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Hightails, LLC announced the launch of HIGH STANDARD, a female-focused Delta-9 THC beverage on May 27, 2026. The product comes in 750ml and 120ml formats, offering 200mg and 20mg of THC respectively, with two servings each. It includes natural ingredients like saffron, hibiscus, lion’s mane extract, and vitamin B complex.
Hightails is expanding its portfolio into the emerging THC‑drink space with the launch of HIGH STANDARD, a hemp‑derived Delta‑9 spirit aimed at female consumers.
In 2026 the global no‑/low‑alcohol market reached $6 bn, while the U.S. premixed cocktail sector generated $2.74 bn in revenue—figures that underscore the size of the category into which HIGH STANDARD is entering. The brand’s formulation offers 10–20 calories per serving, a stark contrast to the 150‑plus‑calorie profile typical of most alcoholic drinks.
HIGH STANDARD comes in a 750‑ml bottle containing 200 mg of THC (≈10 mg per serving, roughly 20 servings) and a 120‑ml mini with 20 mg total. The product is slated for launch in June 2026 across compliant U.S. markets, with promotional support planned for both off‑premise and on‑premise channels.
Because the federal limit for hemp‑derived THC is less than 0.3% dry weight, distributors must verify state‑level compliance before placing orders; some states may restrict or prohibit the product despite federal approval. Retailers should consider that the SKU’s 20 servings per bottle could encourage repeat purchases, but it also demands careful shelf allocation to avoid cannibalizing higher‑priced spirit lines.
The packaging and marketing emphasize wellness hooks—“real saffron for life stages” and “cognitive clarity”—tailored to women. While this focus can resonate with a growing female demographic, it may also alienate traditional whiskey buyers who view the brand’s pivot as diluting its core identity. Distributors should treat HIGH STANDARD as a niche SKU that requires focused shelf placement and consumer education rather than positioning it as a direct replacement for existing whiskey offerings.
Original Press Release
FOR IMMEDIATE RELEASE
NEW YORK, May 27, 2026 — Hightails, LLC, the parent company behind the rebellious breakout BLACK MARKET brand, announced the launch of HIGH STANDARD, a hemp-derived Delta-9 THC beverage intentionally designed to resonate with female consumers driving growth in the non-alcoholic and functional beverage categories. HIGH STANDARD delivers two multi-serving offerings built for strong retail performance.
Available in a 750ml bottle and a 120ml mini, HIGH STANDARD delivers a controlled, predictable, quick onset. The 750ml format contains 200mg THC total with 10mg per serving across approximately 20 servings, while the mini contains 20mg total THC with two 10mg servings—offering flexibility for both entry-level consumers and repeat purchasers.
HIGH STANDARD was formulated with natural ingredients traditionally favored* in wellness routines to support adult women’s uniquely changing needs, including:
Real saffron: historically embraced during changing life stages
Hibiscus: a tart, antioxidant-rich botanical
Lion’s Mane extract: commonly included in wellness formulations to support focus and cognitive clarity
Vitamin B complex: supports energy metabolism and overall wellness
Less than 4g of real cane sugar per serving
“From the CSP Forum to WSWA, Black Market has been a breakout favorite. We weren’t built by a marketing team in a boardroom—our focus groups have been our peers, and our formulations come from decades of experience with cannabis. We pivot quickly and place great stock in feedback from our clients. While our D2C sales show equal adoption between men and women, HIGH STANDARD’s packaging and ingredients will unlock a larger feminine demographic,” said Heidi Minx, CMO of Hightails. “From the liquid to the label, everything is designed to resonate with women who are driving THC beverage purchases.”
HIGH STANDARD will be available for ordering in June in compliant U.S. markets where hemp-derived Delta-9 THC beverages are permitted. The launch is supported by generous promotional programming to support both off- and on-premise customers.
Sources consulted (web research):
- Hightails Llc Introduces High Standard A Femalefocused Thc Beverage E…
- Delta 9 Drinks
- Delta 9 Drinks
Source: BevNET