The News
STORM, a premium wellness energy drink, has launched nationwide. It features a zero-sugar formula and is endorsed by athletes including Taylor Fritz, Quentin Grimes, Maren Morris, Morgan Riddle, and Sloane Stephens. The brand emphasizes functional benefits and a philosophy centered on intentional energy consumption.
Monster’s latest zero‑sugar energy drink, STORM, has rolled out nationwide under Monster Beverage Corporation’s umbrella. The 12‑ounce cans deliver 200 mg of caffeine and only 10 calories across four flavors—Guava Strawberry, Tropical, Valencia Orange, and Harvest Grape—and are backed by high‑profile ambassadors such as tennis star Taylor Fritz, NBA guard Quentin Grimes, Grammy‑winning artist Maren Morris, and lifestyle influencer Morgan Riddle.
Monster’s energy‑drink segment grew 17.7 % YoY in 2025, placing the company at the forefront of a U.S. functional‑energy market that now exceeds $14.3 billion and is projected to grow at an 8.2 % CAGR through 2030. The brand’s messaging centers on “good energy in – good energy out,” promising functional benefits without sugar.
STORM’s specifications match Monster’s FLRT launch from March 2026: both deliver 200 mg of caffeine per 12‑oz can and share the same vitamin blend (A, B5, B7/biotin, B8, B12, C) plus chromium and zinc. With identical caffeine content to its sister product, STORM must differentiate through ambassador engagement and brand narrative.
For bar operators, positioning STORM as a pre‑game fuel for athletes and fitness crowds can support event‑driven promotion; monitoring inventory turns during these periods will reveal traction with the target demographic. Wholesalers should confirm that their territories include the select retailers carrying STORM; because the product is distributed through select outlets, distributors may want to verify coverage and consider additional SKU placement.
Consumers—especially those avoiding sugar and seeking functional benefits—will view STORM as another zero‑sugar option in a crowded market. The 200 mg caffeine per can sits within industry norms, so the real differentiator lies in marketing narrative that aligns with high‑profile fitness ambassadors.
BevWire check (May 2026): The article confirms that Monster’s STORM zero-sugar energy drink has been rolled out nationwide with a focus on functional benefits without sugar. It also notes the 17.7% YoY growth in Monster’s energy-drink segment in 2025. — John Jusko
Original Press Release
FOR IMMEDIATE RELEASE
STORM Launches Nationwide, Redefining Energy for a New Generation
Better-for-you energy drink partners with Taylor Fritz, Quentin Grimes, Maren Morris, Morgan Riddle and Sloane Stephens as brand ambassadors
A new force in energy has arrived. STORM, a premium wellness energy drink designed for modern, active lifestyles, is officially hitting shelves nationwide, bringing a more functional and more intentional way to power your day.
Engineered for those who move with intention and want better-for-you products that support both their performance and overall wellness, STORM answers that demand with a zero-sugar formula, functional benefits including immunity support, and a brand rooted in purpose, movement, and self-expression.
At its core, STORM is more than a drink—it’s a mindset: Good Energy In – Good Energy Out. That philosophy powers everything behind the brand. When you intentionally fuel your body, it creates a ripple effect, driving focus, positivity, and connection in everyday life.
“STORM was created for people who expect more from their energy—those who make mindful choices about what they put in their body,” said Tim Ryder, STORM GM. “From morning runs to workouts to weekend exploration, STORM is designed to fuel real, everyday moments where fitness, lifestyle and community intertwine. It’s Energy for Life.”
As one of the fastest-growing segments in the beverage space, wellness energy is reshaping the category—and STORM is built to lead that movement. The brand delivers a high-performance formula designed to fuel both physical and mental output without compromise. STORM offers a modern, functional energy option aligned with today’s wellness-minded consumer seeking better-for-you options.
STORM is available in four bold, refreshing flavors—Guava Strawberry, Tropical, Valencia Orange, and Harvest Grape—each crafted to deliver great taste alongside functional performance. Built with a clear understanding of individuals who prioritize wellness, seek transparency in ingredients, and want products that align with their lifestyle, STORM embodies its core promise: Energy for Life.
To help fulfill that promise, STORM is partnering with a dynamic group of athletes and cultural influencers who embody its core pillars of fitness, lifestyle, and community:
Taylor Fritz – One of America’s top-ranked professional tennis players, known for his powerful game and global presence on the ATP Tour. Taylor represents elite athletic performance and discipline at the highest level.
Quentin Grimes – NBA guard known for his athleticism, work ethic, and impact on both ends of the court. Quentin represents the next generation of professional athletes focused on performance and recovery.
Maren Morris – Grammy-winning artist known for her genre-blending sound and authentic voice, rooted in storytelling and individuality. Maren approaches life and performance with a balanced mindset, where creativity and well-being intersect.
Morgan Riddle – A leading lifestyle and fashion influencer, recognized for bridging sports and culture. Morgan brings a fresh, modern perspective that connects sport and wellness to a broader, style-conscious audience.
Sloane Stephens – Grand Slam Champion, Olympian, entrepreneur, philanthropist, and respected broadcaster, Sloane is celebrated for her achievements on the court and her voice off it, advocating for wellness, confidence, and balance.
“STORM is the perfect drink for me pregame!” said Quentin. “It gives me just enough energy and even the little extra boost I need whenever I’m super tired to go out there and perform every night on the court! It’s a must for me before every single game.”
Morgan added: “Partnering with STORM feels really natural because my life is pretty nonstop, and I’m always looking for products that actually fit into the way I move through the world. I’m traveling constantly, working odd hours, shooting content, taking meetings, and trying to still feel like a functioning human being.”
Sloane said: “Being a STORM ambassador means representing a brand that truly matches the way I live. Always moving, always fueling the next chapter.”
Together, this group reflects the multifaceted nature of STORM, where performance meets lifestyle, and communities are formed through shared values and aspirations.
Each 12 oz. can of STORM delivers 200mg of caffeine to enhance focus and sustain energy when you need it, combined with a zero-sugar formula for a delicious yet guilt-free experience. Designed for those with active lifestyles, it also helps boost metabolism, support skin and hair health, promote fat burning in combination with a healthy diet and exercise, and provides immunity support, fueling both performance and overall wellness in every sip. Together, these benefits create a balanced energy experience that fits seamlessly into daily routines, from morning workouts and afternoon productivity to late-night study sessions.
STORM is available now at select retailers nationwide.
Additional ambassador and product images available here: bit.ly/4w9dnRX
Sources consulted (web research):
- Storm Energy Drink Makes Nationwide 110500397
- Premium Wellness Energy Drink
- Monster Beverage Flrt Energy News
- New Energy Drinks Monster Bang Reign
- Meet Your New Crush In A Can Flrt Launches Nationwide 302729318
Source: BevNET