The News
Game On Spirits announced that its products will now be served at FirstEnergy Stadium (Reading Fightin Phils) and Coca-Cola Park (Lehigh Valley IronPigs), following their initial launch at BayCare Ballpark. The expansion marks the brand's progression within the Philadelphia Phillies' minor league system, starting with their debut during Spring Training in Clearwater.
The Takeaway
- Market Expansion: Game On Spirits is now available at FirstEnergy Stadium in Reading and Coca-Cola Park in Lehigh Valley, marking a key step in their growth beyond Clearwater. This follows their initial launch at BayCare Ballpark during Phillies Spring Training.
- Brand Progression: The brand’s move to higher-level minor league affiliates mirrors the player development path within the Phillies system, showing how spirits companies are aligning with baseball culture for broader appeal. It's a strategic step that builds on their earlier success in Clearwater.
- Local Partnership Growth: By expanding into Reading and Lehigh Valley, Game On Spirits is tapping into regional fanbases while maintaining its roots in Clearwater, where it first launched during Phillies Spring Training games.
Original Press Release
A spirits brand developed on Florida’s Gulf Coast is expanding its presence across the Minor League Baseball system of the Philadelphia Phillies.
Clearwater-based Game On Spirits announced that its products will now be served at FirstEnergy Stadium, home of the Reading Fightin Phils, and Coca-Cola Park, home of the Lehigh Valley IronPigs.
Both teams are upper-level affiliates in the Phillies’ minor league player development system.
The expansion follows the brand’s initial launch at BayCare Ballpark, where Game On Spirits debuted last season during Phillies Spring Training and Clearwater Threshers games. The Threshers serve as the Phillies’ Single-A affiliate and play in the same complex used by the club for spring training.
Company representatives say the move reflects a progression similar to that of players advancing through the minor leagues.
“Baseball has always been about player development and moving up through the system,“ Paul Brown, a co-founder of the company, said. “We began our journey in spring training in Clearwater and are expanding now to Reading and Lehigh Valley. The ‘call-up’ we received reflects the same kind of step forward and excitement that players experience as they advance in the organization.”
Game On Spirits produces flavored spirits inspired by classic ballpark concession stand items, including varieties such as buttered popcorn, caramel corn, cotton candy, and frozen lemonade.
The products are used in specialty cocktails and shots offered at stadiums and bars and restaurants.
While the brand’s early expansion has been closely tied to baseball venues, its origins are rooted in the lifestyle of Florida’s Gulf Coast.
The concept for Game On Spirits was developed in Clearwater, where the region’s beach culture, tourism industry, and strong sports presence helped shape the brand’s identity.
Company representatives say the products are at home on the beach or in the ballpark. The flavors are designed to evoke both the nostalgia and excitement associated with the ballpark and game days, and the relaxed vibes of long summer days and outdoor fun.
With the addition of Reading and Lehigh Valley, Game On Spirits will now be served in three Minor League Baseball stadiums connected to the Phillies’ organization.
The company, whose products are now available in five ballparks, says it is continuing to expand as it receives ongoing interest from both minor and major league teams, ballparks and F & B management companies across the Country.Paul Brown
Game On Spirits
Source: EIN Presswire