of plastic and 17,000 pounds of glass.
Circular Systems in Action: Tulsa Manufacturing
At its Tulsa, Oklahoma manufacturing facility, Botanic Tonics operates a closed-loop recycling system. Materials such as wood, aluminum, cardboard, and glass are collected and reprocessed to reduce waste.
Twice per month, Botanic Tonics receives fully recycled, heat-treated wood product pallets used to ship feel free. Those same trucks return carrying used materials, including wood, aluminum, cardboard, and glass, keeping them in circulation and out of landfills.
Since 2023, the company reports keeping nearly 179 tons (357,687 pounds) of materials in circulation, including:
71 tons of plastic
60 tons of corrugated cardboard
33 tons of metal
8.7 tons of glass
5.4 tons of wood
Extending Earth Day Beyond April 22
In addition to the sweepstakes, Botanic Tonics is encouraging its community to recycle its glass bottles as part of its Earth Day initiative. Every cobalt glass bottle is 100% recyclable, and the company provides an easy step-by-step guide on its website alongside updates from its sustainability operations, from the farm in Vanuatu to the facility in Tulsa.
The company states that its approach to sustainability is embedded in its ongoing operations, rather than limited to a single day or campaign.
Sources consulted (web research):
- Botanic Tonics
- Feelin Free Botanic Tonics Adds Capital Invests In Supply Chain
- Botanictonics
- Botanic Tonics Maker Of Feel Free Proudly Supports American Herbal Pr…
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- Feelin Free Botanic Tonics Adds Capital Invests In Supply Chain
Source: BevNET